Innovation and Commercialisation in Big Belly: Case Study Analysis

This report analyzes the case study of Big Belly, a company operating in waste management. It examines the difference between invention and innovation, sources of innovation, and the link between innovativeness and leadership, culture, and teamwork. It also evaluates the 4 Ps of innovation, the value of the innovation funnel, and frugal innovation. The report further explains the importance of the commercial funnel and the New Product Development process for successful innovation.