Talent Management Strategies for Attracting and Retaining Employees: A Study on Amazon

This research project focuses on identifying the talent management strategies used by Amazon to attract and retain employees. It explores the use of talent management strategies in employee attraction and retention within the workplace of Amazon. The project also examines the challenges faced by Amazon in implementing these strategies. The research is based on primary and secondary research methods, including the formation of a questionnaire and analysis of findings. The project aims to provide insights into the talent management practices of Amazon and their implications for employee attraction and retention.

Managing Successful Business Project
(“What talent strategies do the best companies
use to attract and retain people?”)

Table of Contents
Introduction......................................................................................................................................3
Step 1- Project Planning...................................................................................................................4
PROJECT LOGBOOK....................................................................................................................8
PERFORMANCE REVIEW.........................................................................................................11
Step 2- Primary and Secondary Research......................................................................................13
1. Formation of questionnaire...............................................................................................13
1. Analysing findings............................................................................................................14
2. Type of talent management initiatives have by Google and Amazon..............................20
3. Value and benefits of talent management addressing well-being in terms of improving
employee motivation and retention......................................................................................22
4. Business Case...................................................................................................................23
Step 3 Present Findings..................................................................................................................23
Covered in PPT.....................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25
APPENDICES 1............................................................................................................................26
Questionnaire........................................................................................................................26
APPENDIX 2.................................................................................................................................27
Business case presentation...................................................................................................27

Introduction
Talent management is an activity of attracting, motivating, retaining and developing
employees so that they can contribute their best in achieving goals and strategic objective of
Company. There are various tools which is required for successful talent management such as
Strategic plan, workforce planning, recognition program, executive coaching, recruiting,
retention and engagement (Sheehan, Grant and Garavan, 2018). The businesses use talent
management strategy to retain their skilled and topmost talent in Company. The Organisation
invest in talent management to increase the performance of employees. It makes easier for
Organisation to identify which candidate is giving their best and create less performance
management issues (Collings and et. al, 2018). Talent management improves the performance of
business as they help staff members to feel engaged, motivate and follow the path for achieving
goals of Company For this research the Chosen organisation is Amazon. It is an American
Company which focuses on Digital streaming, artificial intelligence, e-commerce and cloud
computing. Amazon is one of the biggest Company in US along with Facebook, Google,
Microsoft and Apple. The Company has started its online marketplace for books but later they
have expanded their business by selling video games, furniture, Clothes, jewellery, software,
electronics, apparel and food. The founder of Amazon is Jeff Bezos and company was
established in 1994.
Project aim
Main aim of this project is “To identify the talent management strategies and its implications in
attracting and retaining of employee within a workplace: A study on Amazon
Project objectives
 To explore talent management strategies used by Amazon
 To determine the use of talent management strategies in employee attraction and retention
within a workplace of Amazon
 To examine the challenges that would be faced by Amazon while using talent management
strategies at workplace
Research questions
 What are the main talent management strategies used by Amazon?
 What are the biggest use of talent management strategies in attraction and retention of
employee within a workplace of Amazon?

 What are the main challenges that would be faced by Amazon while using talent
management strategies at workplace?
Step 1- Project Planning
Project management plan is defined as a document which is formal in nature and this
document has significant information related to the activities that need to be performed, resource
required to be utilised, manpower needed and many more in the initiation of the specific project
in efficient and effective way. It assists management in identifying significant aspects during the
time of starting the project to overview the project management plan. There are various other
vital aspects which is included in this document like risk, quality, cost, time and scope. Some of
them are explained below:
Project management plan: This is an effective plan that facilitates project manager in
completing of all activities of the project in given time and in successful manner. One of the
main benefit of project management plan is it help researcher in completing of full project in
given time, cost, quality etc. Therefore, project management plan of the current project is
mentioned as below in tabular format:
Components of project management plan Description
Time This is an essential component of the project
management plan. In order to compete each
activity of the project such as primary and
secondary data collection, data analysis etc., 10
weeks will be required by manager.
Quality This project will be completed quality basis by
using quantitative research, questionnaire etc.
Communication There are various communication methods that
re used for communicating information about
the project to an organisation, respondents etc.
These methods are e-mail, oral and written
presentation etc.
Risk There are various risks of completing this
project such as time, cost etc.
Resources There are various resources that are need for

starting and completing of talent management
project. These are transportation cost, time,
communication, internet etc.
Cost For completing all activities of the project,
€400 amount will be needed by project
manager.
 Scope: In this specific project there are various tasks and activities are performed by
researcher. For this researcher has made aim and objectives related to the title that is
talent management strategies used by company to attract and retain employees in the
organisation. After that researcher has used different research methodologies to gather
information to the topic of project. These methods have assisted in analysing the gathered
data in the direction of fulfilling the objectives of research. To find accurate information
and details respondents are selected who have knowledge regarding the strategies used by
organisation to attract and retain employees.
 Major events: In this particular project researcher has to go with the various phases
which include introduction in which basic information is provided regarding the topic of
the project those talent management strategies for retaining and attracting employees for
the longer period of time. After that researcher has focused towards answering the
questions related to the research objectives from various sources books, journals, and
articles and so on. Primary research is done with the assistance of questionnaire where
close-ended questions are asked from respondents to gather opinions and view regarding
talent management strategies.
 Initiation, planning and execution: At the time of starting project the researcher needs
various things where cost, resources and type of information required to be collected is
decided. Researcher at this point make budget so that expenditure could be maintained,
communicate all the important things and divide each activity in a systematic way so that
time does not get wasted. The researcher execute plan by collecting information from
different sources such as books, journals, articles, magazines and so on. The researcher
also conduct questionnaire from the selected respondents so that required information

could be gathered. The collected data is then analysed with different research
methodologies because it assists in getting valid, reliable and relevant data.
Work break down structure: Work break down structure is defined as chart which assists in
showing the relationship between the activities of project considered in completing the research
project as whole. This structure is used to divide every activity into small work. Basically it
assists in decomposing every activity into manageable tasks (Sharon and Dori, 2017). It assists in
providing clarity about the project requires to deliver.
Gantt chart: Gantt chart is defined as system which is generally used in project management; it
is the most useful method to show activities to complete in a time. Every task is represented in a
bar which clearly determines the initial date, end and duration of activities.

PROJECT LOGBOOK
Project Logbook
Name:
Project title:
Date:
Update on period of development
Points to consider: What have you completed in this period? Did you complete the
work that you had planned? Are you on track and within deadlines set? Did you
need to make any changes to your project plan?
With this project various talent management strategies used by Amazon and Google is
determined and identified by the use of various secondary sources like books, journals,
articles and reputed magazines.
Yes, I have completed the work according to the plan.
Yes, I have been on track while completing tasks with the already set deadlines.
No, I did not need to make any changes in the project plan because everything was going on
according to the already set plan.
Risks and/or issues identified
Points to consider: Did you identify risks/issues related to a lack of knowledge or
skill required to undertake the work you had planned? Did you identify any additional
risks/issues that have an impact on your project plan?

Yes, I have identified issue related to the lack of knowledge as earlier I did not know much
about the practical usage of talent management strategies so at starting I had problem in
communication and collect valid information.
Another issue I had dealt with this is managing time according to the decided time duration
and deadline which has great impact on project plan.
Problems encountered
Points to consider: What challenges did you face? How did you overcome them?
The first problem I faced was managing time which means dividing activities in a proper
time. This problem was overcome by using work break down structure and Gantt chart which
helped in dividing activities in a systematic way.
The another problem I faced was gathering data from selected participants because they were
not honest at the time of answering the questions and this problem was overcome by making
them understand this survey would be beneficial as company would get to know about the
employees expectations.
New ideas and change of project direction
Points to consider: In developing work, addressing risks/issues, has the direction of
your work changed? How does your work justify the change of direction? Is this
clear? Do you feel this change of direction has enhanced your work? How?
While developing work issues I faced issues and changed the direction of my work. The
change of direction made my work to complete in a more effective and efficient manner. Yes
the change of direction has improved my work like Gantt which has divided activity into
smaller parts which helped me in achieving small objectives.
What have you learned about yourself through your work?
Points to consider: What are the most important things that your work has revealed
to you? How might this learning apply in the future? How did you feel when you had
to deal with challenges/problems? How well do you feel you have you performed?
What can you improve?

With this work I have discovered about myself that I have confidence and can work patiently
and this work has made me aware about the working of organisation regarding attract and
retain employees in large number.
This learning would help me in future in my professional career where I would be aware
about the strategies to retain and attract talented employees. This work has increased my
confidence and now I am comfortable in communicating with anyone.
At the initial stages where I had to deal with challenges and problems I felt frustrated but
after that I behaved patiently and calmly.
I have performed good as I tried to meet the aim of the project.
I think I can improve my time management skills.
Next steps for your work
Points to consider: What aspects of your work should you prioritise? Have you
allowed sufficient time for completion?
I should prioritise the aspect which is related to gathering of data from secondary sources so
that it does not take much time.
Yes, I have allowed sufficient time for completion.
Project plan status to date
Points to consider: Do you feel you are on track to complete your work on time? If
not, how will you address this? Do you feel your work shows your achievement of the
Learning Outcomes? If not, what do you need to do?
Yes, I have completed my work on time.
Tutor Feedback

PERFORMANCE REVIEW
Performance Review
What did you aim to achieve through your work?
With this study project I had aim of “What talent strategies do the best companies use to
attract and retain people?” achieving through my work.
Did your work succeed in achieving your aims? How do you know? Specifically,
please
outline any evaluation and assessment undertaken.
Yes, I have succeeded in achieving my aims. It is achieved by gathering information
related to talent strategies used by Google and Amazon. Amazon considers on providing
learning strategy to employees whereas Google focuses on giving decision power to
employees. These both strategies assist company to attract and retain employees.
What aspects of your development process do you think worked well and why?
Evaluate
all aspects of the project (e.g. initial research, concept development,
development
Process, presentation, etc.) From a range of perspectives.
Initial research has worked well because it had proper planning, the process has also
worked where information is collected which are valid and accurate.
What problems emerged during the project and how were they tackled? Was
there
timely identification of issues and resolution during the project process?
The major problem I faced during the project was time management and this problem is
tackled by adopting Gantt chart and work break down structure. Yes it was identified at
the right time and the resolution also found at the right time.
What did you learn from undertaking the project?
I have learnt that about attaining all the pre-defined objectives and aim within time. And
I have also learnt about the different strategies of managing talent which are quite

necessary for the success of organisation.
What are the strengths and weaknesses of your process that you have
identified?
With this process I have identified the strength which tells that I am good in making
decisions as per the requirements of project and the weakness I have identified is lack of
time management skill. The weakness I had in the process of data analysis where it has
taken time.
How could your process improve for the future?
This process could be improved for the future by improving decision making so that data
analysis part can be improved in future project.

Step 2- Primary and Secondary Research
1. Formation of questionnaire
Q1. As per your understanding, how do you define talent management? Frequency
a) Process to retain and attract high quality individuals 12
b) Process of developing skills of employees 8
c) Constantly motivating workforce 6
d) Enhancing and improving performance of employees 4
Q2. Do you think there is requirement of talent management in an
organisation?
Frequency
a) Yes 28
b) No 2
Q3. What are the activities adopted by Amazon for managing internal
talents of the workplace?
Frequency
a) Recruiting qualified and talented people 7
b) Empowering workforce for managing career 8
c) Providing feedback to employees regarding their objectives 6
d) Arranging sessions of training and development 9
Q4. According to you, do you feel that there is need to make improvement
in talent management by Amazon?
Frequency
a) Yes 26
b) No 4
Q5. What are the major reasons of high employee turnover in Amazon? Frequency
a) Non-satisfaction 8
b) Rigid environment 6
c) Less opportunities to develop in career 9

d) Low monetary and non-monetary rewards 7
Q6. What are the changes that should be adopted in talent management of
Amazon so that employees could be attracted and retained?
Frequency
a) Organising training and development 9
b) Providing extra benefits like flexibility in work and more 7
c) Giving rewards as per the performance of employee 8
d) Making health and security of employee as priority 6
1. Analysing findings
Question 1: Define talent management
Q1. As per your understanding, how do you define talent management? Frequency
a) Process to retain and attract high quality individuals 12
b) Process of developing skills of employees 8
c) Constantly motivating workforce 6
d) Enhancing and improving performance of employees 4

a) Process to retain and attract high quality individuals
c) Constantly motivating workforce
0
2
4
6
8
10
12
12
8
6
4 Frequency
Interpretation: From the above mentioned information it is being interpreted that there
are 30 employees chosen from Amazon as respondents. From the total respondents, 12
respondents have said that talent management is a process of retaining and attracting individuals
because they put continuous efforts in attracting talented candidates, 8 respondents have
answered that talent management is referred as process to develop skill of employees because
they are provided with trainings so that they can work more efficiently and effectively, the other
6 respondents have answered that talent management is the process to motivate workforce by
giving them benefits so that their objectives could be achieved and the remaining 4 employees
have said that it improves the performance of employees by providing them time to time training
and development so that they get specialisation in their jobs and responsibilities.
Question 2: Requirement of talent management in an organisation
Q2. Do you think there is requirement of talent management in an
organisation?
Frequency
a) Yes 28
b) No 2

a) Yes b) No
0
5
10
15
20
25
30 28
2
Frequency
Interpretation: With the given data it is being analysed that out of total 30 participants,
28 respondents have answered yes that there is requirement of talent management in an
organisation because it assists the organisation to have talented and qualified employees at the
right time as it fills the bridge between vacant position and company to get skilled employee.
The other remaining 2 participants have answered no that there is no requirement of talent
management in an organisation because employees are already motivated their work and always
dedicated to do in effective and efficient manner.
Question 3: Activities adopted by Amazon for managing internal talents of the workplace
Q3. What are the activities adopted by Amazon for managing internal
talents of the workplace?
Frequency
a) Recruiting qualified and talented people 7
b) Empowering workforce for managing career 8
c) Providing feedback to employees regarding their objectives 6
d) Arranging sessions of training and development 9

a) Recruiting qualified and talented people
c) Providing feedback to employees regarding their objectives
0
1
2
3
4
5
6
7
8
9
7
8
6
9
Frequency
Interpretation: As per the provided data it is being summarised that 7 employees have
said that recruiting talented and qualified employees is one of the activities adopted by Amazon
to manage internal talents of the workplace because it is necessary for organisation to have
employees who have knowledge as per the pre-determined objectives. 8 employees have though
that Amazon manages internal talents by empowering workforce to manage career as they
provide them opportunities where employees are involved in decision making, the other 6
employees have said that Amazon focuses on giving proper feedback to employees as per the
objectives so that employees could improve in their roles and responsibilities. And the rest 9
respondents have said that it constantly concentrates and provides time to arrange training and
development because it upgrades the knowledge and skill of employees.
Question 4: That there is need to make improvement in talent management by Amazon
Q4. According to you, do you feel that there is need to make improvement
in talent management by Amazon?
Frequency
a) Yes 26
b) No 4

a) Yes b) No
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: According to provided information in tabular form, it is being concluded
that 26 participants answered yes as they believe that there is serious need of improvement in
talent management by Amazon because there are number of employees who have said that they
are not satisfied with the working of organisation and the rest 4 employees have said no because
as they believe that there is no such need to make improvement in talent management by
Amazon because they are satisfied with the activities of talent management.
Question 5: Major reasons of high employee turnover in Amazon
Q5. What are the major reasons of high employee turnover in Amazon? Frequency
a) Non-satisfaction 8
b) Rigid environment 6
c) Less opportunities to develop in career 9
d) Low monetary and non-monetary rewards 7

a) Non-satisfaction
c) Less opportunities to develop in career
0
1
2
3
4
5
6
7
8
9 8
6
9
7
Frequency
Interpretation: According to mentioned information it is interpreted that 8 employees
have said that non-satisfaction is the major reason of high employee turnover in Amazon as they
feel they are not being valued as per their hard work they are doing to meet the objectives that
are pre-determined. The other 6 employees have said that the environment is rigid in Amazon as
employees have to attain objectives of organisation within time which decreases the motivation
level of employees, 9 respondents have said that there are less opportunities to develop in career
because of this employees develop feeling of leaving the company and the remaining 7
employees have said that employees do not get enough monetary and non-monetary rewards
which de-motivate employees.
Question 6: Changes that should be adopted in talent management of Amazon so that
employees could be attracted and retained
Q6. What are the changes that should be adopted in talent management of
Amazon so that employees could be attracted and retained?
Frequency
a) Organising training and development 9
b) Providing extra benefits like flexibility in work and more 7
c) Giving rewards as per the performance of employee 8
d) Making health and security of employee as priority 6

a) Organising training and development
c) Giving rewards as per the performance of employee
0
1
2
3
4
5
6
7
8
9
9
7
8
6
Frequency
Interpretation: With the provided information it is being concluded that 9 participants
have answered that changes should be made in organising training and development because it
enhances the ability of employee to work more effectively and efficiently, the other 7
participants have answered that talent management of Amazon should focus on providing
benefits such as flexibility in work so that professional and personal work can be easily managed
by them. 8 participants have said that rewards should be given to employees at right time
according to their performance so that their motivation level could be improved. And the
remaining 6 employees have said that talent management of Amazon should focus on making
security and health of employee as priority as it develops the feeling of safety among workforce
and they could focus towards high performance.
2. Type of talent management initiatives have by Google and Amazon.
In an organisation the most significant asset is people that mean employees. Employees
are the people who are responsible for performing various activities of organisation within time.
There are many talent management strategies but Google mainly adopted reward strategy. It is a
thoughtful approach. This approach gives benefits, rewards and compensation.
Talent management strategies used by Google

Google offers on site physicians, nurses, and medical help in order to keep their
employees happy and healthy. Google also provides free meals, snacks and gym facility that
keeps them energetic and happy and Google also provides free dinner to its employees if they
stay late that makes them happy. Google used spot bonus program to give rewards to their
employees. Managers can give reward to their employees. Google's compensation rate is
unmatchable among its competitors. In order to retain its talented employees company provides
15% compensation (Oseghale, Mulyata and Debrah, 2018).
Another Strategy used by Google is self direction and decision making power. Google
provides self-direct and decision making power to its employees which maximize creativity level
of employees. Another strategy that used by Google is freedom of their employees. This strategy
keeps them excited about their progress and success. By using this strategy Google not only
attracting top talent but also retain top notch employees. Google's flexible work schedules are
also a strategy to keep its employees happy, motivated and free (Petry and et. al, 2020).
Google's employee development program provides proper training to employees which
helps them in converting into finest professionals. At Google, 80% training program run through
employee to employee which is known as Google to googler. This learning program offers first-
hand knowledge in different fields from employees to employees. Google’s current talent
management strategy is based on three pillars – People, Principle and Process. People represents
that individuals that are directly involved in talent acquisition. Principles are corporate talent
strategy, goals, themes and objectives. Process shows strategic review and HR governance.
Google believes in sourcing the best talent that is furiously sought after by competitors.
Talent management strategies used by amazon
According to Jeff Bezos CEO of amazon , his approach of hiring talent is “setting the bar
high” and will continue to be. Based on this principle CEO has given three criteria to his talent
acquisition team which are as follows –
 Will recruitment managers admire that person?
 Will this person raise the bar of effectiveness?
 What dimensions makes him different from others?
When it comes to talent management amazon believes in “customer backwords” rather than
“skills forward”. An example of this is customer connections programme. By this program
amazon encourages owner driven work environment. It means employees have all the rights to

make the decisions. Amazon does not follow bureaucratic policy and it does not have huge layer
of management. By taking decision on their own makes employees happy and satisfied (Cutter,
2019). Amazon believes that professionals always want a challenging work environment that
helps in development and invest in them. Amazon offers inspiring and exciting workplace that
helps in employee’s growth (Wilcox, 2016).
3. Value and benefits of talent management addressing well-being in terms of improving
employee motivation and retention.
Talent management plays an important role in boosting the employee's motivation so that
they can give their productive outcomes and stay in the Company for long period of time. The
talent management team ensures that staff members must be happy with their work. If employees
give their best efforts in achieving target than talent manager should praise them as it helps in
increasing the motivation to work. Talent management increases employee’s motivation by
creating a friendly environment through which employees can share their thoughts, problems and
opinion easily. They create a positive Communication at workplace by talking personally to each
member, if possible. The talent manager must provide feedbacks to their workers and ensure
them how their efforts help in achieving goals and direction to Company; this makes employees
to participate in their work more effectively. The other strategy which must be used by Talent
manager is to encourage breaks and provide short breaks that helps in increasing performance
and satisfaction among them (Boštjančič and Slana, 2018). If employees get breaks their mind
gets fresh which increase their overall performance. Generally staff members get motivated by
promotion, bonuses, rewards and other benefits, talent manager must ensure that if any employee
has contributed their best in accomplishing task they must be rewarded.
Talent management also plays an important role in increasing employee's retention by
selecting a right candidate considering their skills, education and experience. They select an
individual who can give contribution in making business successful with their knowledge, ideas,
creativity and innovative thoughts. Talent manager improves employee retention by
compensating according to their work, if they work more than daily hours manager must pay
extra amount so that staff member get motivated. The talent management team must also offer
other benefits to keep them in a company for long period of time. They provide health benefits
and retirement benefits to attract workers by providing strong health benefits plan. The Talent
manager must offer flexible work schedule to their employee so that they can work efficiently

and effectively (Maurya and Agarwal, 2018). It is the responsibility of talent manager to create a
great work environment for people, they must also be valued and be a part of decision making
process. This encourages employees to stay in company and contribute their best. The
Organisation should provide work life balance to employees as it becomes important in their life.
They must give an opportunity to workers to work remotely because people can work easily
without going to office. To retain employees it is important to establish two way
communications as it helps in establishing a strong bond between employers and workers. It also
makes them feel connected by sharing feedback and giving response (Edwards, 2017).
4. Business Case
Amazon is a multinational talent management company which is providing services to
almost everywhere in the world. It has employees in a very large number so it becomes
necessary for company to adopt talent management strategies for the attracting, developing and
retaining employees in the organisation. The CEO of Amazon Jeff Bezos has provided managers
involved in recruitment process that candidates are selected on the basis of if they would be
admired by the company which means that they get adjust with the company or not because the
chances of leaving the company are less when candidates are comfortable with the culture of
company. The other talent management strategy is talent's development where employees are
provided with the sessions of training so that employees improve their knowledge and skills and
do their work more efficiently and effectively. These two strategies assist Amazon to have
employees for the longer period of time and attain the goals and objectives within time.
Step 3 Present Findings
Covered in PPT

CONCLUSION
From the above information it has been concluded that talent strategies hold a lot of
importance in the organisation as it provides assistance in acquiring, retaining and developing
workforce. Amazon has employees who have been surveyed and information has been gathered
where it is being summarised that Amazon is using learning strategy where employees are being
motivated and work in the same organisation.

REFERENCES
Books and Journals
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
Boštjančič, E. and Slana, Z., 2018. The role of talent management comparing medium-sized and
large companies–major challenges in attracting and retaining talented employees.
Frontiers in psychology. 9. p.1750.
Cappelli, P. and Keller, J. R., 2017. The historical context of talent management. The Oxford
handbook of talent management. pp.23-42.
Collings and et. al, 2018. Global talent management. Routledge.
Cutter, C., 2019. Amazon to retrain a third of its US workforce. Wall Street Journal.
Edwards, M. R., 2017. Employer branding and talent management. The oxford handbook of
talent management. pp.233-248.
Maurya, K. K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
Meyers, M. C., 2020. The neglected role of talent proactivity: Integrating proactive behavior into
talent-management theorizing. Human Resource Management Review. 30(2). p.100703.
Mishra, S. B. and Alok, S., 2017. Handbook of research methodology.
Ogbari and et. al, 2018. Talent management as a determinant of firm performance: A conceptual
approach. Business & Social Sciences Journal. 3(1). pp.21-32.
Oseghale, O. R., Mulyata, J. and Debrah, Y. A., 2018. Global talent management. In
Organizational behaviour and human resource management (pp. 139-155). Springer,
Cham.
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Petry and et. al, 2020. The creative economy: an ethnographic framework for handcrafts in the
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Economics.
Sharon, A. and Dori, D., 2017. Model‐Based Project‐Product Lifecycle Management and Gantt
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Routledge.

APPENDICES 1
Questionnaire
Q1. As per your understanding, how do you define talent management?
a) Process to retain and attract high quality individuals
b) Process of developing skills of employees
c) Constantly motivating workforce
d) Enhancing and improving performance of employees
Q2. Do you think there is requirement of talent management in an organisation?
a) Yes
b) No
Q3. What are the activities adopted by Amazon for managing internal talents of the workplace?
a) Recruiting qualified and talented people
b) Empowering workforce for managing career
c) Providing feedback to employees regarding their objectives
d) Arranging sessions of training and development
Q4. According to you, do you feel that there is need to make improvement in talent
management by Amazon?
a) Yes
b) No
Q5. What are the major reasons of high employee turnover in Amazon?
a) Non-satisfaction
b) Rigid environment
c) Less opportunities to develop in career
d) Low monetary and non-monetary rewards
Q6. What are the changes that should be adopted in talent management of Amazon so that
employees could be attracted and retained?
a) Organising training and development
b) Providing extra benefits like flexibility in work and more
c) Giving rewards as per the performance of employee
d) Making health and security of employee as priority

APPENDIX 2
Business case presentation

Basically these strategies involve acquisition and retaining talent in the organisation for
longer period with providing rewards and benefits time to time. In this company continuously
focus towards management of performance of different employees engaged in operation at
workplace. Employee’s performance is enhanced by providing learning and training sessions so
that their skills and knowledge could be developed for the attainment of pre-defined objectives of
organisation. When employees are provided with training session their development in career
increases as compared to the competition prevailing in the market. This motivates them to stay in
the company and work hard so that objectives could be fulfilled.

The scope of the current research project identifying different strategies that assist
organisation in retaining and attracting employees.

In survey, questionnaire has been made where close-ended has been asked by the selected
respondents. For this 30 respondents are selected from Amazon. Research has also taken
assistance of secondary sources which include books, journals, reputed magazines, newspapers
and articles. From this researcher has taken out information which already exists in the universe.

In companies employees are the most vital asset, so it is the responsibility of companies
to manage and fulfil the expectations of employees so that they can give their best in achieving
objectives of organisation. There are various strategies used by Google and Amazon to keep their
employees satisfied in the company. Google is a multinational company which gives medical
assistance to employees so that their health could get priority. The company also focuses on
providing bonus programs for giving rewards to their workforces. Managers provide monetary
and non-monetary rewards to their employees so that they can stay motivated towards their
work. Google has been providing high compensation rate as compared to competitors. In order of
retaining talented workforce Google provides almost compensation of 15%. The other strategy
could be defined as decision making power where employees are given with where they are
involved in giving their ideas which motivates them to increase level of creativity among
employees.
Amazon assists in encouraging employees by providing them learning strategy through which
employees develop in their assigned roles and responsibilities. Amazon has been focused on
organising and arranging training sessions where they develop their skills and knowledge. It
increases the motivation level of employees towards their work and try hard to attain the
objectives.