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Positive economic, cultural and ethical value of globalisation on marketing and HR, “In the case of Barclays Bank”

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Added on  2023/02/02

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This report discusses the positive economic, cultural and ethical impact of globalisation on marketing and HR in the case of Barclays Bank. It explores the aims and objectives of the project, the research plan, project management plan, and the analysis of research data. The report also provides recommendations and suggestions for the company.

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Unit 6
Managing a Successful
Business Project
Student Name: Nicoleta Balan

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Table of Contents
INTRODUCTION...........................................................................................................................1
WRITE ABOUT FOLLOWING :..................................................................................................1
OVERVIEW ABOUT RESEARCH ..............................................................................................1
OBJECTIVES AND AIM................................................................................................................3
P 1 Aims and objectives of project..............................................................................................3
Aims associated to report.............................................................................................................3
RESEARCH PLAN .......................................................................................................................3
P 2 Project management plan ......................................................................................................3
P 3 WBS & Gantt chart ...............................................................................................................7
WBS AND A GANTT CHART......................................................................................................7
P4 Carry out research using research methods ....................................................................13
SECONDARY RESEARCH........................................................................................................14
P 5 Analyse research data .........................................................................................................15
ANALYSE RESEARCH AND INTERPRETATION..................................................................15
P 6 & P 7 Recommendations ....................................................................................................24
RECOMMENDATIONS ..............................................................................................................24
REFLECTION...............................................................................................................................25
RECOMMENDATIONS AND SUGGESTIONS.........................................................................25
CONCLUSION .............................................................................................................................26
REFERENCES..............................................................................................................................27
PERFORMANCE REVIEW AND SELF-ASSESSMENT.........................................................29
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Topic – Positive economic, cultural and ethical importance of globalisation on all departments “
In the case of Barclays Bank”
INTRODUCTION
To manage a successful business project, it is necessary to do planning for the future
growth. With the help of globalisation an organisation can expand its business at global level and
manage its business project successfully. To better understand this concept Barclays Bank has
selected from London, UK. This present report talks about various topics which are : to
accomplish the targets which is help in context to globalisation, different types of research
methods and provide a meaningful conclusion drawn from the findings which help the company
to achieve the objectives and aims.
P 1 Aims and objectives of project
Overview of the project :
Barclays Bank has incorporated in UK which mainly provide the financial services to the
consumers. There are mainly four core business of organisation such as : personal banking,
investment management, wealth management and corporate banking. Corporation can expand its
business at distinct nations across the globe so that its market reach will increase. With the help
of globalisation company can maximize its share in the market and with the help of effective
marketing corporation can increase its business operations at different countries and generates
higher profits. So it is necessary for the company to establish appropriate objectives and aims so
that its goals and targets can be accomplish.
Background of the project
Economic Impact : Globalisation can positively impact the economy of UK and it
provides help to expand the business at multinational level. As a result, business can generate
more revenues. Economic conditions are different from nation to nation so it is important to
analyse it so that bring positive impact for the company.
Cultural Impact : Globalisation provides help to analyse the culture of distinct nations
across the globe which is helpful for business growth and success. Different countries has
distinct culture which are based on the tradition so if organisation properly analyse than it can
expand its business as a result market share can be expand and profits can be maximized.
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Ethical Impact : Due to the globalisation a business is able to follow the ethics which
are required to follow for the growth of business. There are various regulations, policies and laws
which are associated with ethics and by following it an organisation can perform its business
activities effectively (Fisher, 2011). By globalisation company can understand the ethics which
are differ from country to country. If Barclays Bank analyse it than market share can be expand
which is a positive sign for the organisation.
Positive impacts of Globalization in different functioning such as marketing, accounting and
human resource management as well as on operations.
Marketing: For an organisation it is essential to increase its reach in the market and with
the help of appropriate strategy company can grab share in the market. It helps to aware the
persons about the products and services of corporation and its marketing functions of business
can be enhanced. As a result, organisation can grab more market share. (Aarseth and Andersen,
2013).
Accounting:Accounting function has performed by an accountant and its helps the
organisation to know its financial position. On the basis of financial information Barclays Bank
can plans for future expansion and investment strategy. Functions of accounting department can
improve and all financial transactions can be done in effective manner.
Human resource: Human recourse department of organisation provides helps the
company by recruiting most desirable and suitable candidates. As a result efficiency and
productivity can be enhanced which help the Barclays Bank to achieve its targets on time. It can
impact the all functions of organisation in effective manner as a result efficiency and
productivity can be enhanced.
Operational functioning: Globalisation provides help to enhance operational
functioning of an organisation. So that all plans can be executed which supports the objectives
and goals of corporation. Operational department can perform its functions properly as a result
efficiency can be improve.
Research aim
Main aim of project is “To analyse the influence of globalisation upon different functions
in context to Barclays Bank. As a result, business and profits can maximize.
Objectives of report -
To understand and examine the concept of Globalisation.
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To determine the impact of globalisation upon finance sector of Barclays Bank. To assess and examine how financial sector could help Barclays Bank in performing
business at global level.
Research Questions
Are you have knowledge about the concept of Globalisation?
What are the impact of globalisation upon finance sector of Barclays Bank?
How financial sector could help Barclays Bank in performing business at global level?
P 2 Project management plan
Plan for research can make on document that involves different activities such as : time,
scope, risk. Research plan is developed so that targets can accomplish. To fulfil the aims of
project management plan manager of Barclays Bank has delegated roles as per the skills,
knowledge and abilities of the employees. As a result, targets can be accomplish effectively.
In present context, where the topic is to analyse the impact of positive economic, cultural
and ethical value of globalisation on marketing and HR, “In the case of Barclays Bank”, where
the project manager has taken a plan into consideration, which is mentioned underneath:
Initiating: This is being considered as the first stage, where researcher has developed a
particular aim and objectives on the chosen topic, which will aid in pulling out favourable
outcomes in specified time frame.
Planning: Another crucial stage, where once researcher prepared both objectives and
aim, it directly may lead investigator in planning different sorts of things like what resources are
required and what research is required to be conducted.
Executing: This stage is basically related with the overall execution of a particular
investigating topic, where the plan that has been developed in being executed in regards to the
chosen topic,
Monitoring and Controlling: It is the stage where each and every activity performed
while conducting the research is being monitored by them. In addition to this, in this step it is
essential to control and monitor every task, so that they will be able to complete this research in
an effective manner and within given time frame.
Closing: This is the last stage where each and every activity comes to an end. It is
required by the researcher to complete every task within specific time frame and in effective
manner.
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Report Title Positive economic, cultural and ethical value of
globalisation on marketing and HR, “ In the
case of Barclays Bank”
Organisation Barclays Bank
Cost Cost is important part of project management
plan which helps researcher to complete each
activities of project in systematic manner. For
expansion of business at global level there are
huge investment is necessary. Because to set
up infrastructure, machines and hire new staffs
more amount is required. It is essential for an
organisation to analyse the cost of a project so
that unnecessary expenditures can be reduce.
It is also very essential to create a plan or
written document in advance so that they will
be able to analyse the overall cost required to
complete the project effectively. By digital
revolution cost can be minimise and profits can
be maximize. Cost of research can be around £
750.(Boniface, 2013).
Time Time is another essential part of project that
helps researcher to complete each activities or
tasks within given time duration. It is
necessary to accomplish the project at peculiar
time period. Efficiency can be reflect when
project has completed at stipulated time frame.
Barclays Bank always motivates their
employees to complete the work on time which
is helpful to accomplish the targets effectively.
It provides help to increase the efficiency and
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productivity which help the corporation to
fulfil its goals. In order to conduct the research
in an effective manner, researcher required
sufficient time period. Research can be done
within 6 months and time taken for
globalisation can be around 5 years. (Drucker,
2012).
Scope Organisation have a wider scope to expand its
business at global level so that its market share
can increase, and company will able to
generates more profits. Barclays Bank can
open its branches at various countries as a
result market share can be enhanced which
help the corporation to maximize its profits. It
helps the organisation to take the benefit of
globalisation. The present research have wide
scope which assist in attaining organisational
goals and objectives. Scope in context to
globalisation is that organisation can cover
those areas which are still untapped. Scope in
context to research is that aims and objectives
can be frame more effectively. (Duffield and
Whitty, 2015).
Quality Quality is essential for researcher as well as
organisation also. With the assist of quality,
researcher become able to complete
investigation systematically. To provide
quality service is the aim of an organisation so
that it can attract the consumers .Barclays Bank
always try to provide quality and fast delivery
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of services to their consumer so their needs can
be satisfy as a result more number of persons
can attract towards the corporation. It is
essential to maintain the quality of research, so
that they will be able to take advantages at the
competitive marketplace. It provides the help
to take the advantage of globalisation. Quality
in context to globalisation is that organisation
can emphasis to provide more superior
products. Research can be done more
effectively so that quality work can be produce.
Communication For an effective output better communication is
essential and all the members of marketing and
human resource department of organisation are
able to communicate relevant information and
data. As a result, work can be done in effective
manner and which help to maximize the
efficiency and productivity. So it is helpful to
the Barclays Bank to achieve its objectives on
time and expand its share at global market. For
conducting this research in an effective
manner, it is essential for the researcher to
communicate every detail in an effective
manner. Organisation can use both written and
oral communication in the process of
globalisation. In research, researcher can
improve its verbal and non-verbal
communication so that objectives can be
achieve in effective manner.
Risk It can be seen in almost every type of business
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but it can be higher or lower which depends
upon the nature and size of business (Liu and
Gong, 2013). Marketing department of
Barclays Bank takes risk so that company can
grab more share in the market and its revenue
can be increase. In context to globalisation
organisation face the risk of financial losses. In
context to research risk is that objectives can
be fulfil timely or not.
Type of research
Primary & secondary
There are two types of research such as:
Primary : Researcher collect data through
direct sources which are : online survey, direct
interview etc.
Secondary : Researcher collect data from
secondary sources such as : newspapers,
article, journals etc.
Qualitative research : This type of research is
based on theoretical information in which
researcher gathers information through various
sources. It is conducted so to know the resent
market trend.
Quantitative research : These kind of
research are based on numerical information in
which mathematical and statistical format used
to gathering information. It helps to know
market demand, taste and preference of
consumers.
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P 3 WBS & Gantt chart
In work breakdown structure project is segregated into small elements as per the
suitability. This chart has prepared so that appropriate information can be provide to manager
which is helpful to predict outcomes based upon different situations. This motivates staffs to
work effectively so that targets can be fulfil. To accomplish the project objectives by project
management team it is necessary to delegates the roles as per the skills of team members so that
goal can be achieve timely and smoothly. Barclays Bank has huge scope in this context, and it
delegates the tasks to its members on the basis of their capabilities as a result efficiency and
productivity can be enhanced. It helps the company to accomplish its goals in the stipulated time
period (Morris and Geraldi, 2011). With the support of WBS project can be done effectively and
successfully. Objective of company is to expand its business and take the advantage of
globalisation. Work breakdown structure reflects the relations among different tasks which are
associated with the research project. WBS chart is set up which is based on business objectives
and it describes as follows :
Issues & difficulties featured by company.
Aims of report.
Researcher intend
Choice of target
To frame appropriate policies & strategies
Figuring & pass conclusion based on data collection.
For effectively project completion, it has required to consist & combine essentials
activities which are associated to the corporation goal. Barclays Bank is a reputed organisation
which aims to expand its share in the market by analysing growth opportunities which help the
company to achieves its objectives and increase market reach at global level. Human resource
department can recruit skilful candidates which are able to perform effective marketing strategy
which attracts the consumers to connect with corporation. As a result it is able to earn higher
profits. All tasks of research report are completed as per the specific time duration and in this
project polling method has used by the researcher (Nicholas and Steyn, 2017).
Work Break-down structure -
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Stages
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Gantt chart: It is a graphical representation chart which is from as a bar graph that
depicts & comprises with the outcomes in graphical mode (Gantt chart. 2018). Gantt chart
shows the time which has taken in each activity during culmination of project. As available
information literature has done in 5 days which is based on task 2. Research methodology
completed in 12 days and which based on task 2 and 3. With the assistance of available
information & data this chart has made for Barclays Bank that helps the corporation in planning,
distinct action of report such are mention as :
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Important elements has support to identify ways which is helpful in business. Critical
path are as:
P4 Carry out research using research methods
Research methodology: Useful in data collection & information for the purpose of
making important business decisions so that objectives can be achieve effectively (Pekuri and et.
al., 2014). It provides help to researcher to gather relevant information by using various source
which provides help to accomplish the objectives of research. In this procedure, data has
presented through distinct approaches such as: there are basically two sources through which
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data are gathered and it is primary and secondary research. It provides help to conduct research
and achieve the aims of research project report (Polonsky and Waller, 2018).
Questionnaire : To know the responses of respondents questionnaire has prepared so
that researcher can know the current market trend, demand and preferences of persons related to
the products of corporation. In this research 10 respondents are taken.
1. As per your opinion should Barclays Bank depend on its departments for globalisation ?
i) Yes
ii) No
2. According to your views which one has the great impact on business of corporation ?
i) Economic conditions
ii) Ethics
iii) Culture
3. As per your views department function should work effectively to achieve globalization ?
i ) Operational function
ii ) HR function
iii ) Finance function
iv) Marketing function
4. How Barclays Bank should expand their business ?
i) By implementing plans on the basis of market demand and situations
ii) By analysing the competitive edge
iii ) By examine the culture
5. How company can gain competitive advantage ?
i) By providing better services and facilities
ii) By digital revolution
iii ) To customize the products as per the needs of consumers
6. Identify issues which can faced by company in context to globalization ?
i ) Socio – culture issue
ii) Economic issues
iii ) Political issues
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7. According to you which department needs improvements ?
i) Research and development department
ii ) Finance department
iii ) Marketing department
iv) HR department
8. As per views ethical factors can impact business operations of Barclays Bank ?
i) Strongly agree
ii) Agree
iii) Disagree
iv) Strongly disagree
9. As per your opinion, globalisation has made a positive influence upon business of Barclays
Bank ?
i) Yes
ii ) No
10. Propose own suggestions to manage issues which can appear through globalisation ?
Sample size: To conduct this research there are 10 respondents has been taken as sample.
As per the views of respondent’s researcher can understand the recent market trend and demands
of consumers which help the organisation to take important decisions.
Sampling method: In this research project report random sampling method has been
used by researcher to collect data and information.
SECONDARY RESEARCH
Researcher collect the information & data with the help of secondary sources which are
as : journals, books, articles etc (Porter, 2012).
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P5 Analyse research data
Data analyses will be done by using thematic analysis. In this case various themes will be
made on each questions. As it further support researcher to complete full project within given
time period.
Theme 1: Barclays Bank depend on its departments for globalisation
1. As per your opinion should Barclays Bank depend on its departments for
globalisation?
Frequency
i) Yes 7
ii) No 3
i) Yes
ii) No
Interpretation: As per the above mentioned graph, it has been identified that out of 10
respondents 7 thinks that Barclays Bank should depend only on its departments for globalisation
besides that 3 respondents are in not favour of it. Reason behind this, is that with the help of
globalisation company will be able to expand its business functions. But remaining 3 respondents
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says that they should work only on a single gaols. This is being mentioned because, department
of a business organisation like Barclays Bank work on a common goal or an objective.
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2. According to your views, which one has the great impact on business of
corporation?
Frequency
i) Economic conditions 5
ii) Ethics 1
iii) Culture 4
5
1
4
i) Economic conditions
ii) Ethics
iii) Culture
Interpretation: Considering the above mentioned graph it is being interpreted that, As 5
consumers says, economics conditions impact upon business of corporation where as 1
respondent thinks that ethics impact the business of corporation. It has been analysed by the
researcher that economic condition of the country largely affect the functionality of the business
organisation. Besides that, four consumers think culture can impact upon business of
corporation. Therefore, it can be said that economic conditions for a particular business
organisation is required to be analysed so that maximum benefits could easily be gained right on
time or to gain competitive advantages as well.
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3. As per your views department function
should work effectively to achieve
globalization?
Frequency
i ) Operational function 2
ii ) HR function 3
iii ) Finance function 2
iv) Marketing function 3
2
3 2
3
i ) Operational function
ii ) HR function
iii ) Finance function
iv) Marketing function
Interpretation: Considering the above mentioned graph it is being interpreted that, As 2
respondents thinks that operational function of company should work effectively for
globalization whereas three consumers thinks HR function should work effectively & two
consumers says company should focus towards the financial function. Besides that, 3
respondents are in the favour of marketing function of corporation should work effectively.
Considering the information, it can be both human resource and marketing department of this
business company might play a crucial role. Therefore, it is required for a business company
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would require to focus upon both the departments so that maximum could easily be gained right
on time. Therefore, it has been analysed that it is essential for the organisation to have different
type of operational functions in an effective manner.
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4. How Barclays Bank should expand their
business ?
Frequency
i) By implementing plans on the basis of
market demand and situations
4
ii) By analysing the competitive edge 4
iii) By examine the culture 2
4
4
2
i) By implementing plans on
the basis of market demand
and situations
ii) By analysing the
competitive edge
iii) By examine the culture
Interpretation: Considering the above mentioned graph it is being interpreted that, as 4
consumers says Barclays Bank should expand their business by implementing plans based on
market demand & 4 persons says company should expand their business by analysing the
competitive edge. Reason behind this is that it is essential for the organisation to expand its
business functions by implementing plans and strategies according to the market situation. This
as a result help them in order to gain positive advantages at the competitive marketplace.
Besides that 2 persons says that corporation should expand their business by examine the culture.
Focusing upon the market demand or what exactly customers are looking forward to have or
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examining the culture are said to be some of crucial aspects that are required to be understood by
Barclays Bank in specified time frame.
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5. How company can gain competitive
advantage ?
Frequency
i ) By providing better services and facilities 4
ii ) By digital revolution 3
iii ) To customize the products as per the needs
of consumers
3
4
3
3
i ) By providing better services
and facilities
ii ) By digital revolution
iii ) To customize the products
as per the needs of consumers
Interpretation: Considering the above mentioned graph it is being interpreted that, as 4
respondents thinks that corporation can gain competitive advantage by providing better services
and facilities where as 3 respondents thinks that company can gain competitive advantage by
digital revolution. Besides that 3 respondents thinks that organisation can gain competitive
advantage by customize the products as per the needs of consumers. With the help of above
information, it is being summarised that through offering customers with a good range of
planned products, services or any other resources, it can be said that company will gain
competitive advantages. With the help of all these elements, company will be able to gain
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competitive advantages at the marketplace. This as a result assist them in order to enhance their
brand image at the competitive marketplace.
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6. Identify issues which can faced by company
in context to globalization ?
Frequency
a ) Socio – culture issue 3
b) Economic issues 4
c ) Political issues 3
3
4
3
a ) Socio – culture issue
b) Economic issues
c ) Political issues
Interpretation: Considering the above mentioned graph it is being interpreted that, as 3
consumers says that socio culture issue can be faced by company in context to globalisation &
four consumers says that economic issue can be faced by company in context to globalisation
where as three consumers says that political issues can be faced by company. Therefore, it is
being analysed that economic issues like recession and so on are said to be some of areas that
need proper attention so that risks could be reduced to minimal in a short span. There are
various issues faced by organisation while performing their activities in an effective manner.
Socio culture affects the functions as they are related with the perception of consumers, similarly
economic and political factor highly affect the business organisation in both positive and
negative manner.
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7. According to you which department needs
improvements ?
Frequency
i) Research and development department 2
ii ) Finance department 3
iii ) Marketing department 3
iv) HR department 2
2
3 3
2
i) Research and development
department
ii ) Finance department
iii ) Marketing department
iv) HR department
Interpretation: Considering the above mentioned graph it is being interpreted that, as 2
respondents thinks that corporation need improvement in R&D department whereas 3
respondents thinks that company need improvement in finance department & 3 persons says
organisation need improvement in marketing department. Reason behind this is that external
environment highly affects the department of organisation as the business environment is
dynamic in nature. Besides that, 2 respondents thinks that corporation can see potential
improvement in HR department. Here, it is being analysed that both finance and marketing
departments are the two business areas that requires proper investment so that company would
effective reach to new heights at global level. It has been analysed that both marketing as well as
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finance department requires improvement in order to perform their functions in an effective
manner.
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8. As per views ethical factors can impact
business operations of Barclays Bank ?
Frequency
i ) Strongly agree 4
ii) Agree 3
iii) Disagree 2
iv) Strongly disagree 1
4
3
2
1
i ) Strongly agree
ii) Agree
iii) Disagree
iv) Strongly disagree
Analysis : Considering the above mentioned graph it is being interpreted that, as four
consumers are strongly agree that ethical factors can impact business of Barclays Bank where as
three consumers are agree that ethical factors can impact business of Barclays Bank & 2
respondents are disagree about this. Besides that 1 respondent is strongly disagree that ethical
factors can impact business operations of Barclays Bank. Information which has been carried out
is that, ethical factors are the one that need proper attention in order to enhance the overall
business operations of Barclays Bank. Therefore, it has been concluded that almost 40% of the
respondents agree with the statement that ethical factor strongly affects the business operations
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in an effective manner. Hence, it is essential for the management team of the company to
consider this factor and make policies and strategies according to the situation.
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9. As per your opinion, globalisation has made
a positive influence upon business of Barclays
Bank ?
Frequency
i) Yes 9
ii ) No 1
9
1
i) Yes
ii ) No
Analysis: Considering the above mentioned graph it is being interpreted that, as 9
respondents are in favour of that globalisation has made a positive impact on the business of
Barclays Bank besides that 1 respondent is against of it. The information that came in front was a
positive influence that globalisation could carry in reaching to new heights. At the end of this
research, it has been concluded that globalisation positively influence the business operations of
the company. Reason behind this is that they create effective brand image at the competitive
marketplace.
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P6 Recommendations
RECOMMENDATIONS
Barclays Bank is British multinational investment bank and financial service provider. It
can grab the more market share with the help of globalisation and earn higher profits and with
the data analysis most of the respondents are in favour that organisation should depend only on
marketing and HR department for globalisation. Recommendations are such as following:
Economic issue is major challenge for Barclays Bank which will negatively impact on its
operations and many other functions. In order to overcome this challenge, Barclays Bank
must review inventory management practice, keep personal credit in good shape, protect
cash flow etc. These are effective and useful ways which will support an organisation in
development of its growth and success internationally.
Organisation should emphasis towards more digital revolution so that consumers can get
relevant information and data quickly with visiting the bank.
Marketing manager of corporation should aware more persons so that its market share
can increase and more consumer will attract towards the company.
HR manager of organisation should recruit skilful and knowledgable persons so that they
work efficiently and effectively as a result objectives can be achieve timely.
Barclays Bank should open new branches at other nations so that its can generates higher
revenue and expand its business at global level.
Company should follow the ethics and culture as per the requirement so that it can
survive for a long time and get success & growth.
It has also been recommended that by using globalisation, management team of the
company will be able to enhance its financial position at the competitive marketplace,
which as a result assist them in order to enhance the brand image in a positive manner.
So as per the result of research it has been seen that globalisation is helpful for the growth
of corporation so that it can capture more share in the market and earn higher profits. As a result
organisation will accomplish their goals and objectives (Smith and Besharov, 2013).
With the help of above mentioned report is it being recommended that, Barclays Bank must take
advantages of Globalisation it must expand its business across borders to gain more. Away with
this, economic conditions also differ from country to country which must be taken care before
expanding the business in any new country. Also, the culture of every country is different and it
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becomes very important for every company to understand it before entering the new market.
This will help in increasing the growth prospects and overall profitability of the company.
P7 Reflection
While working on this project I have faced some sort of difficulties, which I solved with
the help of my lecturers who guided me all through the successful completion of the project.
Research work involves getting information from the targetted group. While conducting this
research, I have faced various sort of difficulties and issues which affect the end result. For
collecting the data and information, I have opted data collection method which is questionnaire.
While gathering information from respondents, individuals think it is time consuming activity
and therefore they provide incorrect information to them. This project was also based on the
primary research with the help of questionnaire. Sometimes, it becomes difficult to extract
information through primary respondents but all through this project there was proper help and
guidance whenever I needed. This helped me in successful completion of the project with proper
conclusions and findings.
CONCLUSION
As from above project, it has analysed that to manage the project of business is necessary
so that organisational objectives and goals can be accomplish effectively. To follow the ethics
and culture is required so that company can sustain for a long time. Marketing and HR functions
provides help the corporation to expand its business operations at global level. WBS and Gantt
chart provides help to complete the research project as per stipulated time frame. Data
collections method help the researcher to know the current market trend and views of
respondents in context to globalisation.
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REFERENCES
Books and Journals
Adzic, G., 2011. Specification by example: how successful teams deliver the right software.
Manning Publications Co.Available from: <https://books.google.co.in/books?
hl=en&lr=&id=TuHBl1L3y8IC&oi=fnd&pg=PP1&ots=iBu39C27BQ&sig=B07gGOct
YGFyyJgCWYD5We25xzY#v=onepage&q&f=false>. [Accessed on 9th February,
2019].
Boniface, P., 2013. Managing quality cultural tourism. Routledge. Available from:
<file:///home/user/Downloads/9780203424230_googlepreview%20(2).pdf>. [Accessed
on 9th February, 2019].
Drucker, P., 2012. Managing for results. Routledge. Available from:
<https://www.taylorfrancis.com/books/9781136009709>. [Accessed on 9th February,
2019].
Duffield, S. and Whitty, S. J., 2015. Developing a systemic lessons learned knowledge model for
organisational learning through projects. International journal of project management,
33(2). pp.311-324. Available from:
<https://www.sciencedirect.com/science/article/abs/pii/S0263786314001227>.
[Accessed on 9th February, 2019].
Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective
people project manager. International journal of project management. 29(8). pp.994-
1002. Available from:
<https://www.sciencedirect.com/science/article/abs/pii/S0263786310001316>.
[Accessed on 9th February, 2019].
Liu, J. Y., Zou, P. X. and Gong, W., 2013. Managing project risk at the enterprise level:
Exploratory case studies in China. Journal of Construction Engineering and
Management. 139(9). pp.1268-1274. Available from:
<https://ascelibrary.org/doi/abs/10.1061/(ASCE)EI.1943-5541.0000200>. [Accessed on
9th February, 2019].
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge. Available from:
<https://www.taylorfrancis.com/books/9781317384809>. [Accessed on 9th February,
2019].
Pekuri and et. al., 2014. Managing value creation: the business model approach in construction.
International Journal of Business Innovation and Research, 8(1). pp.36-51. Available
from: <https://www.sciencedirect.com/science/article/pii/S2210670716300440>.
[Accessed on 9th February, 2019].
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A business
student's guide. Sage publications. Available from: <Polonsky, M. J. and Waller, D. S.,
2018. Designing and managing a research project: A business student's guide. Sage
publications.>. [Accessed on 9th February, 2019].
Porter, D. R., 2012. Managing growth in America's communities. Island Press. Available from:
<https://books.google.co.in/books?
hl=en&lr=&id=7jG2qHCs8EgC&oi=fnd&pg=PR9&dq=Porter,+D.+R.,
+2012.+Managing+growth+in+America%27s+communities.
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+Island+Press.&ots=tntqOwiD-
a&sig=rIONxXH4Wg1YiEr0PSGnT_DQHMQ#v=onepage&q=Porter%2C%20D.
%20R.%2C%202012.%20Managing%20growth%20in%20America's%20communities.
%20Island%20Press.&f=false>. [Accessed on 9th February, 2019].
Smith, W. K., Gonin, M. and Besharov, M. L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise. Business Ethics Quarterly. 23(3).
pp.407-442. Available from: <https://www.cambridge.org/core/journals/business-
ethics-quarterly/article/managing-socialbusiness-tensions-a-review-and-research-
agenda-for-social-enterprise/5E850EDA3235C904A42475E5374153D8>. [Accessed on
9th February, 2019].
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PERFORMANCE REVIEW AND SELF-ASSESSMENT
Project Title
What are the positive economic, cultural and ethical
importance of globalisation on marketing, “ In the
case of Barclays Bank”
Important stages Aims
Objectives
Collection of Data
Data analysis & recommendations
Key factors you learned from
the project
Analytical skill, observations and findings
from the research project
What skills did you develop Observation and analytical skill developed
Discuss the project management
skill you developed
Planning, time management and analytical skill has
developed through project management
Project : Project is based on positive economic, cultural and ethical importance of
globalisation on marketing, “ In the case of Barclays Bank”
Did the project achieve its aim: Yes, the aim of projects has achieved by the researcher
while conducting the research.
Was the Team efficient: Yes, Team was efficient.
Did the project succeed: Yes, Project has succeed because aims and objectives has
been achieved by the researcher while conducting the research.
34
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