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Research Report on Impact of Internet Marketing on Performance of Make-up Industry

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Added on  2020-06-03

Research Report on Impact of Internet Marketing on Performance of Make-up Industry

   Added on 2020-06-03

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UNIT 8 RESEARCH PROJECT
Research Report on Impact of Internet Marketing on Performance of Make-up Industry_1
Table of ContentsTASK-1 ...........................................................................................................................................3Title ............................................................................................................................................3Introduction.................................................................................................................................3Background.................................................................................................................................3Aims ...........................................................................................................................................3TASK-2............................................................................................................................................5Literature review.........................................................................................................................5TASK-3............................................................................................................................................8Research methodology ...............................................................................................................8Questionnaire .............................................................................................................................9TASK-4..........................................................................................................................................12Data analysis ............................................................................................................................12TASK-5..........................................................................................................................................15Findings ....................................................................................................................................15TASK-6 .........................................................................................................................................16Conclusion and recommendation .............................................................................................16REFERENCES .............................................................................................................................17
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TASK-1 Title “To analyse the impact of internet marketing on performance of make-up industry IntroductionToday in this industry of cosmetic and make up the internet marketing is been used inorder to promote its products and services in the target market (Ramanathan, Ramanathan andZhang, 2016). This in turn will grab more number of customers and eventually the sales of thisindustry will increase .The way in which customers make their purchasing decision can bealigned by making use of internet marketing in this industry. Before making out any finaldecision a lot of customers are making use of social media and research on cell phones .The salesperformance of the companies will also have an impact due to use of internet marketing in thebusiness.Mac is a well-known make-up industry in the UK. The high quality services is beenoffered by this industry . In this report the research will be conducted in order to increase thesales of performance of the Mac make-up industry in order to increase its sales performance.BackgroundThe operating environment of this industry has been changed due to recent growth of theinternet. In order to provide travel information and online transaction the internet has become aninnovative marketing tool. Due to practicality, accessibility and convenience now-a-days it isvery common to conduct any business online. In order to develop relations with consumersinternet marketing is an effective way (Examining the Beauty Industry’s Use of SocialInfluencers, 2017). To reach out more number of customers and increase the sale of their firmsthis industry such as Mac is making use of internet marketing. A communication tool such asinternet allows individuals and organization to overcome geographical, time and age constraints.Around the globe it allows the consumes and the companies to connect at any time as per theirconvenience.Aims To analyze the impact of Internet marketing on performance of Mac industry .ObjectiveTo understand the concept of internet marketing To evaluate the role of Internet marketing in cosmetic sector
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To analyse the relationship between internet marketing and performance of make-upindustry To develop recommendation for the effective use of internet marketing tools in thisindustry Questions What is the importance of internet marketing on increasing the sales of Mac industry ?What is the relationship between internet marketing and cosmetic industry performance ?What is the concept of internet marketing ?
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TASK-2Literature reviewThe concept of internet marketing As per Ainin and Mohd Shuib, (2015), internet marketing is the promotion of productsand services that is been offered by the company on the web or Internet. Through regular, low-cost personalized communication the internet marketing enables the companies to buildrelations. When examining the ratio of cost in order to reach out to the target audience internetmarketing is in inexpensive. For a small fraction of traditional advertising budget business canreach out to a wide audience. The advantages of using internet marketing tool is the business aremany. Without setting up the local outlets the product and services can be sold in any part of thecountry. The customer-base can be widened due to this. In different countries without opening anetwork of distributors one can also build export business. By building a profile of customerspurchasing history and preferences the internet marketing enables personalization of offers. Onthe contrary note, as per Bilgihan and Bujisic, (2015), marketing is completely based onadvertisements the marketer will not be able to make use personal interaction to influence theaudience. The targeted offer can be made as per the interest of customers by tracking the webpages and product information that is been visited by prospects. With customers the relations canbe build by using internet marketing and the customer interaction levels can also be increased.The relationship can be maintained by e-mailing customers regular with special, personalizedoffers. However on the other hand on the privacy and anonymity of users there has beenimplication due to use of online advertisements. By using this concept Mac industry will able topromote the services that is being provided by them such as freelance, saloon facility. Thecustomers will get to know about this industry in more detailThe role of Internet marketing in cosmetic sector According to Ainin and Mohd Shuib, (2015)_,the main reason why many of this industries failis because of poor or non-extent marketing or advertising. So, this sector need to pay attention onadvertising and marketing in order to achieve success in this field. An essential part is beenplayed by social media in today's cosmetic marketing. In every make up industry an onlinebilling system need to be there through which customers can easily book their appointments..The high-quality websites need to be made in order to make the websites appealing for thecustomers. The decision to visit the Mac or not will be based on the website that is been made
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by this industry. The marketing tool such as social media sites such as Facebook, twitter, you-tube etc help Mac to develop a positive image . At a lower price this industry will be able toreach out to more number of customers .And also the clear information about this cosmeticindustry will be given to visitors who visit the office website of Mac. For this industry theinternet has become a major distribution channel as it gives wide choices and immediate bookingfacility for customers and also it is available 24 hours a day. The revenue of this industry havealso been increase due to use of internet marketing tools. As per Wang and Fong, (2015), thedeposit is been charged prior to booking an appointment and also at the time of booking thecredit cards can also be verified. The expenses of make-up industry of telephone lines, faxes,mail, creating workshops etc have been reduced due to use of online marketing such as e-mail,social media sites, online advertisements. Also by making use of internet marketing thecustomers will able to give their feedback based on performance and quality of service that isbeen offer by this hotel. This in turn will help the industry and the employees that is workingover there to improve the area in which they are working .
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