Unit 6 - Managing Food & Beverage Operations

Evaluation of how these marketing technologies enhances businesses' performance
The marketing technologies such as social media as well as websites are very much essential as this
enhances the business performance. Because social media is so much effective technologies as this permit
individual for sharing content in faster manner, effectually as well as within real time. Moreover, the
attractive and clear websites deliver the actual brand position within competitive marketplace.
Critical evaluation of impacts of marketing technologies on customer's buying behaviours
Customer's buying behaviour are modifying in rapid way due to enhancement into digital
technology. Consumers buying behaviours is determined by their atmosphere, encouragement and others.
Food & Beverage sectors usages social media to grab the attention, retention as well as developing relation
with their customers. The digital technology has impacts upon customers purchasing behaviours as it
renders them a visual image regarding products or services that they provide. In addition to this, because of
it they may able to customise their several rivals as by digital technology audiences obtain knowledge
regarding its quality, services and structure and many more. Also, whole these aids into decision-making.
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Comparison and contrast of various marketing technologies
Marketing technologies are also known as MarTech explains any systems as well
as techniques which assists marketer to involve effective way with potential as well as
existent consumers. Moreover, it may address various layers of marketing activity.
Various marketing technologies utilised for food and beverage business within hospitality
industry are compared below:
Bases Social media Websites
Meaning This is considered as application
which are designed to permit
individuals for sharing content in
faster manner, effectually as well
as within real time. It facilitates
various opportunities for F&B as it
renders simple way to reach
audiences. Also, it provides food &
beverage enterprise for marketing
their brands while having policy on
social media. In addition to this, it
also formed community among
audiences.
This is considered as an
effective marketing
technologies as this assists
respective industry to
efficaciously deliver the brand
positioning. This provides
flexibility to audiences in
across the world.
Example Such as STARBUCKS utilise it for
meeting its goals as well as
satisfying their customers.
Such as Rock Bottom
restaurant used this
technologies for attracting
individuals as well as
communicating their brand
positioning.
Managing food and Beverage Operations