logo

(Solved) Marketing in Travel and Tourism Assignment

   

Added on  2019-12-28

18 Pages5856 Words220 Views
MARKETING INTRAVEL AND TOURISM1

TABLE OF CONTENTSIntroduction .....................................................................................................................................3TASK 1............................................................................................................................................31.1 Discussing the core concept of marketing for travel and tourism sector ..............................31.2 The consequence of marketing environment on the operations of Thomas Cook.................51.3 Factors affecting consumer motivation and demand in travel and tourism...........................61.4 Principles of market segmentation and its uses in marketing planing ..................................7TASK 2............................................................................................................................................82.1 Importance of strategic marketing planning for a selected travel and tourist destination ....82.2 Relevance of marketing research and marketing information to managers ..........................92.3 The influence of marketing on society..................................................................................9TASK 3..........................................................................................................................................103.1 Issues in the product, price and place elements of the marketing mix ...............................103.2 Importance of service sector mix elements of the travel and tourism sector ......................113.3 Concept of total tourism product to an individual tourism business ..................................11TASK 4..........................................................................................................................................124.1 The integrated nature and role of the promotional mix ......................................................124.2 Plan and justify an integrated promotional campaign for travel and tourism business ordestination..................................................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................152

INTRODUCTION In the present context, travel and tourism is the highest flourishing sector of the economy.More than 7.5% growth in travel and tourism sector has been witnessed. In addition to this, thereis hike in expenditure of tourist with £5.8 billion in availing travel services of UK. Further, UKwitnessed more than 9.9 million foreign tourist in the mid of April and June 2015. This statesthat there are ample amount of growth opportunities for tourism business (Uzama, 2009). Thetravel and tourism business have positive impact on the economic development of nation. In thisrespect, travel and tourism have contributed more than 277 million jobs to world's economy inthe year 2014. Further, it has rendered US$7.6 trillion to global economy. In this report,implication of marketing in enhancing the performance of travel and tourism industry will beexplained in the context of Thomas Cook. It is a British travel tourism organization offeringluxurious and affordable travel services in different parts of the globe. In this report, impact ofmacro and micro factors on the functioning of cited company will be explained. Further,integrated marketing campaign for new package of company, summer 2016 to Morocco andEgypt will be designed. TASK 11.1 Discussing the core concept of marketing for travel and tourism sector The core concept of marketing is an important aspect that helps the marketer of ThomasCook in underpinning desires, needs and significance of target customers. Further, company canmake viable changes in its products and services (Adams and et.al., 2015). The important coreconcept of merchandising is explained as follows:3

Needs and wants: To ensure success in the long run, it is crucial for the marketer ofcompany to identify needs and wants of target customers. This will further help indesigning products as per the market demand. Thereafter, by considering the need aspect,company can provide services which are required by the customer. By understanding thewants, organization can fulfill the peculiar needs and requirement of customers throughexercising various options (Marshall and Villiers, 2015). For instance, the consumer mayneed a holiday with its friends to satisfy its social needs. However, for this aspect,Thomas Cook can provide walking tour to historical places, adventurous or leisure tours. Products: This includes the services and the products which will be provided by thecompany to its prospective customers. It further regards to core product as well asservices related to its. Since, its inception the company is planning to offer holidaypackage of summer 2016 to travel places like, Tunisia, Morocco and Egypt (Son,2011). In addition to this, company can offer services like, pick and drop facility totourist from airports, safari, cruise etc that may or may not be extraneous from the basictour package. 4Illustration 1: Core concept of Marketing

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
MARKETING IN TRAVEL AND TOURISM
|21
|5299
|223

Marketing in Travel And Tourism - Thomas cook Assignment
|13
|4910
|175

Marketing in Travel and Tourism| Report On Thomas Cook
|14
|4466
|41

Analyzing the Importance of the Strategic Marketing Planning
|14
|4328
|69

Marketing Travel & Tourism Industry : Report
|14
|4663
|95

Marketing in travel and tourism TABLE OF CONTENTS INTRODUCTION 3 TASK 13 1.1 The core concepts of marketing in travel and tourism sector
|15
|5160
|182