Innovation and Commercialisation

Innovation and
Commercialisation

 Introduction
 Background of the Company
 Commercial Funnel
 New Product development
 Commercialization
 Business Case
 Different Intellectual property Tools
 Conclusion
 References
Table of Contents

Innovation is the practical implementation of an idea which can be
resulted in the introduction of products and services or improvement
in the existing goods which are offered by the organisation. It plays
a critical role in the growth of the business and helps them to
expand them at the global level.
Introduction

The Chosen organisation in this PPT report is Essence Drinks company
which was established by Akshay Kumar. Before two only he has
stated his company with the innovative drink known as Healthy
mango lassi. With this product the company has enhance their sale
and increase their distribution capacity. The report covers the
difference between innovation and invention. Importance of
innovation with respect to Essence Drinks and also focuses on vision,
leadership and cultural shape Innovation and commercialization.
Background of the company and
problems