Unit: 8 Innovation and Commercialisation Table of Contents

Unit: 8
Innovation and Commercialisation
Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
P1: Discuss innovation and ascertain its importance to company in comparison with
invention......................................................................................................................................2
P2: Organisational vision, leadership, culture and teamwork supports innovation. ..................4
TASK 2............................................................................................................................................5
P3. The concept of 4Ps of innovation........................................................................................5
P4: Evolution in frugal innovation..............................................................................................7
TASK 3............................................................................................................................................8
P5: Importance of commercial funnel and New Product Development....................................8
P6: Innovation Business Case...................................................................................................10
TASK 4..........................................................................................................................................11
P7: Different tools for developing, retaining and protecting knowledge and intellectual
property.....................................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation refers to the process of bringing some effective changes in the existing
products so that the value of the products can be increased. As an organisation have to deal with
the several customers who has different demands and satisfaction so in this case the innovation
terms become more crucial for them. Other, Commercialisation considered a most effective
procedures of converting ideas or research into products and production methods or systems.
This assignment will help to evaluate the process of innovation, invention and commercialisation
of the products in context of Chilly's which is formed by James Butterfield and Tim Bouscarle in
2010. The main aim of this organisation is to reduce the use of plastic bottles. For this, they are
giving their focus on innovating a new product that is Silicon bottles which will automatically
purifies the water. This file will cover about 4Ps of innovation, innovation funnel and
commercialisation of commodities. Along with this, this study also give their emphasis on
describing the commercial funnel and business which give their huge contribution in achieving
the goals.
TASK 1
P1: Discuss innovation and ascertain its importance to company in comparison with invention.
Invention: It is depicted as an effective approach of bringing a new method or idea of a
distinct product in the market(Invention, 2019). On the other hand, it related to develop a new
product in the economy which has never ever introduce into the marketplace. At present, Chilly's
is focussing on inventing new products in the marketplace which will help them to reduce the
usage of plastic by providing their customer cold water on their way without using the plastic
bottles. This invention will help them in attaining higher growth and success in the
marketplace(Aarikka-Stenroos and et. al., 2014).
For example, if Chilly's will come up with a new creative idea of a bottle which will purifies the
water automatically then they will be able to reduce use of plastic from the economy which will
help them to enhance the economy growth as well as their business profitability as they will be
able to create positive brand image of their organisation.
Innovation: It is related to develop a new idea or method for bringing some effective
changes in the existing products of company. This will enable an organisation to operate their
activities as per the current market which helps them to provide great satisfaction to the

customers and earn higher profitability (What is Innovation, 2019). The various factors are
available which insist to regulate innovation process in context of Chilly's are courage, thinking,
intellectually and differentiating which inspire them to bring new innovation in their
business(Ameka, 2013).
Example: Chilly's is introducing a new innovation in their bottles by which the bottle can
be folded in any shape and can use in various purposes. At the time of their travelling they can
use this bottle also keeping in their mobile phone in it. This will help them in attaining the
attention and interest of several customers in their new innovation which will provide them
higher profitability and succession in their business.
Importance of innovation to Chilly's:
The company can increase their sales and profit margin if they focus more on needs and
demands of customers by bringing new commodity in open marketplace. However, importance
of innovation is remarkable in Chilly's as Innovation would also help business of Chilly's to
understand market scenario by determining level of competition from rivals and also provides
them the opportunity to grow their business. Innovation would also help a business of Chilly's to
create an attractive marketing plan to sustain their business(Bogers and West, 2012).
Difference between Innovation and Invention :
Basis Invention Innovation
Occurs Invention is defined as
occurrence of idea or thought
which has never been made
earlier.
A modified or different version
of same product is innovation.
.
What it is ? Invention is a concept
concerned with making of
new product which have never
been made before.
Innovation is concerned with
addition of value to products
which already exist in the
market.
Concerned with The process of invention is
concerned with single product
or procedure.
It is a combination of
different procedure and
commodities.
Skills required For inventing something new a It requires marketing, technical

person must have scientific
skills.
and strategic skills.
Example As in the present scenario,
Chilly's is giving their focus
on innovating a feature in their
bottles in which water
automatically will purify.
For instance, Chilly's is
inventing a new Silicon bottles
in the marketplace so that
usage of plastic bottles can be
reduced and people health can
be maintained.
Definition of commercialisation:
Commercialisation is related to an efficacious process of introducing new products or
production methods or systems in the marketplace. The concept of commercialisation comprises
three utmost stages first is funnel which depicts that before inventing a product or service an
organisation must consider various ideas(Commercialization, 2019). Second, define that each
level of production have their own significance on which management must give their huge
emphasis. In the last, the management needs to give their focus on stakeholder also so that they
can formulate best decision for successfully adopting the innovation or invention in their
organisation(Brunswicker and Van de Vrande, 2014).
As the main motive or vision of Chilly's is to reduce the usage of plastic from the
economy so that the healthy environment can be created along with the higher brand image of
organisation can be raised. The accomplishment of this vision is depending on the innovation
and commercialisation as by bringing the innovation in their bottles like by manufacturing the
Silicon bottles they will be able to inspire the customers to use it instead of plastic bottles. This
bottle has the power of remain the water cold and purifies during their travelling so that they
does not have to face inconvenience during their travelling.
P2: Organisational vision, leadership, culture and teamwork supports innovation.
Innovation is a prime component of enterprise as this gives diversified ideas for
executing an administration operation with an appropriate manner. The concept of innovation
and invention is essential part of firm as these would support them in commercialisation of
product in open market. Both concepts go hand in hand in an organization For driving

innovation concept in a administration , enterprise has to focused on various components such as
concepts of team work, leadership, vision and organisational culture. These components serves
an association with broader concept of running a business so that goal and objectives of firms
can be attained in most systematic manner(Gobble, 2013).
Organisational culture : It is an important factor within the organisation as it is related
to beliefs, value and behaviour of the business among the employees as well as customers. If the
main motive of organisation is to attain leading position then it is must for them to adopt an
effective culture in their organisation. Good culture can seen by morale, motivation, satisfaction,
trust, responsibilities and flexibility within the organisation. This factor assist organization to
come up with innovative idea as diversified employees are working under one roof. This is
important factor which helps the Chilly's in achieving the targeted standards and goals.
Organisational culture plays a vital role as it consists of the policies, rules and regulation and
unique social psychological environment of an organization. By involving staff members in
decision making process new idea is emerged which can be turned into betterment of the
business in the global market. The culture of the company should be changes according to the
market environment so that new idea can be emerged, and competitive advantages can be gained
against competitors(Hausman and Johnston, 2014).
Vision: Vision is termed to be a core for business association as every business operate
their operation for attaining some specified vision and mission. The framed vision statement
push employees to come up with creative thinking in order to raise goodwill in the eyes of the
customers. The main vision of Chilly's is to enhance the innovation in their products. In this
regard, they are giving their focus on innovating a new feature in their Silicon bottles in which
water will automatically purifies. Due to this, it is essential for them to find out all the
opportunities and competition in the market so that they can operate all their operations
accordingly and can effectively shape innovation and commercialisation. Companies vision
motivates staff members directly or indirectly to perform effectively and efficiently in the cut-
throat competitive world.
Teamwork: It refers to the collaborative efforts of a group members which they are
making to accomplish a task in a significant manner. An effective team can be seen by its
qualities like organised, coordinate, focus on goals, good leadership, committed etc. Top level
management of Chilly's must focus on development of team spirit in an organisation so that

employees can coordinate to each other regarding their work and work with their full efforts
towards attainment of set goals. This will help them in achieving their desired outcomes from
innovation. Also, it will help Chilly's in coming up with some effective innovation in their
existing products by working together in a specify structure.
Leadership: The concept of leadership is one which deals with in influencing person to
work towards achievement of organisation goal. A leader must possess requires skills such as
vision, delegation, positivity and many other. This is more concerned with motivation to
personnel. As per the present scenario Chill's has adopted autocratic leadership in which they are
not involve workers in decision-making. Top level manager of Chilly's must ensure that they
have adopted effective styles like Steve jobs and democratic as this has great benefit because it
helps them in motivating and encouraging employees in participating in decision making process
of bringing innovation and also it helps Chilly's in inspiring them to bring some innovative ideas
so that the products can be launched in an effective way (Hossain and Kauranen, 2016).
These components are a core which needs to be monitor from time to time so that it does
not cause a problem to business while operating task of enhancing the usage of Silicon bottles
instead of Plastic bottles.
Organisation innovation in context of organisation
Innovation leads organisation to perform their work in effective manner by considering
various tools and techniques in context of Chilly's. It is mandatory to manage different task to
enhance their work by considering their goals in effective manner. Example- there are various
task must be manage to enhance the work performance of organisation and to achieve
organisational goals and objectives in proper manner. It is also used by management to perform
their work as per consideration and task to monitor goals of organisation. Like organisation and
its work performance must consider to its innovation and teamwork to complete work
effectively. Another example- with innovation it is easy for management to add more value in
the organisation.
TASK 2
P3. The concept of 4Ps of innovation.
There is no rigid sort for innovation it can occur in diverse manner that would assist
business to reach at growth level. Every business seeks to have a valuable position in market for
which they keep on making new range of goods and services which can satisfy customer’s

request and expectations on time(4 P's of Innovation, 2003). Innovation has several types such as
incremental, architectural, disruptive and radical. Out of which two are explained here as
incremental innovation refers to the bring some new innovation in existing products by using
innovative methods and technologies. Other, disruptive depicts to the implementation of new
techniques and process in creating new products. For example, Chilly's is concerning for
developing new Silicon bottles in the marketplace. For handling this problem, company like
Chilly's must focus on installation of different form of innovation which are as mention
beneath :
Product : This phase is well-defined phase which tells how an organization innovate it's
products. Association like Chilly's must focus on this factor as this will allow them in identifying
in advance about altering perceptions and preference of customers' so that business can launch
their products accordingly(Jamil, Ismail and Mahmood, 2015).
Process : This concept enables by providing information regarding procedure that has
been followed to manufacture products required by customers. Chilly's must assure that channels
and process which they are using is simple and products are produced with best quality and
standard so that customers’ needs can be satisfied with supply of creative products .
Paradigm : This stage is mainly concerned with improving of overall business
performance with proper and constant sustainability in industry. Top level management manager
of Chilly's must give emphasis on regular modification in products and services according to
prevailing market situation so that business can easily maintain their survival.
Position : This factor is concerned with positioning of products in industry. The
business of Chilly's must ensure that they are selling their new Silicon bottles in target market
where customers are more and more keen to take advantage of their new invention.
Innovation funnel and its usage :
Innovation funnel is one that provides broader idea about step which occurs while
developing an product(Innovation Funnel, 2019). This helps business to develop their strategies
to launch new products in industry as this is concerned with improvement of entire product. This
funnel is referred to as the three stage process where collection of information is done and from
all options which have been collected best one is selected for improvement of product.
Company like Chilly's must use this innovation funnel in their business as this would support

them in an improvement of all schemes which are required for enhancement of new products.
This comprises various steps which are as follow:
Mouth of the funnel- This is the foremost component of this model which stated that
before introducing a new service in the marketplace an organisation must give their emphasis on
conducting an effective research so that they can find competitors and their strategies. It is same
with the Chilly's as it will help them in operating all the functions or activities appropriately.
Narrowing the funnel- It is the second stage in which the manager of an organisation
implement their planned strategies or plans related to innovate a new product and services. For
example, as the Chilly's is plan to introduce a new service in this case this will help them to
operate all their product development procedures effectively.
Narrow part of the funnel- At this level, manager of Chilly's will formulate decisions
related to the introduce new service in the marketplace in order to meet up the customers’
requirements and needs and able to implement necessary changes. For example, in this stage
customers will well-introduced with the new service of company and able to take advantage of it
so that they can give the feedbacks and reviews related to the new service.

Stages of innovation funnel:
 Idea generation: It is the first step which define the activities of R&D department that is
related to make ideas to innovate a new product by evaluating the opportunities and
threats of the present market environment. This is also helpful for Chilly's as they can
identify the problem and its solutions (The Five Stages of Successful Innovation, 2019).
 Concept investigation: Herein, manager of Chilly's will screen the ideas as per the
customers and resources which have formulated in first stage so that they can find the
best ideas for successfully launch their new product in marketplace.
 Feasibility study : In this stage, profitability and economic and technical feasibility will
be ascertained by Chilly's. Here they also identify risk and opportunities of each ideas in
order to select best one. Development stage : Herein, the formulated ideas and strategies will convert into
innovative products and bring it in the marketplace. For instance, Chilly's will finally
launch their products that is Silicon bottles in market in terms to gain profitability and
succession.
 Post release phase : This is the last stage, in which Chilly's will collect feedbacks and
reviews from their customers that how much their products are able to provide them
satisfaction. It helps them in making some required changes in their products so that
higher satisfaction can be provided to customers.
P4: Evolution in frugal innovation.
Frugal innovation is one of technique for lessening expense of items and services
during improvement. It diminishes expense and improves element which builds offers of items
and services given by organization. This kind of advancement is valuable for an individuals and
firms in decreasing expense of assembling, appropriate power usage, bringing down
administration and item cost and so forth. Chilly's can utilize cheap advances, for example, sites,
web based life for fulfilling requirements of their clients by giving them items at low costs.
There are diverse kind of principles which company needs to focus such as :
Find opportunity in adversity: This principle is the main and essential of all as this will
allow business of Chilly's to convert all their hurdles and threats into a valuable opportunity so
that firm gain a sustainability and profitability for longer period of time. This principle has been
developed for redesigning of issues(Paradkar, Knight and Hansen, 2015).

Do more with less: This principle limits business with limited use of resources which
are available to them. The statement itself states that use of available resources in most effective
or we can say proper utilisation of scare resources should be done by company like Chilly's so
that cost of adding new resources can be reduced.
Think and act flexibility : The organisation of Chilly's must ensure that they runs their
business with dynamic manner so that whenever, the requirement to modify process, products or
services is felt can be modified without occurrence of any error in between. The feature of
flexibility in business will provide business with certain amount beneficial opportunities.
Keep It simple: The business must focus on following simpler way to operate their
business operation. If business of Chilly's will use more complex and confused process, then
company may suffer from loss of labour and also reduced working capacity of employees as
employees may feel difficulty in working with so much of complexity.
Include the margin: This principle mainly focuses on building of relationship with their
employees and customers. Chily's will be benefited from this principle as they can monitoring
performance level by taking feedbacks from their potential customers regarding services of
products.
Follow your heart: In this principle more emphasis is given on achievement of goals
and objectives . This principle mainly relates to situation where business may look at both
aspects such as what if and what if not. This will give business of Chilly's a opportunity to
sustain for a long period of time.
All the above discussed principles will help Chilly's in maintaining sustainability for a
longer duration of time and render them various significance as it reduce the cost of the
commodities or eliminate errors or defects from the operations of the business. Along with this,
it assist in attaining business goals and targets by enhancing productivity and profitability.
TASK 3
P5: Importance of commercial funnel and New Product Development.
Every organisation is required to implement both these factors as these would help them
in achieving higher margin of profits and sales.
Commercial funnel is also known as Sales funnel that is linked to buying process when a
firm is motivating customers at the time of purchasing products. It has huge importance for the
business as it is wide term that is used by an organisation to identify and determine rate of failure

and success of stages in process of innovation funnel. This very important for an organisation as
it is basically used by retail or manufacturing department so that sales volume can be identified,
and customers can be retained towards business (What’s A Sales Funnel, And Why Is It
Important?, 2019). In the process of Commercial funnel individual customers are transformed to
group so that product can be marketed in industry easily. For example, by considering it in the
business Chilly's can increase the awareness among the consumers about new developments so
that they can attarct them which results higher sales and profitability of the business.
New product development process: The concept of new product development has been
introduced in open market in order to launch new products of better quality standards and
services. For bringing new product in cut throat competitive marketplace company must give
emphasis on several phases of new products development process which are mentioned below :
 Idea Generation : This step is foremost step that is to be considered by business of
Chilly's while launching their product that is Silicon bottle in competitive marketplace
market. In this idea regarding product requirement is taken with the help of current
market scenario and stakeholder. This phase is more about gathering of information from
various areas and sources. For example, here Chilly's will select most suitable idea
among all shortlisted ideas so that profitability of business can be enhanced and product
in market can be launched in successful manner.
 Concept development: this stage focuses more on installation of ideas which have been
selected in second phase of new product development. This is mainly concern with
concept development in regard to decision making process. For example, herein Chilly's
will make implement the idea of developing Silicon bottles.
 Development of strategy: Here, development of strategies are done for success of new
product in cut-throat competitive market place. Strategies are formulated with the
support of various employees, top management and higher level of authorities so that
launch of product in open market can be done in successful manner.
 Examine business condition : In this stage, advantages of items to an association is
being investigated by higher experts as far as their overall revenues and deals edge. Here,
senior expert additionally chooses how alluring item is to clients.
 Test advertising: This progression includes improvement of example item which is
being produced to test whether the item will work in commercial centre or not and what

all are the issues which is emerging. For example, this progression likewise includes
taking input from clients with respect to items so that Chilly's can take remedial measures
to dispense with errors.
 Commercialisation: This progression includes choice with respect to item to be
dispatch or not in open market after test advertising of item. In an event that the items
prevail in market, at that point organization here chooses to dispatch the item in
competitive marketplace in effective way.
P6: Innovation Business Case.
Innovation business case is one which is a blueprint for business which provide them
with detailed information about how to run the business so that accomplishment of goal can be
done in a most suitable manner. This is formulated by association in order to determine whether
newly developed product will be at level of success or not. Business of Chilly's must concentrate
on creation of innovation case for bringing the new product in industry which is Silicon bottle.
Below mentioned are some of the step which is to be considered in preparation of innovation
business case :
 Summary- This is brief exposure of business plan which clearly define about the business
activities, its target market and the actions which will undertake by Chilly's in order to
effectively introduce their new product. It will also explain financial plan of the company
which will help the investor in understanding the business conditions. Silicon bottle is
developed by organisation to provide better products and water bottles to consumers. On
the other side, with proper management it is easy to make better results by providing
unique value in organisational products that satisfy customer's demand in exact manner.
Price and strategy related with silicon bottles are also mention in this report.
 Background: The business organization of Chilly's is established by James Butterfield
and Tim Bouscarle. In London. As per the current scenario the annual turnover of this
firm is around £2 to £10 million and total number of employees are 10 to 15. Vision : To
cover a big market place by rendering several effective products and services in the
marketplace. Mission : The main mission of Chiily's is to improve the health of people
by providing the Silicon bottles so that the use of plastic bottles can be decreased.
 Need that the innovation will satisfy : By introducing new silicon bottles in market they
try to satisfy the needs of the people to stay healthy by consuming purifies water. Water

is an essential part that is satisfying need of the customer's in proper manner. It
determines that in all needs management must ensure long term results with their strategy
and its functions to make better results as well as to enhance their work performance by
considering their work and implementing innovation in all functions of organisation.
 Innovation in products- The Company Chill's is using innovation term in their business
to manufacture the product as per the current global market demand and expectations. In
this regard, development team must consider creative methods to successfully launch
their new Silicon bottles in the marketplace. With the better innovation it is analysed that
it is easy for organisation to enhance their work performance by generating new
techniques that leads management to perform their work effectively. Example- with the
silicon bottles it is easy for consumers to keep their water hot and cold for longer period.
 Opportunity in market : For their new Silicon bottles, huge opportunities are available
in the marketplace as in the present world most of the population are concerning for their
health. Developing countries provides too many opportunities for the business's by
enhancing the sale of products and services in proper manner. This refers that innovation
also helps organisation to market such as advertise and promote new products with in
proper manner.
 How will product meet that need: It will accomplish the needs of purifying water for
the people who are healthy conscious. Majority of the current individuals are more health
conscious and prefer only healthy items to consume this refers that with the implement of
innovation it is easy for Chilly's to sale their product effectively in market.
 Competitive edge : It will help Chilly's in gaining huge competitive advantage as Silicon
bottles with the feature of automatically purifier has never ever been launched by any
other rival. All of the current industries are performing their work at global level. This
determines it is mandatory for existing organisation to perform their operations by
generating more value in their products that leads organisation to gain long term
sustainability in market.
 Size and growth possibilities : With the help of new product sales is expected to
increase by 40% as it has huge growth possibilities due to the increment in health
conscious people. In order to increases the growth of organisation management is more

focused to accomplish their goals and objectives in proper manner. Due to which better
results will be gained such as increase in operations and functions of organisation.
 Target market : The target market for this product is those who are more concern for
their health and wants to stay fit. In the present scenario the motive of organisation is to
target all customer's because water bottles are required by all individuals. This also refers
that it is mandatory for management to provide their products at global level.
 Strategy : Chilly's will use the economy pricing strategy which will enables them to
offer their products at affordable prices which results strong base of customers. In the
context of Silicon bottle management also uses the price penetration strategy in order to
enter into market properly.
 Promotional strategy : Innovation will be advertised in the market by using social
media platform, print media and offering discount. With the promotion it is easy for
organisation to enhance their sale in appropriate manner with the tools such as social
media tools and innovative digital tools to approach large number of customer's.
 Financial plan: For collecting their funds company has various options like bank loan,
financial institutions, angle investors, peer to peer lending etc. which will help them in
raising funds for accomplishing specific project or task. In order to collect the funds they
will take help of bank loan as it will provide the loan amount at lower interest rate and
give them permission to repay the loan amount as per the agreed repayment schedule.
Other, they also can utilise the angle investor fro where they can take enormous capital to
operate their long term operations of the business. Angel investor are the major source for
organisation that leads management to promote their new products and services.
TASK 4
P7: Different tools for developing, retaining and protecting knowledge and intellectual property.
Intellectual property refers to the that tools which are undertaken by an organisation to
protect creations of intellect. It is considered as a legal right which have great importance for an
organisation as it helps them in protecting their rights of copying, manufacturing and using by
any other competitor. In regard to Chilly's, it is essential for them to have this legal right so that
they can prevent their methods, technologies and ideas from using it by any other contestant
(Tools for Protecting Your Intellectual Property, 2019). For this, Number of tools and techniques

are offered by the legal authorities to improve development, retaining and protecting knowledge
as well as intellectual property which are defining below:
Patent : Patent right refers to as providing right to a product which normally provides a
new technical solution to a problem. This helps in protection of intellectual property of business
by getting patent about making, designing selling etc. The major advantage of this is provide
right to the company to stop other to manufacture, copying, importing and selling same products.
This also give protections for the pre-determined time period which helps the organisation to
keep their competitors away. But it has some weakness also like application of patent might
disclose the technical data related to invention. To regulate this organisation have to pay a annual
fee otherwise it the right of patent will lapse.
Trademark : It is legal term which includes design , symbol, signs which differentiates
product of brand to another. These are the highly valuable assets for business that encourages
development of firm. Strength of this is, it provides great value to the brand and it give right to
the company to use a registered trademark symbol but for maintaining it an organisation have to
pay renew fees in every 10 years which is considered as their main weakness.
Copyrights : Organization adopts copyright as it protect the original work of authorship
including, musical, artistic work, literary and dramatic. This safeguards the rights and other
documents and are not misused in the global market. The main advantage of this it has longer
statutory life. Also, it protect an organisation work to be used and stolen by any other person but
it has disadvantage also like it only protect statement of idea not the whole idea and also it does
not provide always guarantee to ownership.
The Chilly's organisation must possess Patent as it will provide them high security to the
concept of invention in the marketplace so that they will be able to create their own identity and
earn higher profitability and big market share. Along with this, it will helps them in protecting
their rights, ideas and methods to use by any other organisations so that they can make
differentiate their products from their rivals and can get higher success and growth in the
marketplace.

CONCLUSION
From the preceding study it can be sum-up that generation of new ideas is much more
essential for business so that firm can attain a level of success in marketplace. It can also be
examining that the main purpose of business while establishing innovation and
commercialisation is to satisfy customers with creation of product which has unique features
and characteristics. Business plan is designed by the company so that effective strategies can be
designed to execute it appropriately. Frugal innovation is deeply studied so that business
operation can be carried out smoothly;y in the global market. Copy right, patent right etc. are
used by the owner so as to safeguard the recipes from competitors.

REFERENCES
Books & Journal
Online
Innovation Space 4P’s. 2018. [Online]. Available through:
<https://innovationmanagementsite.files.wordpress.com/2015/09/innovation4ps.jpg>.
Commercialization. 2019. [Online]. Available Through:
<https://www.investopedia.com/terms/c/commercialization.asp>.
What’s A Sales Funnel, And Why Is It Important?. 2019. [Online]. Available Through:
<https://www.helixhouse.com/whats-sales-funnel-important/>.

4 P's of Innovation. 2003. [Online]. Available Through:
<https://www.veza.biz/eng/4Pinnovation.html>.
Innovation Funnel. 2019. [Online]. Available Through:
<https://www.toolshero.com/innovation/innovation-funnel/>.