Innovation and Commercialization

Innovation and Commercialization
(PART B)

Index
 Introduction
 Company Overview And Problems
 Overview Of Industry Competition.
 Conclusion

Introduction
Innovation is a method of involving new ideas and technique to invent new
product which is yet not developed. In other way, it can be explained as a
process in which multiple activity are discovered by the help of new technology.
On other hand commercialisation can be defined as introducing new product
and service with more feature to encounter the competition present in business
environment. It comes with various features such as sales, production,
distribution and promotional tools which are important part before launching
new product in market.

Company overview and problem
Present report covers, Essence drink scenario within UK. Organisation is offering
flavoured mango lassi. Organisation initiate there business operations three years ago
while achieving high growth prospective within UK marketplace. Within their starting
stage organisation launched mango lassi have observed increase in sales because of
their distribution and innovation channel. Nowadays, organisation have seen issues in
their sales of lassi due to cut throat competition. As to tackle this problem
organisation is launching flavoured lassi within UK marketplace.