Innovation and Commercialisation

Innovation and
Commercialisation

 Introduction
 Background of the Company
 Commercial Funnel
 New Product development
 Commercialization
 Business Case
 Different Intellectual property Tools
 Conclusion
 References
Table of Contents

Innovation is the process where the entrepreneurs use to
innovate their Idea into physical finished goods and services. It
resulted in the introduction of products and services for
improvement in the existing goods which are already offered by
the company. It plays a critical role with respect to the growth
of the organisation and also helps them to expand. their
businesses at the global level. In this cut throat competition
every company is required to develop innovative ideas into
their products and services which helps them to attract their
targeted customers in the interference manner
Introduction

The Chosen organisation in this PPT report is Essence Drinks
company which was established by Akshay Kumar. Before this only
he has started his company with the innovative drink Idea known as
healthy mango lassi. When he launched his product in the
competitive market the company has and hence increased their sales
and increased the distribution capacity. This resulted in the huge
amount of profits to the organisation.
Background of the company and
problems