Talent Management Strategies for Employee Retention

This report focuses on the impact of talent management strategies on employee retention in the context of Morrisons, a UK supermarket giant. It discusses the project aim, objectives, research questions, and methods of data collection. The report also includes a detailed project management plan, work breakdown structure, and Gantt chart. Additionally, it analyzes the data and research using appropriate techniques and tools, and provides recommendations for necessary improvements.

Unit 6: Managing A
Successful Business project

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
TASK 1............................................................................................................................................3
P1) Develop project aim and objectives for given scenario .......................................................3
P2) Produce a detailed project management plan.......................................................................4
P3) Work break down structure and Gantt chart to determine stages and time frame for project
completion...................................................................................................................................6
TASK 2............................................................................................................................................7
P4 Discuss quantitative and qualitative approaches of research in order to meet objective of
project..........................................................................................................................................7
TASK 3..........................................................................................................................................10
P5) Analyse data and research with the help of appropriate techniques and tools...................10
P6) Recommendations from researcher and data analysis to make necessary improvements..16
TASK4...........................................................................................................................................16
P7) Reflection............................................................................................................................16
CONCLUSION..............................................................................................................................18
REFRENCES.................................................................................................................................19
Appendices 1..................................................................................................................................22

INTRODUCTION
Small organisations play a major role in growth of overall economy. There are several
activities are performed by small scale companies that are essential to attain predefined goals and
objectives (Weber, Staub-Bisang and Alfen, 2016). Talent-management is an activity which is
performed in order to manage work force of entity in better manner. In the current report
Morrisons has been taken into consideration that is supermarket giant of UK. It is undertake in
order to analyse the impact of talent-management strategies over organisation. Here, appropriate
strategies of employment retention are also discussed in current report. It includes project aims,
objectives, research questions, methods of data collection, WBS, Gantt chart that are essential to
carry out research in effective manner. Lastly, recommendations and reflection are also included
in the following report.
Main Body
TASK 1
P1) Develop project aim and objectives for given scenario
Research title: “Talent management strategies adopted by organisation in order to retain
employees for longer run”
Research Aim: Main aim of report is to analyse the impact of talent-management
strategies within company.
Research objectives:
 To assess effectiveness of strategies of talent management.
 To formulated appropriate strategies to retain workforce within company. To identify tools and approaches of effective talent management.
Research questions:
 What is the effectiveness of strategies of talent management?
 What are the strategies used to retain employees within company? What kind of tools and approaches are used for effective talent management?
Rationale of research: This research has been conducted in order to evaluate impact of talent
management strategies that is crucial to retain employees for longer duration. With this,
researcher will be able to perform assigned task at work place in an efficient manner. It also

provide significant insights related to different tools and approaches of talent management which
will further guide researcher to prepare appropriate strategies for retaining work force.
Literature review
According to Marzagão and Carvalho, (2016), talent management is an activity that is
essential to manage work force within company in an efficient manner. It helps to hire best
suitable candidates as per the job roles and responsibilities of vacant position. This strategy also
plays a great role in retention of employees within organisation for longer run that is vital to get
competitive advantage. Here, HR manager of Morrisons adopt several strategies of talent
management in order to maintain positive environment at work place. It is analyse that with
appropriate knowledge of this approach managers are able to take proper decisions for success of
company.
According to Chad Halvorson, (2018), there are ample of tactics can used to retain
employees with organisation for longer run. Managers of Morrisons formulated appropriate
strategies that are essential to retain work force longer run. Here, they provide numerous
additional benefits to subordinates such as incentives, extra pay, recognition, rewards and more.
These are helpful to motivate employees so that they stay with organisation for longer period of
time.
According to Nick Day, (2020), approaches of talent management are essential to attain
predefined goals and objectives. Different approaches such as recruitment, selection, staffing are
used by managers of Morrisons with an aim to apply talent-management practices within
organisation. Here, they provides numerous opportunities of development and growth to work
force by arranging proper training program for them.
P2) Produce a detailed project management plan
Project management plan is a detailed plan that consist several steps, activities as well as
procedure which need to follow by researcher in order to attain predefined goals. Here,
appropriate strategies are prepare which is crucial to ensure long term growth and success of
company (Schulenkorf, 2017). In reference of Morrisons, they prepare a detailed project plan
which includes several components such as scope, quality, resources and more. These variables
are discussed in detail as under:
Scope: It is analysed that talent management strategies adopted by Morrisons will put a
substantial impact on its overall growth and success. It has a wide scope to create positive

environment at work place which will further help to retain employees with company for longer
run. With this, organization will be able to formulate necessary strategies and plans to manage
talent at work force effectively.
Time: In this, time frame is determined under which a project need to be completed. It is
essential to attain predefined goals of research in stipulated period of time. For present project
manager will be require time period of 11 weeks in order to complete it successfully.
Budget: It refers to the anticipations regarding future expenditure so that available funds
can be used in an efficient manner. For the purpose of current report, budget including different
research expenditure is given as under:
 Task to perform  Expenditure (Pound)
 Examination issues  7000
 Plan development  13000
 Research Analysis  20000
 Salary of researcher  15000
 Miscellaneous expenses  25000
 Expenses of execution  30000
 Total Amount  110000 £
Communication: It is a two way process in which necessary information is transmitted
between sender and receiver that is essential to minimize ambiguity and maintain positive
environment at work place (Shim and Lee, 2019). Here, it is the responsibility of researcher to
convey necessary information to several individuals who are involved in research. They can
convey information through text, emails and other ways.
Risk: There are huge risk and uncertainties are associated with a research project which
need to be address in a proper way in order to prepare appropriate strategy. It is analysed that
business environment is dynamic in which numerous changes are take place on regular basis.
Each and every project is undertake with an aim to attain predefined objectives but sometimes, it
may fail to produce desire results. In addition, different activities of talent management like

motivating, staffing, selection not only human resource department but also put a significant
impact on other divisions of organisation.
Quality: It is essential to maintain the quality of outputs and results of research
throughout the project (Cho and Kim, 2017). For this, researcher is required to gather data &
information from authentic sources. Whether primary or secondary data should be collected with
due consideration from reliable sources in order to draw meaningful conclusion.
Resources: There are several resources are required to complete a project in predefined
time frame. There are different kind of tools of data collection and analysis are required by
researcher. In addition, proper funds need to be arrange to undertake different activities of
research.
It is analysed that above stated components are significant to achieve predefined project
goals and objectives. These components of PMP will help to complete assign project in effective
manner. Here, researcher is responsible to determine scope, quality and resources that will be
require for project in order to complete it successfully.
P3) Work break down structure and Gantt chart to determine stages and time frame for project
completion
There is proper time is required to complete a project in predefined manner. Here, several
steps are also followed by researcher in order to accomplish project goals. There are several tools
are used by investigator during research that are WBS and Gantt chart. These are consider as
most appropriate tools to conduct research in proper manner. Both tools include several steps and
activities that are essential to achieve predefined results (Moran, Burson and Conrad, 2016).
Here, Managers of Morrisons undertake below mentioned tools to accomplish desired project
goals.
Gantt Chart: In this, several activities related to project is scheduled in effective manner
with an aim to complete assign project in stipulated time frame. It is prepare for all kind of
projects regardless their size and scope. Here, necessary information such as timeline,
dependencies, deadlines are present in graphical manner thus it is easy for researcher to get
necessary information. This tool provides a great help to investigator by demonstrating necessary
project information in simple way. With this, it reduces down project complexities and provides
ease to researcher. In context of Morrisons, managers is responsible to analyse statistics, data of
Gantt chart that will help them to arrange necessary resources, funds so that project can be

completed in given period of time. In addition, it helps researcher to execute the project in
effective manner and undertake necessary corrective actions.
WBS: Under this tool, project is bifurcated in smaller activities that provides ease to
individuals associated with project. With this, they are able to undertake different activities in
effective manner that are essential for completion of whole project. It plays a major role in
reduce down complexity and makes it easy for individuals to perform assigned activities. In
reference of Morrisons, they use this tool to minimize difficulty level and provide clarity to
employees that will further improve their productivity and efficiency.
TASK 2
P4 Discuss quantitative and qualitative approaches of research in order to meet objective of
project.
According to the information and data of project, some research methods are acquired by
Morrisons in order to attain all business objective / goals. Which are given as under:
Quantitative approach: This approach is deal with the information which describes a
phenomena across larger number of participates in numerical or statistics form. This is
considered as time consuming process and carries out by highly skilled workers of company

(Wasserman, 2016). Here, this research requires a good amount of knowledge along with
expertise for assessing number of study trends.
Rationale – Such type of research method is used with the aim of gathering data in
numerical form so that can be manger can used that in order to perform various task of company.
So this process enhances efficiency of projection information.
Qualitative method- In this method, information are collected by using open sources, like
newspaper, magazines, internet browsing etc (Baumann-Pauly, Scherer and Palazzo, 2016). and
that data will not be in numerical form. Such type of data are known as theoretical process:
Rationale- Aim of using this method is that it saves a lot of time compare to quantitative
techniques. This method helps entities in gaining access to large rage of data.
Research method aids in observation of researcher like correlation research, experimental
research and quasi- experimental research. This research foster an ideal solution related to
business problems and challenges that is faced by entities on large scale with qualitative &
qualitative process.
Data collection methods: attaining of goal or objective in s systemic mode is vital and
important for collecting data. In this era, companies and business unit made that possible in order
to connect with internal and external environmental such as employees, vendor, suppliers along
with competitors. With the assistance of researching data and contacting. Data collection
methods comprises various types which are as follows:
Primary data: In this type of research, fresh and new data will be collected with the help
of survey, interview, on-spot assessments in order to gather primary data (Aladwani, 2016).
Effective mode of collecting data is classified and adhere initially for increasing productivity of
company. In which grounded theory use primary data in such a manner of participation
observation, one on one interview, direct artefacts along with data collections.
Rationale- Reliability of data collection is applicable on such type of research approaches
of initial step as it give fresh data & information about trends and preferences of consumers. It is
considered as an appropriate way as it represents the current status of market by observing
collected data.
Secondary data: In such types of research the data will be collected on the basis of
existing information with the help of journals, books, internet and so on. The secondary data is in
form of systematic way as it is gather with the help of primary data collected and that is

unstructured and makes useful by relating with reliable figures and data. Questionnaire is one of
stand alone tool that is utilized for collecting secondary data through phone, mail or online
connectivity.
Rational- This methods is very useful as it consume less time compare to primary data
collecting approach. Morrison appoints researchers to gather data with secondary research mode
and add a value which makes useful in strategic planning.
Hence it is can analysed that primary and secondary data collection method are adhere
and used by project management. Selecting an appropriate approach for data collection is what
that drives quality of good research report. For current research, primary data collection has been
taken into consideration. Here, information has been gathered through questionnaire that is a way
to record fair as well as reliable view points of respondents and will help to get detailed
information on the concept of talent management. In addition, some relevant data is also taken
from articles, journals and websites. These sources are easily accessible thus help to gather
required information in time as well as cost effective manner.
TASK 3
P5) Analyse data and research with the help of appropriate techniques and tools
Here, different tools are used by researchers in order to analyse the outcomes of research.
For this, it is essential to collect proper data and information. For present report, a questionnaire
has been prepared and responses have been gathered from 30 respondents to draw meaningful
conclusion.
Theme1: Are you aware with the concept of talent management?
Frequency
Yes 20
No 10

Interpretation: It is examine from above graph that 20 respondents out of 30 are well
aware with the concept of talent management. There are another 10 respondents who are not
familiar with the same concept.
Theme2: What do you think, does talent management is essential for betterment of company?
Frequency
Yes 25
No 5
20
10
20
10
20
10
Yes
No

Interpretation: Above chart states that 25 respondents are agree that talent management
is effective for growth of company and plays a crucial role in enhancement of employees
productivity at work place. On another side, 5 respondents are not in the favour of talent
management concept.
Theme 3: What is the most appropriate approach of talent management?
Frequency
Staffing 15
Training and development 10
Recruitment 5
25
5
Yes
No

Interpretation: From the above graph, it is monitored that as per 15 respondents out of 30
staffing is consider as the most suitable approach of talent-management other 10 respondents are
in favour of training and development. Here, rest 5 respondents think recruitment as an
appropriate approach for talent management. It is seen that majority of respondents are in favour
of staffing and consider it as the most suitable approach of talent management.
Theme 4: What do you think does appropriate talent-management strategies are adopted by
HR managers of Morrisons?
Freq
Yes 20
No 10
15
10
5
Staffing
Training and
development
Recruitment

Interpretation: With above graph, it is monitored that 20 respondents are in favour of the talent-
management strategies that are being adopted by respective company. On another side, rest 10
respondents think that strategies of organisation are not remarkable thus managers are required to
make necessary changes.
Theme 5: What do you think, employees should retain for how much time?
Frequency
6 Months 12
1 year 18
20
10
Yes
No
12
18
6 Months
1 year

Interpretation: From above graph, it is analysed that there are 12 respondents as per
whom employees should retain for 6 months. On another side, as per rest 18 respondents work
force need to retain for a time period of 1 year. Therefore, as per majority of respondents
employees should retain for a at least 1 year within company.
Theme 6: Does Morrisons is able to retain work force for longer duration?
Freq
Yes 18
No 12
Interpretation: Above chart demonstrates that as per 18 respondents Morrison is able to
retain employees for longer run that is essential to ensure long term growth of company. Rest 12
respondents admit that organisation is not able to retain work force for longer duration.
Therefore, it can be said that respective entity is able to retain subordinates for longer years that
will benefited it in future.
Theme 7: Does approach of talent-management will help company to enhance the
performance of employees at work place?
Freq
Yes 25
18
12
Yes
No

No 5
Interpretation: With above graph, it is analysed that as per 25 respondents out of 30
talent-management approaches are helpful to enhance overall productivity and efficiency of
employees. On another side 5 respondents are not in favour of this fact. So, it can be said that
talent-management approaches are essential to enhance in overall productivity of employees at
work place.
P6) Recommendations from researcher and data analysis to make necessary improvements
From the above project, it is analysed that there are several loopholes in current approach
of company that need to be improve for future growth and success. There are numerous areas
under which managers of Morrisons are required to make improvements to accomplish the
objectives of talent management. Recommendations for improvements are given as under:
 It is monitored that they are required to perform effective research under which data need
to gather about prevailing talent management strategies at market place that will further
help to prepare appropriate strategies for betterment of company.
25
5
Yes
No

 They are also required to adopt effective strategies to retain employees for longer run.
For this, organisation can provide several benefits to work force in order to motivate
them. These benefits can be monetary and non monetary as per the needs of employees
within company.
 However, there are ample of talent-management strategies have been adopted by entity
but they are required to make necessary improvements in their present strategies in order
to get enhance productivity of work force.
 It is analysed that managers of organisation should maintain effective relationship with
employees in order to maintain positive environment at work place which play a major
role to ensure long term sustainability of company.
Here, the above stated recommendations are essential to adopt by managers of Morrisons
in order to undertake talent management practices within company in an efficient manner. These
improvements will help to enhance future performance of employees and maintain better
coordination at work place.
TASK4
P7) Reflection
There are several skills as well as competencies have been developed through present
research. The current research report is based on talent management which is an emerging
concept and will assist me to take over my job roles and responsibilities effectively. With this, I
will be able to analyze situation and prepare effective strategies to manage work force in an
appropriate way. By having vast knowledge and experience on talent management, I will be able
to retain work force for longer duration. It helped me to improve communication, presentation
skills as during research I need to interact with several individuals that boost my confidence and
make me enable to communicate with other in an effective manner. In addition, I also got better
analytical skills with project which will assist me to take better decisions and evaluate the
available data in right manner. I also developed time management skills with the help of project
that is essential to schedule assign work in better manner. Moreover, these competencies will
play a major role in enhancement of my career and make me enable give better performance at
work place.

CONCLUSION
From the above report, it is analysed that there are numerous activities are performed in
order to manage small business entities in efficient manner. There are several methods of
research such as qualitative and qualitative that are essential to get meaningful conclusion.
Discussion has been carried out about several methods of data collection such as primary and
secondary. With findings of above report, it can be concluded that talent management plays a
crucial role in overall growth of company.

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Online
7 Innovative Approaches To Improve Your Hr And Talent Management In The Digital Era, 2020
[ Online, ] Available through, < https://jgarecruitment.com/7-innovative-approaches-to-improve-
your-hr-and-talent-management-in-the-digital-era/>
Great Employee Retention Strategies, 2018, [Online], Available through,
<https://wheniwork.com/blog/7-great-employee-retention-strategies />

Questionnaire
1. Are you familiar with the concept of talent management?
 Yes
 No
2.What do you think, does talent management is essential for betterment of company?
 Yes
 No
3. What is the most appropriate approach of talent management?
 Staffing
 Recruitment
 Training and development
4.What do you think does appropriate talent-management strategies are adopted by HR managers
of Morrisons?
 Yes
 No
5. What do you think, employees should retain for how much time?
 6 Months
 1 year
6. Does Morrisons is able to retain work force for longer duration?
 Yes
 No
7. Does approach of talent-management will help company to enhance the performance of
employees at work place?
 Yes
 No