Planning for Growth

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Evaluation of the specific options for growth....................................................................1
2. Potential sources for raising finance and their implications to the business......................5
3. Development of an appropriate and well-structured Business plan...................................7
Marketing Plan ......................................................................................................................9
4. Critical evaluation of the various exist or succession options for business.....................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In current era, it is very hard for the organisations to fulfil the needs and demands of the
clients and customers and further gain more competitive image at marketplace while ensuring
more economic growth so that they can make development and growth in their business. Growth
is an important aspect which help business owners to make plan and track organic growth in their
revenue (Brinckmann and et. al., 2019). It provide permission to the business to distribute their
limited resources toward a centred effort to adapt the changes which are occurred in specific
business sector present report has been conducted on Oak Cash & Carry Ltd which is a grocery
wholesalers company. This organisation was founded in 2011 and headquartered in Banbury,
UK. There are 58 employees who are working and make contribution for the growth of the firm.
In this document will be discussed related to main intellectual for options of growth, different
fund sources along with their fund sources. Further will defined about a business plan and a
identification of different succession as well as exit options.
MAIN BODY
1. Evaluation of the specific options for growth
Growth and development is an important aspect for each firm which is helpful for each
and every company because it help in achieving the level of successes in term of increasing
profit margins and productivity (Runsten, J., 2019). The major advantage of utilizing growth
strategy in the business is to endure in the competitive market till a long time period and gaining
competitive advantages. To a firm, is important and effective to do determination of macro and
micro factors of its business environment so that it can effectively acquire profitability and use
available resources effectively and efficiently with the purpose of the growth. In Oak Cash &
Carry Ltd, there are several kind of challenges and completive issues which influence the
business of this retail firm in term of productivity, profitability and revenue. The manager of this
firm can use utilize Quantum technology and monitor the impact and affect which is created by
external factors on the business of this company. For this, the management can conduct PESTEL
analysis. PESTEL analysis of Oak Cash & Carry Ltd is as following:
Political- This factor consist government rules, regulation, policies, plans and others
which directly affect the business of the company in term of its profitability and productivity. In
context of Oak Cash & Carry Ltd, there are various kind of changes are occurred cause of Brexit
1

which impacted the decision making capabilities of the organization. With the purpose of
overcome these impact, the management of the company make modifications and changes in its
existing strategies and policies. So that the company can develop a effective working
environment which can be helpful for attaining the higher level of profit margins in the business.
In UK, Oak Cash & Carry Ltd can get advantages form unfluctuating nature of UK government
which assist them to make melioration in its whole presentation and magnify its market share in
effective manner.
Economical- This factor include fiscal policy, inflection and deflation rate, interest rate
and others which affect the competency of the firm. In Oak Cash & Carry Ltd, due to recession
situation in the nation, the firm was making improvement and changes in its all functional areas.
So that they can overcome the influences of recession which affect the profitability and
productivity of the company. To minimize the unfavorable impact of recession, the management
can make changes in its pricing polices and strategies. With the help of it they can make
improvement in their business by attracting number of customers and making enhancement in
productivity.
Social- This component consider taste and preferences of customers, age, gender,
income, market trends and demands. Now these days the taste and preferences are change highly
so it influence the business of Oak Cash & Carry Ltd and influence the sales and profitability of
the company. So the management of this company can can make innovation in its existing
products as per the needs and demands of the consumers. It will help in fulfilling the needs and
demands of clients and making improvement in the sales and profitability of the firm. By
making innovation in its product line, it also can provide satisfaction to its target audiences.
Technological- Now these days there are various changes are occurred in technologies
because day by day there are different of technologies are developed. There are various kind of
technologies like advance technology, artificial intelligence etc. which are effective to make
improvement in the business condition of the firm. In Oak Cash & Carry Ltd, the management of
the company can use advance technologies in its business. During the time of promotion of its
new products and services, they can use different advertisement technologies like social media,
web advertisement and others. It help in making increment in customer base and maximizing the
profit margins and productivity.
2