Tapping into New and International Markets

Unit 43 Tapping into
New and International
Markets

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION 1....................................................................................................................................3
Explain global business environment in which small and entrepreneurial business operates....3
Evaluate threats and opportunities that faces SME in an increasing competitive global
environment.................................................................................................................................5
Determine and analyse the benefits of global commerce blocs and concords............................6
Explain various traffic and non traffic barriers that exist in international trading
environments...............................................................................................................................8
SECTION 2......................................................................................................................................9
Advantages and disadvantages of importing and exporting with a secure deal..........................9
Difference between merchandise and service imports and exports..........................................10
SECTION 3....................................................................................................................................12
Analysing Various methods in which SME can tap into international markets......................12
Compare and contrast various modes of SME can tap into international markets, assess pros
and cons of each method...........................................................................................................13
CONCLUSION..............................................................................................................................15
REFRENCES.................................................................................................................................16

·INTRODUCTION
International marketing is the important part of the marketing functions which aid to
Explore the business in huge level of target market for higher growth, profit and company goals
achievement (Cateora, , Meyer, 2020). As it gives the opportunities for exchange of products
and services across the nation to reach and meet the need of numbers of international customers.
Through international marketing company can grow and develop within small period of time.
This is the way to extend the business for huge profit and brand value development throughout
the world. Brightstar Financialis the SME which uses the technological support to manage the
financial part and payment process of the customers. Brightstar Financials Bradley is the
managing directer and Dennis is the chief financial officer who has boosted their start-up with
over the last five years, that is Headquarters in Billericay, United Kingdom. This project is
involving the exploration of global business environment along with the analysis of industrial
forces and it impact. This is also including evaluation of non-tariff and traffic barriers, along
with the analysis of importing and exporting advantages and disadvantages between merchandise
and services (Lahiri, S., Mukherjee, D. and Peng, M.W., 2020).
. Moreover it involves the various ways of getting access into the international market.
·MAIN BODY
· SECTION 1
·Explain global business environment in which small and entrepreneurial business operates.
PESTLE analysis
This is the macro environment analysis tool aid to identify the changing external force,
external environment are the key elements of business which effects the national and global
market function of the organisation and they have to plan, manage strategic component
according to those changing force. such as politics, economy, society and all. External force's
and its effect in context to the Brightstar global business development is given below.

Political- This involve the major elements which effect the business plan and growth at
both national and global level. Such as in context to global level it involves the different political
agenda and decision related to the business organisation. Brightstar has to analyse and asses all
these element before planing for global business. Because political agenda is can be about
employment, business process and company have plan according to all those elements, such as
tax policies and tariff (Pavel, S. and Supinit, V., 2017).
Economical- This external force is involving the economical condition and performance
of the nation which directly effect the, affordability of customers, cost of the sorceress and
finally the pricing strategies of the organisation. So it has been analysed that at present
economical conditions of the different nation is at loss due to the pandemic situation of COVID,
so Brightstar organisation have to take their step according to that.
Social- This factor is involving different needs and demand of the society according to
their ethics and trend. At present condition every one want to make the finical security and this
is the beneficial force for the Brightstar (Watson IV, and et. al., 2018) .
Technological- This is the new developing external force for the business organisations.
Company have to adopt new updated technologies more effectively in compare to their
competitor so that they can meet the competitive edges with effective techniques. For