Innovation and Commercialisation in Heinz Company

This document discusses the importance of innovation and commercialisation in Heinz Company. It explains the difference between innovation and invention and highlights the significance of innovation in beating rival firms, boosting brand image, fulfilling customer demands, and maximizing profits. The document also explores the 4 Ps of innovation and the use of the innovation funnel to shape innovative ideas. Additionally, it discusses the organizational vision, culture, leadership, and teamwork that shape innovation and commercialisation in Heinz Company. The sources of innovation and the types of innovation are also discussed, along with their advantages and disadvantages.