This presentation explores the importance of innovation and commercialization in business. It covers topics such as the new product development process, innovation business case, and intellectual property techniques. Discover how innovation can differentiate a company and attract customers.

The document title 'Innovation and Commercialization' deals with the concepts of commercialization and innovation. The document describes the process of commercialization and how it can be

Innovation and Commercialization - Desklib

Innovation and Commercialization

This presentation discusses the process of converting ideas and inventions into services and products. It covers the importance of the commercial funnel, new product development, idea generation, screening, concept development and testing, marketing strategy, product development, test marketing, commercialization, and more.

Presentation

This presentation discusses the importance of commercial funnel, application of new product development, innovation business case, and source of funding in the context of innovation and commercialization. It also explores tools to protect intellectual property. References are provided for further reading.

Leadership Management

PowerPoint Presentation

This presentation discusses the importance of innovation and commercialisation in enhancing market operation and profitability. It covers the application of new product development and the use of different tools for intellectual property development. The presentation also includes a business case for innovation and concludes with the significance of product differentiation and patent protection.

Innovation and Commercialisation

This presentation discusses the importance of commercial funnel and new product development for commercialization of innovation in Essence Drinks. It also explores ways to access funding and evaluates different tools for IP and knowledge protection. The presentation critically evaluates the nature of innovation along with the context that facilitates development with evidence-based judgments.

Business Development

Marketing