Innovation and Commercialisation in F-drones

This report discusses the importance of innovation and commercialisation in F-drones, a company developing innovative technology-based drones for aerial deliveries. It compares F-drones with Nokia in terms of innovation and invention. It explores how teamwork, leadership, vision, and culture shape innovation and commercialisation. The report also explains the 4P's of innovation and the concept of frugal innovation. Additionally, it discusses the importance of the commercial funnel and the application of the new product development process in F-drones.

Unit 8 – Innovation and
Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1- difference between innovation and invention and importance for the company..................3
LO2..................................................................................................................................................4
P2-Ways teamwork, leadership, vision and culture give shapes to the commercialization and
innovation....................................................................................................................................4
LO2..................................................................................................................................................5
P3- 4P's of innovation and explanation of Funnel innovation.....................................................5
P4- Explanation in developments frugal innovation in organisational context..........................6
LO3..................................................................................................................................................7
P5- importance of commercial funnel and application of the new product development...........7
P6 Building the innovation business case and source of funding................................................9
LO4................................................................................................................................................11
P7- Tools to protect intellectual property..................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation within the business is the process in which companies come up with the new
additional ideas within the existing product. Organizations try to make their product and services
more value for the costumers, so they continuously bring some changes in their product by
collecting new ideas.
This report will cover the case study of F-drones who are developing the innovative
technology base drones aerial Deliveries to the ships and offshores platforms. They have
innovated their drones in a way in which drones designs can take the heavy payload and with
long range capabilities.
This report will compare two organization on the basis of innovation and inventions. It
will discuss how companies leadership, vision and culture and teamwork can shape innovation
and commercialization. This report will provide 4 p's of innovation and explain the fugal
innovation with the examples. It will also provide process of developing new product for the F
drones and company will developed new Drones.
LO1
P1- difference between innovation and invention and importance for the company
Innovation and invention are two different process that have mutual benefits to the
organization. Here are importance of the innovation and invention within F-drones and NOKIA.
Importance of innovation and invention in F-drones
Innovation and invention have huge advantages to the F-drones, and they can take
benefits of the both inventions and innovation. Company has innovated their technology which is
an invention because their technology to deliver things to the ships and offshore platform are
unique and having huge importance for the people (Adelowo, Akinwale and Olaopa., 2017). It is
helping them to take competitive advantages by selling the drones to the government, and they
take huge amount for selling their drones and still F-drones has not invented anything but if they
come up with the new Invention then they can cover the whole market and for the technology
transfer to the other companies they can make huge amount from them.
Importance of innovation and invention for the NOKIA
Innovation and invention make them NOKIA one of the most popular Key pad mobile in
the Indian market in past year and that was possible because they invent the new technology. The
first telephones call on the GSM G2 network was made by the Harri Holkeri who is an PM ODF

Finland, He used a prototype Nokia GSM phone to make the call. In 1992, the first GSM phone,
the Nokia 1011, was made commercially available. It was an innovation that make their mobiles
phones popular and company make huge profitability and over most of t shares within the
markets like India while company innovate the mobiles phones with the strong body which was
an innovation by the NOKIA and India market they were able to sell high quantify of the
mobiles peace, but they do not come up with the continues innovation and when they get offer to
collaborate with the Android then they go with the Windows which was a wrong decision by the
NOKIA of the lack of innovation in their mobiles phones.
Innovation Invention
 Innovation is the development process
and the application of the idea to
improve the ways things are done.
Companies improve their product ad
services by adding the new features are
non as the innovation (Ardito., 2018).
 Invention is about making anything
new which never made by anyone
before within the business. It could be
any technology for examples –
Invention of Build, TV etc. this all was
the invention when they firstly
introduce to the people.
 Companies add some new features that
make their product and services more
effective.
 Business that introduce something for
the first times and make their work
more effective
 Activities & applications spread across
the organization.
 Activities usually restricted to the
research and development centre
LO2
P2-Ways teamwork, leadership, vision and culture give shapes to the commercialization and
innovation.
Team work, culture, vision and leadership has huge contribution to shape innovation and
commercialization within the F-drones. Here are explanation of the of given terms-
Team work
Team work plays most important role in shaping the innovation and commercialization
for the F-drones because team always consist of the various team members with different skills

and talent. Together they give ideas that can shape the innovation within the company and the
idea that makes the task easier and other team members can develop new skills in themselves.
Team working always enable the flow of communication within the organization and
communication is the best source of the innovation and invention for the F-drones, and they can
improve their drones and take competitive advantages within the market where they are
operating their business (Clarke., 2019).
Leadership
It is necessary for the leaders of the F-drones compaopen sansregular;MS Gothicny have
a leadership qualities and skills so they can shape the innovation for the company. A skilful
leader take decision and provide creative idea to the company when their sales declines, and they
use leadership that also helps them to overcome from the issues.
Vision
Vision is always important for each and every company and it is necessary for the leaders
of the F-drones company to create vision for their employees, so they can understand that what
they need to achieve and employees communicate idea to the companies leaders about achieving
companies goals and objectives to fulfil their vision.
Culture
Culture has directly link-up with the innovation and commercialization because people
from the different culture have different ways of things and F-drones can use their knowledge
in innovating their product and success, so they can satisfy their customers and take competitive
advantages within the marker where they are operating their businesses and achieve success (de
Castro., 2020).
LO2
P3- 4P's of innovation and explanation of Funnel innovation
The 4P's of innovation is the process that helps to identify the areas where F-drones can
in innovate, and they can take competitive advantages within the market where they are
operating their business. This model can be used and it covered 4 p's product, process, Position
and Paradigm.
Product
Product innovation can help company to over some new feature by the F-drones to their
customers. They can offer the unique design that en able the speed of the Drone faster which will

be innovative for F-drones (Gabriel., 2019). Light wait berry can also be good option for the F-
drones and this will be innovative idea if the F-drones use this method. It will make their drone
more faster and flexible. This is how company can innovate their products.
Process
Process innovation can create better interaction for the F-drones, and they can take
competitive advantages within the market. They can make their manufacturing process easier by
taking the ideas from the employees. Employees can give better idea to make their process more
smother. Currently F-drones is providing services Deliveries to the ships and offshores
platforms which is an innovative process of delivering the goods in innovative way and it is
helping them to expand their business more.
Position
Position of the company can also be considers as the promotional activities and company
can promote their product and services in the unique ways. To promote their production and take
competitive advantages by making the new customers a who can take delivery from the F-
drones (Gross, and et.al., 2018). Company can use their drones to drops temples on the homes. It
will be a unique way to promote an d company can also increase their sales by promote their
product on the social media platforms thorough reels which is an new feature on the Instagram.
They can make the video of their drones delivering the products and it will be shared by the
people and company b can aware people about their new technology, and they can take
competitive advantages within the market and attract people to take Offshore deliveries from the
F-drones and company can take better position within the market.
Paradigm
Paradigm innovation, in particular, is the change in the underlying mental models which
frame what the organization does or alternatively how the company frames what it does.
Fugal innovation to shape innovative ideas
` The innovation funnel is a mechanism that means a continuous stream of innovative ideas
and prototypes can be screened for viability. Often also called a “funnel management process”,
it's a popular approach used by many companies to decide what ideas are realistic and which
aren't.

P4- Explanation in developments frugal innovation in organisational context
Fugal innovation or the frugal engineering reefer to reducing the complexity from the
product and services and make the product more cost effective. The Fugal innovation give shape
to the innovation because company can make their product re useful and sell their product in
lower prices that can helps to satisfy the needs white-out affecting the quality if the product and
services by the F-drones (Lehtimäki and et.al., 2019). Frugal Innovation is a concept that urges
businesses to respond to limitations in resources; whether financial, material or institutional, and
turn these constraints into innovative ideas and practical solutions.
The frugal innovation was firstly introduced in year 1950 and concept of the frugal
innovation lies with the appropriate technology. Al through the profits may have been first
wrung from the underserved consumers in the year 1980 when the multinational companies like
Unilever Plc which is an supermarket chain selling the use sized toiler tries in the delivering
countries. The Frugal innovation today is not solely the domain of large, multinational
corporations: small, local firms have themselves chalked up a number of home-grown solutions.
Frugal Innovation mostly can be seen on the mobile phones who provide various features in the
lower prices and companies like Apple use the Frugal Innovation effectually to provide quality
product. In the year 2012 the financial times newspaper called this concept uniqueness and
increasingly fashionable. The some of the US universities have programed that develop frugal
solutions success and the effort include the frugal innovation lab at the Santa Clara University
and a two quarter project course at the Stanford University.
Frugal innovation can be used by the F-drones to make their product more innovative,
and they can do it by removing the unwanted things from their drones. The body parts that doe
not make any sense can be removed by the F-drones, so they will able to make their drones more
light so it will able ti fly more faster (Naughton and Foss., 2019). They can also add some
improve their quality by the adding some material that are strong but their wait is light so
without compromising the prices of the product company will able to make better drones and
provide fast services to their customers, and they can reduce the delivery time of the product.
Drones of the F-drones are also used for the reparsing of the Aircraft that makes easy for the
airlines to repair their aircraft. Here also they can remove some useful things so F-drones will
bale to repair aircraft faster and with the quality.

LO3
P5- importance of commercial funnel and application of the new product development
Commercial funnel is also known as the sales funnel and marketing tool that is used by
the marketing team of the company. It helps to map the journey of the customer and their needs
that are observed by the marketing of the company and according to the overprocess the develop
the product and services, so they can satisfy the needs and demand f the customers. F-drones
also use the commercial funnel to identify the needs and types of services they can develop by
using the drones that can be innovated and technology can be used to make their work m,ore
effective and thins kind of product can be used by the company to make the drones do the things
that can be impossible for the humans and it can also be used as the spy camera drones etc.
New product development process
Product development process provides the steps that can be used by the companies to
develop the new product and services to launch properly within the market. F-drones is
launching the new services for their customers and that will be delivering the commodity product
in the cities (Nepelski, and Piroli., 2018). Their drop will reach to the home of the people and
delver the basic things like vegetable, food etc. F-drones will use the NDP process to develop
new services to satisfy the needs and demand of the local people and make easy for the people.
Idea generation
Idea generation is the first stage where company research about the new product and
services and F-drones is already delivering the things, so they ready have idea that what services
they will provide.
Idea screening
Idea screening is the process in which leader sand mangers of the company select the best
idea from the many and identify that which idea can be the best to provide profitability to the F-
drones.
Concept developing and testing
In this stage F-drones leaders and managers will make the vision and identify that the
idea thy have selected have the potential for the company to achieve success within the business
or not.
Concept development

Here F-drones superiors will create a concept about the new product that what will be
the size and F-drones is looking for the new devilry services in the local cities then they have to
think about how much area a single drone will cover and how the other barriers will be removed.
Concept testing
In things stage companies manager will sate the new product in a particular area they
will try their services in the small area and try to deliver the product and services within the
small are of the city.
Marketing strategy
After the testing of the new services by the F-drones company next step will be to
develop the marketing of the new delivery services. Company will use the social media to
provide information to the people within the target area and make them aware about the new
services of the F-drones.
Business analysis
In this stage company try to identify how much money will be spent on the development
of the new services, where company will provide their services etc.
product development
This is the stage where F-drones will actually start developing the new services and start
their working in the area where they will provide their services like offices, Drone controller etc
(Odame and Alemu., 2018).
Test marketing
In this stage company will do the test marketing to identify how many people will context
them to take this kind of services and it will also aware people about the new services by the F-
drones.
Communication
`This is the last stage where company will launch their product within the market and do
advertisement and other things and review that how many people are taking services from them
within the city and satisfy their needs.
P6 Building the innovation business case and source of funding
Aim
To expand new Done technology in the city locations of the London and deliver basic
things to the customers thorough drones.

Objectives
 To expand businesses within the UK till the end of 2021
 To aware people about new drone technology that can help them to deliver basic products
a their homes.
Mission
To deliver technology based services to all over the world and help people to make their
life easy.
Vision
To be number one transition drone to enable aerial deliveries to ships and offshore
platforms
Marketing audit
SWOT
Strength
 F-drones are developing the innovative technology base drones aerial Deliveries to the
ships and offshores platforms and making easy for the people which are not possible for
the ordinary humans.
Weakness
 Limited reach and capacity to lift things, F-drones cannot fly their drone for the long
distance.
Opportunities
 Expanding their business to the cities and local aria can create good opportunities for the
F-drones.
Weakness
 F-drones is facing huge competition from the other drone companies who are improving
their drones more to take competitive advantages.
Overview
F-drones is coming up with the new drone related services, before they were providing
the delivery of the product for the ships, repairing the Aircraft but now they are thinking to
expand their business, so they are adding the new services within the local cities of the London
UK. They will deliver the basic products like food, available and other things to the customers by

using the drones. It will be innovative idea for the customers because it is unique and make easy
for the people to get their things on their drones.
Promotion
To aware people about the new services company will use social media platform like
Facebook and Instagram. Both the platforms are effective so company will bale to ware people
about their services.
Source of funding
To make this new idea possible for the F-drones company will require fund sources so
company can covered vision of new business into the reality. There are various sources that can
be sued by the F-drones company to start their new services like Bank loan, funds from friends
and family, investors etc (Razak, and Murray., 2017). To start business F-drones collect funds
from their investors because they are already operating their business on the high level, and they
are having investors who will be ready to spend money on their new idea, and they have already
spend huge among on the big project, so they can easily start their new services as will and to
helps local people.
LO4
P7- Tools to protect intellectual property
There are various tools that helps to protect knowledge and retail the intellectual
property. intellectual property can use Patents, copyrights, trademarks etc. to save their new
technology within the drone that helps them to repair Aircraft their range is longer than the other
usual drones. Here are the tools that F-drones company can use -
Copyrights
Copyright help to project the tangibles and intangible creative work woks of the business
and copyrights can be register by the business if it is creative and for the first time. Company
cannot register if someone else coved it before (Seclen, and Barrutia., 2018). F-drones can use
this tools to protect their new technology drones so the other drone companies will not able to
copy their product or their technology.
Trademarks
Trademarks are the business logs, designs etc that helps to recognize the brand. F-drones
already have the Trade mark, so they put logo on their drones so people can notice the brand and
connect with them they also want their services. Registers logo cannot be used by the companies.

Patent
If someone is creative something unique which was never made by anyone, it can cover
the machines equipment etc. for the new technology F-drones can also take the patent so their
name will be register.
CONCLUSION
As per the report has been coved case study of F-Drones company who are making Drone
that are delivering the heavy material on the ships and offshore platforms and also used to fix the
wings of the aircraft. It has been compare two organization on the basis of innovation and
inventions. This report will discuss how companies leadership, vision and culture and teamwork
can shape innovation and commercialization. It also has been provided 4 p's of innovation and
explain the fugal innovation with the examples. This report has been provided process of
developing new product for the F drones and company will developed new Drones.

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