Innovation and Commercialisation in Big Belly: Case Study Analysis

Unit 8: Innovation and
Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................1
Section 1...........................................................................................................................................1
Examine the difference between invention and innovation, analyse sources of innovation as a
core process in a specific company ............................................................................................1
Different sources of innovation...................................................................................................2
Critically discuss link between innovativeness of a specific organisation and its leadership,
organisational culture and teamwork .........................................................................................2
Evaluate 4 Ps of innovation, appraise the value of the innovation funnel and frugal innovation
with reference to your case study................................................................................................3
Section 2...........................................................................................................................................5
Explain the importance of the commercial funnel and New Product Development process for
successful innovation..................................................................................................................5
Build an Innovation case utilising the commercial funnel..........................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation is termed as a comprehensive procedure that allows an entity to develop new
ideas, products, thoughts, services and imagination. Main aim behind this is to significantly
enhance competence and effectiveness of organisation operations. Innovation allows an
organisation to adopt new processes and technology and increase growth and profitability at
great extent (Yildiz, 2020). While on the other hand, commercialisation is defined as a process in
which services and products get effectively introduced in market segment.
Present report has been conduced on the case study analysis of Big Belly, organisation is
operating their business services by recycling waste and offering eco - friendly products to
customers. For this company undertakes advantage of smart technological process. In this report
formative discussion has been made on the concept of innovation and invention. In addition to
this various sources and 4P's of innovation is also being discussed in this report. Along with this,
application of NPD and tools to protect intellectual property is also covered in present report.
Section 1
Examine the difference between invention and innovation, analyse sources of innovation as a
core process in a specific company
Innovation:
This process facilitate entity to bring some certain form of alteration and modification in
their existing services and products as to maximise effectiveness of them (Şen, 2020). To
accomplish this, entity undertake advantage of innovative nature, unique thinking and creativity.
Invention:
With the help of this process organisation can bring totally new services or products
within market. Main purpose behind this to disrupt competition and ensure maximum
profitability advancements. In order to conduct this process company take advantage of
aggressive research.
Differentiation between innovation and invention
Basis Innovation Invention
Aim Innovation aim towards making addition
of more values in the already existing
Invention is define as a practice in which
an organisation engage in the practices of
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products, services, ideas in order to
increase its existing quality.
introducing new things within market
segment.
Occurr
ence
This process is mainly undertaken by an
organisation if there competition level get
low as compared to other rivals.
Invention is being practised by an
organisation or an individual when they are
looking forward to develop new idea and
product into efficient products and services
in order to serve customer with best.
Different sources of innovation
According to the view point of Peter F Drucker, innovation can be derived from seven
different sources, that include unexpected which mainly arise by evaluating different growth
opportunities in order to assure success and profitability. Along with this the incongruity, process
need, industry and market structure change, demographics, changes in perception, meaning and
mood and new knowledge are some of the effectively sources of innovation that drives
organisation towards higher growth and success.
Critically discuss link between innovativeness of a specific organisation and its leadership,
organisational culture and teamwork
Leadership:
It is one of the most important source of innovation, it has been determined that
organisation with having strong leadership environment facilitate employees to undertake
advantage of critical thinking, hard work, talent and capabilities towards accomplishing vision of
company. Effective leadership allows Big Belly to determine behavioural pattern of employees
and further motivate them towards more profitability and productivity.
Teamwork:
Innovation can be effectively derived from behavioural pattern and performance of
employees. Furthermore, it has been evaluated that collaborative workplace environment
facilitate entity to undertake risk for higher profitability and advancements. With having strong
teamwork Big Belly leader and supervisors can accomplish organisation objectives and mission
with more effectiveness.
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