Innovation and Commercialisation
VerifiedAdded on 2022/12/01
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Presentation
AI Summary
This presentation explores the process of innovation and commercialisation in the context of the Essence Drinks company. It discusses the importance of new product development, the commercial funnel, and different intellectual property tools. The presentation highlights the role of innovation in the success of an organization and the competitive advantage it can bring. No specific course code, course name, or college/university mentioned.
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