Unit 6: Managing Food & Beverage Operations : Assignment

Unit 6: Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
Different types of businesses found within Food and Beverage industry...................................1
Different rating systems used nationally and internationally in Food & Beverage industry......1
Identifying the current as well as future trends effecting Food and beverage businesses..........2
ACTIVITY 2 ...................................................................................................................................4
Analysing the way customers decide on which food and beverage outlets they chose .............4
Identification of the different factors influencing customers decision related to selection of F
&B outlets...................................................................................................................................4
Exploring the various strategies adopted by F& B outlets for attracting customers...................5
Analysing the way F&B outlets built loyal customer base ........................................................6
Evaluating effectiveness of strategies utilised by F&B for attracting as well as building loyal
customer base .............................................................................................................................6
Evaluation of influence of digital technology on consumer buying behaviour .........................6
ACTIVITY 3....................................................................................................................................7
Comparing and contrasting the different operational and marketing technology which is
utilised by the different types of F&B outlets. ...........................................................................7
Evaluating the ways digital technology is utilised for improving operational efficiency ..........7
ACTIVITY 4....................................................................................................................................8
1. Observation record of visits .................................................................................................8
2. Demonstrating professional Food and beverage service standards .......................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Managing food & beverage operations within hospitality industry is very essential, it
includes the multiple activities which engage workers right from purchasing raw material,
keeping inventory of material, preparing food and beverage, managing different catered events,
maintaining service quality consistently and most significantly analysing business. In order to
provide better services and quality food products to customers hospitality industry and
organization associated with them managing F&B operations effectively with the help of apply
different types of strategies(Chen and et.al., 2015). The present report is based on Heathrow
Airport restaurants and Lounges Ltd. It explains the different kinds of business within F&B
industry and various rating systems used internationally and nationally. This study justifies
specific trends both future and current that affecting F&B business, factors effect customer’s
decision in selecting F&B outlet, influence of digital technologies on clients purchasing
behaviour. Furthermore, it clarifies different marketing and operational technologies available
and used for several types of F&B businesses and explain professional food and beverage service
standards, consider in real working environment.
Activity 1
Different types of businesses found within Food and Beverage industry
F&B industry is divided into two main segments like distribution and production of
edible products.
With food & beverage industry there are various kinds of business which has been
considered such as catering, cafeterias, airline dining, lounges, resort, restaurants and snack bars
(Nayak and Waterson, 2017). Restaurants is considered as one of the business within F&B
industry that serves and prepares foods to customers in return for paid, and cash before meal,
with a walking tab or after meal. Foods is generally served and eaten on restaurants, however
many restaurants present food delivery options for customers . On the other side airline lounge
and dining services is also considered as one of the business within F&B industry.
Heathrow Airport is operated and owned by BAA limited which operates and owns six
other UK airports, they provide lounges and restaurants services to its consumers. Heathrow
Airport restaurants and lounges Ltd, offer the best quality food services and products to people .
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Different rating systems used nationally and internationally in Food & Beverage industry
Food & Beverage industry uses five-star rating system at national level, One star is
lowest rating and five stars is highest score, with the help of this rating system industry will be
able to determine consumer experience while visiting in restaurants, cafes and bars (Dunford and
et.al., 2014). Knowing the worst and best star rating is much more helpful and beneficial for
industry. Five-star rating system assure company about their consumer behaviour towards them.
On the other hand, F&B industry used rating system internationally based on rating
standards. Rating is defined by respective Food & Beverage industry associated using five-star
rating system. For example, via online applications customer can rate hotels, cafe and restaurants
services and products quality. Seven star rating system uses by F&B sector at international
level which is highly beneficial for their business and make positive effect on its productivity
and profitability, in UK, F&B industry uses one star to five star rating system mostly.
Identifying the current as well as future trends effecting Food and beverage businesses
Emergence of new trends has bought significant transformation in the way different
business operations are being performed by the different firm in food and beverage industry. It
has been analysed through market research that because of economic crisis in the nation ,
customers are trying to save money which has led to the decrease in the sale of companies
operating business in food and beverage industry. Customers are making basically a purchase of
generic foods, it is the factors which has adversely effected the profitability of organisation
operating business in food and beverage sector.
In addition to this, increase in awareness about the health issue has significant effect on
the food and beverage businesses. Now, there has been increase in the demand of healthy food
items among customers. People prefer to buy as well as consumer food containing high
nutritional value.
Increase in cost of production is highly effecting the food and beverage sector. Inflation
in the prices of raw material has forced firms in food and beverage industry to increase the
prices of their products. It is the trend which has also effected the consumers buying decision.
But now, it has been analysed that there has been decrease in cost of commodity in last few years
which has enable firms in food and beverage industry to decrease the price of goods.
Change in perception of the customers about the quality of food delivered by the firms in
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