logo

UNIT 8 Assignment on International Business

9 Pages2671 Words205 Views
   

Added on  2019-12-28

UNIT 8 Assignment on International Business

   Added on 2019-12-28

ShareRelated Documents
INTERNATIONALBUSINESS
UNIT 8 Assignment on International Business_1
TABLE OF CONTENTSINTRODUCTION......................................................................................................................3PART A......................................................................................................................................3County evaluation and selection............................................................................................3PART B......................................................................................................................................4Global marketing (Tommy Hilfiger)......................................................................................4National environmental differences ( Saudi Arabia).............................................................6CONCLUSION..........................................................................................................................7REFERENCES...........................................................................................................................8
UNIT 8 Assignment on International Business_2
INTRODUCTIONInternational business can be considered as carrying out the commercial transactionsbetween one or two regions. This report will focus on the dimensions which are to beconsidered by the decision makers in country evaluation and selection. Further, the stress willalso be laid on the global marketing practices adopted by the Tommy Hilfiger in increasingtheir market share. The focus is made because the organization has been spent huge amountand through its unique advertisement it has attracted the customers. Further, the nationalenvironmental differences are discussed in respect to the Saudi Arabia. Cultural and religiousaspects are emphasized in this report. PART A County evaluation and selection For expanding the business in other country it is required by every organization toevaluate the nation in which he will be performing its operations. As the internationalopportunities are increasing in the market so the firm needs to make their business global anddue to this reason, they need to analyze the country and the select the nation according totheir preference. For country evaluation and selection there are various steps involved:Selecting the production site and geography tactics – This is the main important stepin which the organization is required to evaluate the site as well as location in whichthey will expand their business (Dunning, 2012). It is not easy to select, as in thiscase, the cost, resources required for the activities and the competition are analyzed.If these challenges can be easily overcome by the firm then they can expand theirbusiness. Assessing the alternatives location- After this step, the next step is evaluating thealternative location which can provide more satisfaction to the decision makers. Inthis case, different locations are scanned by them to analyze the different possibilitieswhich can be better than the previous one (Welch and et.al., 2011). This will behelpful in deciding the location site easily. Selecting and weighing the variables- For choosing the appropriate country, there aredifferent variables which are required to be weighed by the decision maker.According to the variable only, the decision regarding the country can be made. By
UNIT 8 Assignment on International Business_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Management Assignment Walt Disney
|23
|3597
|64

Global and Cross-cultural Marketing : Assignment
|12
|4026
|201

Business Essentials Advanced – Case Study Assignment
|11
|3313
|380

E-SUPPLY CHAIN MANAGEMENT
|10
|1749
|26

Managing International Business
|12
|3535
|75

Effect of Multinational Firm on Business Environment - Research Report
|23
|3915
|269