Innovation and Commercialization: NPD Process and Tools for Protecting Intellectual Property

INNNOVATION AND
COMMCERICALIZATION

TABLE OF CONTENT
 Introduction
 New development processing of product and innovation
 New product development processing in reference of new
product:
 Tools that organizations can use to develop, retain and protect
knowledge and intellectual property.
 Conclusion
 References

Introduction
Innovation and commercialization are important process and part of
enterprises which are required to adopted. This report comprises of
NPD process and protecting tools for intellectual property rights
used by organization. Innovation refers to process of bringing up
something new. Main purpose of this presentation is to examine the
understand the concept of innovation.

New development processing
Market is dynamic and flexible so it is essential to organization must
be analysis of market. Innovation in context of product and
commercialization means that product is available in the
marketplace and it is ready for consumer. Commercial funnel is
also know as sale process of company which is help to determining
the need and wants of customers.

Interest Action-: Essence drink must be develop a interest of
customer because it is essential to customer take interest in that way
to requirement of particular product so accordingly company plan
the strategies.
Decision-: This is third step when customer take decision purchase
this product. In context of company. It impact on sales and increase
revenue so pushing customer to purchase that product.
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Market strategy-: In that phase implementing strategy and
evaluation market, segmentation and targeted audience.
Essence drinks, implement strategies in that manner to gain
competitive advantages and increase sales.
Analysis-: Company overall analysis on that basis market,
manpower and resources.
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