Innovation and Commercialisation in Leeds Brewery

Innovation and
Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1 ..............................................................................................................................................1
P1 State innovation and find out its value to Leeds Brewery in relation with invention............1
P2 Explain how organisational vision, leadership, culture and teamwork can shape innovation
and commercialisation................................................................................................................4
Organisational vision..................................................................................................................4
Task 2...............................................................................................................................................6
P3 Explain the 4Ps of innovation and explain the use of the innovation funnel to examine and
shape innovative ideas. ...............................................................................................................6
P4 Explain developments in frugal innovation and provide examples of how it is used in an
organisational context.................................................................................................................9
Task 3.............................................................................................................................................10
P5 Explain the importance of the commercial funnel and the application of New Product
Development (NPD) processing for commercialisation of innovation. ...................................10
P6 create an Innovation Business Case for Leeds Brewery, consider structure to approach
funding......................................................................................................................................15
Task 4 .........................................................................................................................18
P7 Measure the various instrument that Leeds Brewery can use to create, hold and protect
knowledge and intellectual property.........................................................................................18
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
In the present market scenario, there is a over throat cut competition in the market and
every organisation are trying to put competitor under their neck. To face market competition,
organisations must focus on innovation. Innovation in a business is considered to be as the main
engine for economic growth. Innovation is considered to be a process of matching the
expectations of the client through a change in business process, thus innovation is considered to
be a process of change. Commercialisation in a business is a practice for maximisation of Return
on Investment (Awni and et. al., 2019). This paper highlights the innovation and
commercialisation via undertaking Leeds Brewery, a known name in the British Brewery market.
The report is based on two-segment, first part outlines the innovation and its importance in Leeds
Brewery and concept of frugal innovation approach. The second part revolves around the nature
of innovation in implication to commercialisation and new product development funnel. The main
aim of this report is throwing light on the cutting edge knowledge of how an organisation can
drive innovation while remaining commercially driven.
Task 1
P1 State innovation and find out its value to Leeds Brewery in relation with invention
Innovation
Innovation is a need for the present market. Innovation is dramatically linked with
creativity; thus, innovation and creativity process are interlinked. There is a need for creativity in
finding a solution regarding the innovation process. Thus, creativity feeds innovation process.
Innovation is a novelty and change for solving a technical problem or to improve the productivity
of the firm. It has been found that innovation is both process and outcomes of the innovation
approach (Altaf, Hassan and Batool, 2019). Innovation activities are the valuable result of the
research & Development department efforts.
Invention
There is a fine line between innovation and invention, the only difference between the two
is nature of their potential results. Invention is the result of new action and outcome by the
process of actualising a new idea or thought. Invention is all about the occurrence of a concept
that has never been done before. The invented product can be patent, thus it provides security to
an inventor for intellectual rights.

Importance and value of innovation for Leeds Brewery
Leeds Brewery is an independent brewed company in UK who is selling both cask-
conditioned and bottled. In its recent business operations, Leeds Brewery has witnessed that
consumer lifestyle choices continue to drive innovation in the global beverage alcohol industry.
They have implemented thoughtful innovation in their strategic planning for being ahead in the
market competition (Li, 2019). Significances of innovation for Leeds Brewery in comparison to
invention are as follows: -
Importance Innovation Invention
Waste
minimisation
Innovation results from the
modification or change in the
existing product, thus innovation
add values to something that has
been already invented (Liu, and et.
Al., 2020). Most innovation process
in a brewing process is crafted for
efficiency and waste reduction.
When Leeds Brewery adopts an
innovative method in the production
of its beer, it supports them to cut
out unnecessary waste by redefining
beer recipes.
Furthermore, as per the concept of
invention, it helps in creation of new
things by using scientific knowledge
and research work. Leeds Brewery can
invent a technology that helps them to
minimise the waste of water in process
of preparation of beers. However, water
is crucial and valuable resource on the
earth, and minimising waste of water
enables Leeds Brewery to promote
CSR and business sustainability.
Abreast with
Brewing
technology
It has been evaluated that the nature
of beer production itself promotes
technological innovation.
Advancement in technology brings
many changes in the manufacturing
process to deliver quality of a
product. Technological product
innovation is helping Leeds Brewery
Technology empowers Leeds Brewery
to grow faster and provide customer a
an impressive service. Invention in
technology not only helps Leeds
Brewery to use most exciting
technology in beer production, but it
allows them to use the technology
which enables them to take competitive

to improve its performance and
redefine the product to deliver a
commercially successful product.
advantageous sword in their hand.
Need of modern
business
when people get bored with existing
things and they want something
new, this problem knock the door of
innovation, Hence, this problem
statement of consumer can be
opportunity for Leeds Brewery to
skim the market cream by
introducing a product that is unique,
attractive and exciting
Innovation is an outcome of invention,
when there is a need for improvement,
Leeds Brewery have R&D department
who are responsible to develop
scientific approach to fill the gap in the
process of innovation.
PESTEL analysis of Leeds Brewery
Political In UK approx, 15% people due to drinking beer that has more yeast and
bacteria, therefore many business shut and other are ban and tight guidelines
implementation for distributing beer. Therefore, to sidestep ban or disrupt of
business operations, Leeds Brewery should focus on the innovation practice
to gain support of the political party and remain sustainable.
Economy Globalisation and shared economy has deliverer enormous opportunities to
many organisation, so in order to stake the globalisation opportunities Leeds
Brewery to adopt innovation practices because many existing organisation
are stronger and has wider scope in compare to the it.
Social People are getting more health conscious and there lifestyle is changing as
many beer-addict wants to have some new lovely taste. Therefore to meet
society need and requirement innovation of the product and service is more
crucial because innovation meet the current society need and made product
more healthier and good (Hohenberg and Homburg, C., 2019).
Technology Technology revolution and market competition has turn the modern business
era into a contemporary market where it become hard for many marketer to
dependent on the traditional or outdated technology. It has been evaluated

that the nature of beer production itself promotes technological innovation.
Hence, Innovation is necessary in this technology revolution era.
Environmental Government and public argues many company to look after the
environmental concern as environmental condition are getting worse day by
day, therefore, to put best use of available scare and natural resources,
Innovation is practice best to advice sustainability in their business and
performance.
Legal There are certain laws enforced in brewery industry which act as the business
guidelines. However, certain earlier process of manufacturing are prohibited
or banned because these are hazardous not only for the drinker but also for
the worker too. This is because many machineries are old and they would not
give proper quality or it will be danger for worker to use outdated
technology. Hence, to avoid any lawful suit, Leeds Brewery need to
introduce innovation in its manufacturing and beer recipe.
P2 Explain how organisational vision, leadership, culture and teamwork can shape innovation and
commercialisation.
Crafting and generation of a new idea are the main purposes of innovation, innovation is a
business change model for improving operational productivity. The ultimate goal of innovation is
to draft commercialisation in the product and services. Commercialisation is a process of
introducing a new product and production method into commerce that is making it available into
the market (Cui, and et. al., 2020). It has been found that it is not that much easy to
commercialise a product in the market, a business has observed various factors that affect the
process of innovation and commercialisation. These factors are explained below:
Organisational vision
The company has their vision to provide its beer to all form of consumer no matter
whether they are classic session beer addict or premium kegged lager. Organizational vision is an
accumulation of organization's values. It establishes an outline for operational courses of action
and potential ways to subdue a threat. If organizational vision is clear then so will be the courses