Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Project aims and objectives....................................................................................................1 P2 Project management plan.......................................................................................................2 P3 Work breakdown structure and Gantt chart...........................................................................3 TASK 2............................................................................................................................................3 P4 Small-scale research applying for meeting project aims and objectives...............................3 TASK 3............................................................................................................................................7 P5 Findings and data using appropriate tools and techniques.....................................................7 P6 Appropriate recommendations.............................................................................................16 TASK 4..........................................................................................................................................17 P7 Reflection.............................................................................................................................17 CONCLUSION..............................................................................................................................17 REFERENCES.............................................................................................................................19
Title: What talent strategies do the best companies use to attract and retain people”. A study on Marriott hotel. INTRODUCTION Talent management is refers to the strategic process that focus on getting the right talent and also support them to grow their capabilities in order to attain all the organisational objectives. In this, management of company is responsible for hiring a right person and provide them job roles as per their abilities so that firm can enhance their performance level. Along with this, it is also refers to the systematic process of evaluating the vacant position and at the same time also hiring the suitable employee, develop their skills and expertise to match their position. This can be beneficial in retaining them for longer period of time that encourage them to attain long term business objectives in allotted period of time (Bratton and Watson, 2018). For attaining the same, it is important for business organisation to provide proper direction to employee that make them capable to attainment their targets in an appropriate way. This will directly contributes in maximising the profitability level and also sustain in market for longer period of time. Current project is based on Marriott hotel, is an American multinational diversified hospitality organisation that includes franchise a broad portfolio of hotels in over the work.Thisprojectisgoingtodiscussaboutprojectmanagementplanalongwiththis effectiveness for delivering the best outcomes. Different methods of research is also discussed that used to gather relevant data towards the research topic. In addition to his, proper findings and recommendations is also mentioned in this project that contributes in drawing a valid conclusion at the end of the project. TASK 1 P1 Project aims and objectives Project aim: “To explore the talent strategies used by company to attract and retain people at workplace”. A study on Marriott hotel. Objectives: To determine the importance of talent management for business organisation. To identify the challenges that faced by company at the time of managing talent at working area. 1
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To explore the strategies that can be used by Marriott hotel to attract and retain people at working area. Project questions: What is the importance of talent management for business organisation? What are the challenges that faced by company at the time of managing talent at working area? What are the strategies that can be used by Marriott hotel to attract and retain people at working area? P2 Project management plan Project management plan refers to the formal document that provide overview of the project and also define that how a project is carried out. With the help of this,project manager can easily communicate with project team in order to attainment of all the set objectives in stipulated time frame. There are different aspects that used in making an effective project are as follows: Cost: It is one of the important element in which project manager is responsible for keeping enough fund to execute project activities in an effective way (D’Annunzio- Green, 2018). For completing current project, manager required around £150 that includes different expenses like stationary, travel, internet charges and many more. Quality: At the time of producing the project, quality standards play a significant role as project manager is responsible for implementing all the specific standards. This can be beneficial in managing the overall quality of the project and at the same time also provide authentic outcomes within the project. Scope: Current project include wider scope because it includes different strategies that can be used by company with the aim of attracting and retaining employee for long duration. In relation to this, project manager play a fundamental role in maintaining the specified boundaries and desires to produce an appropriate outcomes. With the help of this, project objectives can be easily attained. Communication: It is significant for project manager to communicate with all the stakeholders who are involve in current project (Gupta, 2019). In this, manager of the project share all the necessary information about the project topic so that they can easily attain their set objectives and at the same time also make overall project more successful. 2
P3 Work breakdown structure and Gantt chart Work breakdown structure: It is consider as an effective deliverable oriented hierarchical decomposition that used to manage project activities. Mainly, it executed by project team with the aim of accomplishing the project objectives (Maurya and Agarwal, 2018). Along with this, it is refers to the proper project planning, execution, controlling, monitoring and reporting each and every activities that develop a successful project. With the help of this, project manager can easily divide larger project into smaller project so they they can get things done more faster and more effectively. Gantt chart: In execution of project, it is refers to the bar chart that include overall schedule of the project. As it provide direction to investigator in undertaking project activities in an effective manner. In this, the activities are divided on the basis of set time period so that employees can not face the issues in completing the project effectively. TASK 2 P4 Small-scale research applying for meeting project aims and objectives It is important section for investigator in which researcher is focus on gathering reliable information with the aim of addressing specified research issues. In this regards, there are some effective methods that can be implement by research in order to undertake overall study in an effective way. This is the reason that, researcher is responsible for selecting an appropriate and right method so that valid and reliable conclusion can be easily drawn. For meeting project aims and objectives there are some research methods which applied by investigator are as follows: Primary method: It is refers to the data that collected by investigator directly from the respondents. As collected data is original in nature that contributes in drawing a valid conclusion at the end of investigation (McCusker and Gunaydin, 2015). Along with this, it includes different sources such as questionnaire, survey, observation, interview and many more to collect primary information about the specified topic. Secondary method: It is also consider as an effective method of collecting data in which information is collected through different sources which is already published. As books, journal, articles, magazines and so on are the major sources for acquiring in-depth analysis on the basis of research topic. 3
In order to carry out the current investigation, both primary and secondary method will be applied (Miller and et. al ., 2012). As primary method help in preparing questionnaire and other hand secondary method assist in carry out a systematic literature review on the basis of research questions. Qualitative research method: This type of method includes the compilation and analysis of non-numerical data in order to clarify views and concepts. This can be beneficial for researcher to obtain in-depth analysis of the problem or generate new research ideas. This helps an investigator to consider emotions and behaviour of selected respondents on the basis of particular topic and area as well. The approach of qualitative research is designed to help expose the understanding and behaviour of the target group in relation to particular subjects. Quantitative research method: This is the primary collection method in which numerical data is frequently analysed. This can be used to make forecasts and generalise the findings to larger audiences on the basis of research area. The primary aim of quantitative research is to define relationships within the population between one variable and another one. In context to this, the primary purpose of quantitative method is to gathering and generalising numerical data through individuals or identifying particular phenomena. This is a problem of producing numerical data that has been translated into operable statistical data. In order to undertake current research project, quantitative research method will be used that create information and establish social understanding about the research area. It is based on the calculated value and reviewed because for the analysis of expression, the numerical data is minimally accessible. This approach produces reliable and authentic outcomes and efficiently obtains positive results within the research activities. Research sampling: At the time of undertaking an investigation, it is important to select right sample size so that appropriate data can be easily collected. It can be classified into two techniques such as probabilistic and non-probabilistic sampling technique (Quinlan and et.al ., 2019). In order to carry out current investigation, probabilistic sampling method will be applied by investigator in which sample size will be chosen as per random basis and at the same time all the selected respondents get equal chances to be select to give their views points to investigator towards the research topic. With the use of this, sampling technique 40 sample size will be select who are employee of the company and also have enough knowledge about the research topic. Questionnaire 4
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Q1) Are you aware about the talent management? a) Yes b) No Q2) Does managing talent at workplace is important for company in enhancement their performance by retaining workers? a) Yes b) No Q3) As per your view point, what are the major importance of talent management for Marriott hotel? a) Accomplishment of vision b) Retaining finest talent c) Build up company's reputation Q4) What is the role of human resource management in managing talent within the company? a) Recruiting right talent b) Performance Management c) Career Management Q5) Does appropriate talent management contributes in maintaining employee relation at working area of Marriott hotel? a) Yes b) No Q6) What are thechallenges that faced by company at the time of managing talent at working area? a) Lack of leadership b) Ineffective communication c) Higher total compensation demands Q7) What kind of talent management initiatives taken by Marriott hotel for succeed their business? a) Providing Opportunities b) Role Design c) Job rotation 5
d) Training and development Q8) What kind of strategies used by company in improving effectiveness of talent management? a)Understand the power of job descriptions b)Assess candidate cultural fit c)Provide continuous training and development opportunities Q9) Is talent management help Marriott to sustain talented employee at workplace for longer period of time? a) Yes b) No Q10) Recommended that alternative aspects that can be beneficial for company in managing right talent at work place. Frequency Table Q1) Are you aware about the talent management?Frequency a) Yes38 b) No2 Q2) Does managing talent at workplace is important for company in enhancement their performance by retaining workers? Frequency a) Yes30 b) No10 Q3) As per your view point, what are the major importance of talent management for Marriott hotel? Frequency a) Accomplishment of vision15 b) Retaining finest talent15 c) Build up company's reputation10 Q4) What is the role of human resource management in managing talent within the company? Frequency 6
a) Recruiting right talent20 b) Performance Management10 c) Career Management10 Q5) Does appropriate talent management contributes in maintaining employee relation at working area of Marriott hotel? Frequency a) Yes35 b) No5 Q6) What are thechallenges that faced by company at the time of managing talent at working area? Frequency a) Lack of leadership15 b) Ineffective communication15 c) Higher total compensation demands10 Q7) What kind of talent management initiatives taken by Marriott hotel for succeed their business? Frequency a) Providing Opportunities10 b) Role Design10 c) Job rotation10 d) Training and development10 Q8)Whatkindofstrategiesusedbycompanyinimproving effectiveness of talent management? Frequency a)Understand the power of job descriptions20 b)Assess candidate cultural fit10 c)Provide continuous training and development opportunities10 Q9) Is talent management help Marriott to sustain talented employee at workplace for longer period of time? Frequency a) Yes30 7
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b) No10 TASK 3 P5 Findings and data using appropriate tools and techniques Theme 1: Aware about the talent management. Q1) Are you aware about the talent management?Frequency a) Yes38 b) No2 Interpretation:Talentmanagementisconsiderasanimportantactivityforbusiness organisation to hire right people for vacant position with the aim of accomplishing their targets in allotted period of time. As it also may effective in improving the overall performance of company by sustaining employee for longer period of time. In relation to this, 38 out of 40 8 38 2 a) Yes b) No
people give their views that talent management help company in developing their productivity level by making employee able to give their best efforts towards the job roles. On the other side, remaining 2 participants are not much familiar with this theme. Theme 2: Managing talent at workplace is important for company in enhancement their performance by retaining workers. Q2) Does managing talent at workplace is important for company in enhancement their performance by retaining workers? Frequency a) Yes30 b) No10 Interpretation:From the above mentioned graphical representation it has been analysed that managing talent within the business is crucial because it support in developing employee capabilities towards the allotted task activities. This will contributes in enhancing overall performance of the company by reducing employee turnover. In context to this, 30 out of 40 people think that one of the main advantage of managing talent is to build reputation of business organisation by making employee more productive. Apart from this, 10 participants are give 9 30 10 a) Yes b) No
their views that talent management is not always effective because it may increase cost of the company that negatively impact over the profitability level. Theme 3: Major importance of talent management for Marriott hotel. Q3) As per your view point, what are the major importance of talent management for Marriott hotel? Frequency a) Accomplishment of vision15 b) Retaining finest talent15 c) Build up company's reputation10 Interpretation:Everybusinessorganisationwantstosustainorretaintheirworkersat workplace as it is possible by managing right talent. This can be beneficial in improvising the capabilities of employee to give their best efforts for accomplishment of all the predetermined goals and objectives. In this regards, 15 out of 40 people think that talent management help company in accomplishing all the set vision so that success at market can be easily attained. 15 participants give their views that it also use in retaining finest talent through which organisation can execute as well as implement their operational activities successfully. On the other side, 10 15 15 10 a) Accomplishment of vision b) Retaining finest talent c) Build up company's reputation
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remaining 10 respondents share their opinion that one of the main benefit of talent management is to build up company reputation at market place. Theme 4: Role of human resource management in managing talent within the company. Q4) What is the role of human resource management in managing talent within the company? Frequency a) Recruiting right talent20 b) Performance Management10 c) Career Management10 Interpretation:In business organisation, HRM play a significant role in business organisation in managing right talent at working area. As it may support in reducing employee turnover within the business organisation. In relation to this, 20 out of 40 people give their views that it Human resource management help in retaining top talent at working are to execute and perform organisational activities. Along with this, 10 participants think that HR management of company is also responsible for managing performance of selected employee by providing them proper 11 20 10 10 a) Recruiting right talent b) Performance Management c) Career Management
direction and guidance within their job role. On the other side, rest of 10 people said that it also responsible in career management of employee in which HR manager give career path that can support in increasing satisfaction and at the same time also reduce the employee turnover. Theme 5: Appropriate talent management contributes in maintaining employee relation at working area of Marriott hotel. Q5) Does appropriate talent management contributes in maintaining employee relation at working area of Marriott hotel? Frequency a) Yes35 b) No5 Interpretation:From the above mentioned graphical representation it has be analysed that an effective management of talent help in building positive and healthy working environment. In thisallthetalentgrowtheircapabilitiesandalsotriestogivetheirbesteffortsfor accomplishment of organisational objectives in an effective way. One of the prime benefit of managing talent is to develop or build positive employee relation that contributes in increasing 12 35 5 a) Yes b) No
productivity level of the employee and company as well. As 25 out of 40 people think that talent management beneficial in reducing conflict among workers and at the same time also develop healthy relation. Furthermore, remaining 5 participants said that managing talent may increase company cost that reduce the overall performance of company. Theme 6: Challenges that faced by company at the time of managing talent at working area. Q6) What are the challenges that faced by company at the time of managing talent at working area? Frequency a) Lack of leadership15 b) Ineffective communication15 c) Higher total compensation demands10 Interpretation: From the preceding graphical representation it is evaluated that there are various challenges that faced by company while managing their talent at workplace. Due to challenges organisation may reduce their brand image because employee get demotivated towards their job role and also leave company. In context to this, 15 out of 40 people share their views that lack of 13 15 15 10 a) Lack of leadership b) Ineffective communication c) Higher total compensation demands
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leadership is major issue that manager faced at the time of managing talent as without guidance workers can not be able to perform well. Furthermore, 15 participants think that improper communication is also refers to the issue that affect the proper management of talent in negative way as manager fail in providing necessary information to workers towards their job roles. On the other side, rest of 10 respondents said that higher total compensation demands of the employee is also an issue in which workers demand higher salary and compensation that affect the overall performance of employee at working area. Theme 7: Talent management initiatives taken by Marriott hotel for succeed their business. Q7) What kind of talent management initiatives taken by Marriott hotel for succeed their business? Frequency a) Providing Opportunities10 b) Role Design10 c) Job rotation10 d) Training and development10 14 10 1010 10 a) Providing Opportunities b) Role Design c) Job rotation d) Training and development
Interpretation: From the preceding graphical representation it can be analysed that it is one of the crucial aspect to take proper initiation in relation to talent management with the aim of attaining competitive success at market place. This can be effective in improving overall performance of company and make employee more productive. In relation to this, 10 out of 40 peoplethinkthatprovidingopportunitiesto employeeisaneffectiveinitiativeintalent management as it beneficial in developing their productiveness at workplace. Along with this, 10 respondents think that implementing role design of employee on the basis of their abilities is also effective in managing talent. Furthermore, 10 participants said that job rotation is also an effective initiation that taken by company to manage their talent at working area. On the other side, remaining 10 people think that providing training and development is also consider as an effective initiative that help in increasing employee skills and knowledge within the company. Theme 8: Strategies used by company in improving effectiveness of talent management. Q8) What kind of strategies used by company in improving effectiveness of talent management? Frequency a)Understand the power of job descriptions20 b)Assess candidate cultural fit10 c)Provide continuous training and development opportunities10 15
Interpretation:As per preceding graph it is analysed that there are various strategies used by company in order to improving the effectiveness of the talent management with this company. In relation to this, 20 out of 40 people share their views that understanding the power of job descriptions is an effective strategy that includes all the important roles and responsibilities of employees. 10 respondents think that assess candidate cultural fit may help in improving performance of the company by retaining workers for longer period of time. Apart from this, remaining 10 participants give their views that providing continuous training and development opportunities is consider an effective strategy that may improve the workers performance and productiveness. Theme 9: Talent management help Marriott to sustain talented employee at workplace for longer period of time. Q9) Is talent management help Marriott to sustain talented employee at workplace for longer period of time? Frequency a) Yes30 b) No10 16 20 10 10 a) Understand the power of job descriptions b) Assess candidate cultural fit c) Provide continuous training and development opportunities
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Interpretation:As per preceding graphical representation it has been evaluated that talent management is an effective activity that help in sustaining workers for longer period of time. In addition to this, managing talent at working area may directly contributes in developing employee performance by providing them proper direction. This can be beneficial in reducing the employee turnover of company and established their competitive image at market place. In relation to this, 30 people are favour with this statement and 10 participants are not agree with the same. P6 Appropriate recommendations As per preceding project it can be recommended that it is significant for business organisation to manage their talent with the aim of sustaining them for longer period of time. Along with this, company needsto provide trainingand developmentprograms to their employees that may increase their knowledge and experience towards their specified job role. Forbuildingcompetitivereputation,organisationneedstounderstandthepowerofjob descriptions so that manager can easily allot task and responsibilities to workers as per their capabilities.It directlycontributesin increasingthe productivenessof the employeeand 17 30 10 a) Yes b) No
company as well. In addition to this, manager should communicate with new talent and access their abilities as it may effective for allocation of task activities at working area as per their capabilities. This may aid in reducing the possibilities of increasing turnover by sustaining workers for longer period of time. TASK 4 P7 Reflection Current research is based on the strategies that can be used by business organisation in order to attract and retain workers. I am glad to take opportunities to undertake the research activities because it provide huge information on the basis of research topic. As an investigator, I have applied various methods for undertaking current research as it helped me in developing my personal and professional growth. In addition to this, I used primary methods for collecting reliable information by preparing structures questionnaire that includes close-ended questions asked fro selected respondents on the basis of specified research topic. Along with this, while carry out investigation I have also faced various issues related with insufficient fund and time that put negative impact over the end results of my research. In order to overcome from this issues, I have developed Gantt chart that consist various activities used in making whole study along with appropriate time frame. This will contributes in improving the chances of attaining valid and reliable outcomes at the end of the investigation. CONCLUSION It is summarised from the above discussed project that talent management is becoming as an important component of human resource management. Mainly, this type of practices are initially implement in order to improve the overall procedure for better recruitment and also develop people along with required skills and aptitude. With the help of this, company can easily meet current organisational needs. Thus, it is crucial for HR manager of company to effectively recruit skilled and talented people for the vacant job position so that employee can easily attain their targets in allotted period of time. In addition to this, proper training and development is also beneficial strategy that contributes in developing workers performance at working area. This will directly contributes in reducing turnover of the company and at the same time also established it competitive image at market place. 18
REFERENCES Books and Journals Bratton, J. and Watson, S., 2018. Talent management, emotional labour and the role of line managers in the Scottish hospitality industry.Worldwide Hospitality and Tourism Themes. D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the hospitality sector?.Worldwide Hospitality and Tourism Themes. Gupta, V., 2019. Talent management dimensions and their relationship with retention of Generation-Yemployeesinthehospitalityindustry.InternationalJournalof Contemporary Hospitality Management. Maurya, K. K. and Agarwal, M., 2018. Organisational talent management and perceived employer branding.International Journal of Organizational Analysis. McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed methods and choice based on the research.Perfusion.30(7). pp.537-542. Miller, T.,and et. al ., 2012.Ethics in qualitative research. Sage. Quinlan, C. and et.al ., 2019.Business research methods. South Western Cengage. Riedl, R., Davis, F .D. and Hevner, A. R., 2014. Towards a NeuroIS research methodology: intensifyingthediscussiononmethods,tools,andmeasurement.Journalofthe Association for Information Systems.15(10). p.4. Scotland, J., 2012. Exploring the philosophical underpinnings of research: Relating ontology and epistemology to the methodology and methods of the scientific, interpretive, and critical research paradigms.English language teaching.5(9). pp.9-16. Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: a macro and micro analysisofcurrentissuesinhospitalityandtourism.WorldwideHospitalityand Tourism Themes.10(1). pp.28-41. Silverman, D. ed., 2016.Qualitative research. Sage. Tuohy,D.andet.al.,2013.Anoverviewofinterpretivephenomenologyasaresearch methodology.Nurse researcher.20(6). Walliman, N., 2017.Research methods: The basics. Routledge. Wiek,A.andLang,D.J.,2016.Transformationalsustainabilityresearchmethodology. InSustainability science(pp. 31-41). Springer, Dordrecht. Martin, T.N. and Ottemann, R., 2016. Generational workforce demographic trends and total organizationalrewardswhichmightattractandretaindifferentgenerational employees.Journal of Behavioral and Applied Management,16(2), p.1160. Victor, J. and Hoole, C., 2017. The influence of organisational rewards on workplace trust and work engagement.SA Journal of Human Resource Management,15(1), pp.1-14. Pregnolato, M., Bussin, M.H. and Schlechter, A.F., 2017. Total rewards that retain: A study of demographic preferences.SA Journal of Human Resource Management,15(1), pp.1-10. Verma,D.andAhmad,A.,2016.Employerbranding:Thesolutiontocreatetalented workforce.IUP Journal of Brand Management,13(1), p.42. Tikson, S.D.S., Hamid, N. and Mardiana, R., 2018. Employer Branding as a Strategy to Attract Potential Workforce.Bisnis & Birokrasi Journal,25(3). 19
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Performance Review •What was the project supposed to accomplish? “Toexplorethetalentstrategiesusedbycompanytoattractandretainpeopleat workplace” •Did the project succeed in its aims? How do you know? Specifically, please outline any evaluation and assessment undertaken. Yes, project has been succeed and also meet set aims and objectives in an appropriate way. The mainly reason behind success is to considering the plan set by the investigator and at the same time also implement entire activities as per set plan and procedure. This will assist in importing the possibilities of attaining the set objectives in an appropriate way. •What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial inception, project activities and project outcomes) from a range of perspectives. At the time of undertaking research activities I have effectively analyse all the set objectives ad at the same time also make an effective plan. Along with this, every task activities within the project has been connected with specific aim that need to completed within particular time period. Mainly, each and every tasks plays a significant role and helpful in meeting research outcomes as well as gaining advantages. With the help of this, as a researcher entire activities can be done in an appropriate way. •What problems emerged during the project and how were they tackled? Was there timely identification of issues and resolution during the project process? The technical and operational issues has been faced. They managed through helps of internet and management. Along with this, inappropriate time and cost is also a major issues that put negative impact over the end results of research project. By preparing a Gantt chart each task activities of investigation can be completed in allotted period of time without any kind of issue and obstacles. •What did you learn from undertaking the project? Current research project support in achieving high understanding level related to initiatives which taken through company for better business development. In addition to this, various research methods has been used to collecting information. This will support in collecting reliable and authentic information on the basis of research topic that make knowledge more 20
strong and appropriate as well. •How would you rate your performance as project manager? As a project manager, I would give rate to performance 7 out of 10. •What strengths and weaknesses of your performance did you identify? My strength is to work with collaboration and weaknesses is not be develop plan for managing activities in allotted period of time. •Howwillthisinformandsupportyourcontinuousprofessional development? This will support in overcome from the weaknesses and gain many opportunities for continuous professional development. 21