Visitor Attraction Management: Classification, Importance, and Impacts

This report discusses the concepts related to visitor attraction management, including classification, importance, and impacts. It explores different visitor types, their needs and motivations, and the strategies for sustainable development. The report also covers feasibility studies, market demand assessment, and visitor management techniques.

Unit 8:
Visitor Attraction
Management

Table of Contents.
INTRODUCTION................................................................................................................................3
LO1 “The Visitor Attractions Sector” .............................................................................................3
LO2 “The Needs and Motivations of Visitor Types” and “The Impacts of Visitor Attraction
Tourism”..........................................................................................................................................5
LO3 Feasibility Study for a Visitor Attraction.................................................................................7
LO4 Strategic Assessment of Visitor Management Techniques......................................................8
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10

INTRODUCTION
In travel and tourism sector the management of visitors attraction is very much essential in
today's era. The travel and tourisms is the sector of business which is the combination of
excitement, interest along with so many activities which are arranged for the travellers which comes
to visit different places and could have unforgettable experience from their visit to any destination.
In this report it has been discussed the concepts related to the visitors' attraction management,
followed by the different types of attraction and their importance. This report also gives the
understanding of different tourist motivation theories along with the various issues that affect the
development process in the management for visitors attraction. Lastly, this report gives the clear
understanding of techniques of management for the impacts on sustainability by analysing various
strategies on visitors' management (Ram, Björk and Weidenfeld, 2016).
LO1 “The Visitor Attractions Sector”
P1 Discuss different classifications of visitor attractions in relation to specific categories of
visitor attractions
For the different classifications of visitors attraction in relation to specific category of visitor
attraction in united kingdom, by considering Windsor Castle, London; Lake Windermere and Pilton,
Somerset.
If tourists are visiting united kingdom and not travelling to Windsor Castle then their trips is
considered to be incomplete as this place is of very significant attribute of London. It is well-known
for its breath taking architecture. This place gives the feeling of great experience and the traveller
tends to feel overjoyed by viewing the size of the castle which is the oldest and largest occupied fort
of the world. The place is popular for spending private weekends. Sometimes the queen of the place
also used to visit the place. Moreover, it is the well-known fact that, the flag of the castle flies
whenever the queen is in the fort (Connell, Page and Meyer, 2015).
Lake Windermere is considered to be the another natural attraction of England. This place is very
much popular as well as famous as this place offers several places of interests and activities around
the lake in order to attract the people to visit the place. This lake is the largest natural lake of
England which is considered as the place of attraction. People visit here to spend holidays.
The tourist destination Pilton, Somerset, is famous for the music festival where contemporary arts
are performed. This festival is known as Glastonbury. This festival is celebrated in England for five
days and this is considered to be the biggest attraction for the tourists who visit England. People
tend to visit the place in large number in order to have great and unforgettable experience by
spending the holidays over there by enjoying the festival. Moreover, this place is also known for its
religious attractions. As the place Pilton, Somerset, is being considered to be the place of spiritual

attraction where people tend to visit the place for conveying their sense of spirituality and consider
this place as the palace for Christian worship. This place is the complete package of spirituality as
well as it get entertained with the music and art which shows its cultural aspect, as well as from the
tourist aspects this place serve as the place of attraction in its community life.
P2 Examine the importance of a range of different visitor attractions in relation to overall
purpose and impact upon economic growth
The importance of different visitors' attraction in relation to overall purpose and impact upon
economic growth can be explained as, the visitors' attraction play a very important role in order to
improve the economic condition of the country. More over, the tourist also plays a vital role in
enhancing the nations growth and it development. The impact on economic growth of the country
through visitors' attraction could be explained as.
Attracting new business to a destination
When people tend to visit the places of attraction, such as Windsor Castle or at Lake Windermere or
at Glastonbury festival, they contribute a lot in attracting new business to the destinations. As when
more and more people like to visit the place, this will eventually give rise to the establishment of
various travel agencies to enter the country business. For example in the year 2013, Ramaswamy is
the travel agency established in London.
Contributing to the overall destination product
It is well-known fact that tourist plays a crucial role in contributing towards the overall destination
product. This means, when people tend to visit the place as tourists to the nation they will
significantly enhance the value of tourism in the country (Fyall and et.al, 2017).
Employment
Places of visitors attractions tends to generate numerous employment opportunities for the people of
the nation or more for the local residents. As when more and more people tend to visit the place,
this will makes the place popular. This will attract various tourism related firms to get establish at
the place nearby visitor attraction. As these firms will be requiring large workforce, then these firms
will give opportunities to several people residing there.
Revenue
When more and more travellers tends to visit the place, this will naturally give rise to the more
business in the country. And it is obvious that its will leads to generate more revenue in the
country's economy. As due to increase in level of revenue generation of the various travel and
tourism firms, this will helps the nation in earn, grow and develop.
Enhancing the local heritage and culture
when various visitors attractions tend to attract the tourists by grabbing their attraction towards the
place with the idea to know the culture as well as heritage of the place. This attraction of people

towards culture motivates the various government as well as private travel and tourism agencies to
take initiative in order to preserve the natural heritage. This care by such agencies helps in
preserving the natural heritage and culture of the place.
LO2 “The Needs and Motivations of Visitor Types” and “The Impacts of Visitor Attraction
Tourism”
P3 Explore the needs and motivations of different visitor types for a range of different visitor
attractions
The process of decision-making for the visitor in visiting a tourist place is greatly affected
by the motivation. It has been observed that without any desire or need the individual may not make
any decision. The behaviour and nature of the visitor describes the needs and motivation required
by the individual. The geographic and demographic factors classifies the visitor. Religion,
occupation, income, education etc. are all the factors of demographics as people have difference in
their needs due to difference in their income. So it is obvious that needs of the visitors depends
upon the income factor of the individual as an individual with higher income will tends to visit the
place which is costlier or even tends to travel to some far away place or could even to cover large
number of destinations in a single visit. While the person with middle class family will tends to
travel the place which would be having comparatively low tickets. Further more, London has
several hotels for visitors of all class (Jensen, Li and Uysal, 2017).
Some people travel to the places due to some special interest. Some people would, might
have some special interest in visiting the tourist attractions of London. As for example, due to the
interests of students from school and college are generally taken to the heritage palaces as well as
museums in order to make them knowledgeable towards history of such places. While when a
couple is travelling on a honeymoon trip it would like to travel at beautiful places of London rather
than travelling to museums. Furthermore, some individuals are nature lovers, they tend to visit the
places which is popular for its scenic beauty. The another visitor type could be the like the class of
business class person who tends to travel different places depending on its difference in its needs.
Moreover, youngsters are motivated by the attractions of London's pubs and discos. Thus, there are
various factors that motivates the individual to where to travel. And this could be the reason that
motivates the different travel and tourism agencies to design their product or services depending on
the demands and needs of the customers.
Thus, different needs and motivations attracts different visitor types. Motivation affects the
decision-making process of the visitor as well as some visitors travel depending on their special
interests,
P4 Discuss the negative and positive social, cultural, economic and environmental impacts of
visitor attraction tourism, providing a range of examples.

The impact of tourism on visitors' attraction.
It is very essential for the travel and tourism industry to evaluate the environmental factors of the
visitors' attraction which could affect the travellers visit. Thus, environmental factors could have
positive or negative effect the tourist travelling to London (Mason, 2015).
The visitors' attraction could also be affected by the social and economic factors of the nation.
These factors encourage the relationships between tourist and people who are living at the place
positively.
The economic factors to have a great impact on visitors' attraction tourism as economy of the
country attracts the people to visit the place. Moreover, tourism helps in generating economy which
will ultimately helps in the economic development of the country.
Tourists are very much essential for the country and they are attracted by the places as well as by
the monuments of the country. Tourist provides great impacts on the places of visitors attraction as
there are various factors that encourages the customer to attract towards the various packages and
trips provided by the various travel agencies. The several impacts on visitors' attraction could be
described as.
Overcrowding and caring capacity
Some travel agencies are very greedy and their main motto is take out the maximum profit they
could get. Therefore, in order to get the maximum profit these travellers takes numerous travellers
together on a single trip, this might not be liked by the some travellers who like to have tripped very
calm and peacefully. Thus, the image of such travel agencies tends to fall down very soon. This
could affect the growth and development of such organizations.
Accidents
It could be common that some travel destinations are very much prone to accidents due to the
overcrowding. But it must be essential for the travel agencies to design the packages of trip
accordingly, as some travellers never like to visit such places due to their safety concerns.
Facilities
For the development and growth of the company it is essential for the organizations to provide the
best possible facilities to the tourists which would satisfy the needs of the customers as well as it
will also attract the customers towards the other products and services of the organization (Jung and
et.al, 2016).
Education and training
Travellers visit the place in order to gain knowledge of the destination. Thus, they choose the place
accordingly of which they want to gain informations. For instance, if the travellers will be from
school or college, they will tend to gain knowledge and information on the place which will help
them in their studies.

Destination
Destination could have a great impact on the visitors' mindset. This selection of destination could be
provided due to motivation or by providing proper satisfaction by fulfilling the needs and wants of
the customers or travellers.
For example: in Morocco, both Bahia palace and Atlas mountains are situated.
For example: in Egypt, both Egyptian museum and Valley of kings are located.
LO3 Feasibility Study for a Visitor Attraction
P5 Undertake a feasibility study that assesses market demand, competition, product and
service development, and financial viability for an existing or new visitor attraction
The effect of different theories of motivation of tourists on the management of visitors attractions,
In order to remain sustainable in the market place as well as in order to promote the various services
and products it is very essential for the organization to follow various theories of motivation. For
providing satisfiable service to the tourists, customers or visitors it is essential for the companies to
provide their services in good and effective manner.
The customers' life as well as its behaviour could affect the tourism industry as this industry is
greatly affected by the ecology and community of the country. There fore, there are several ways
which an organization could adopt have improvement as well as could implement necessary steps in
order to maintain safe and clean environment (Bhati and Pearce, 2017).
It is essential that the business must be clear and fair and it must provide benefits to travellers.
Moreover, the business must create opportunities of employment for the local people. Additionally,
the money generated from the business must be invested on the growth and development of the
organization.
There must also some policies which would provide security to the environment. These policies
must helps in keeping the environment clean and safe.
The Smart consumer theory
The theory of smart consumer has the relation with the responsibilities and duties of the consumers.
Therefore, it is the prime responsibility of the customer not to harm the environment at all along
with keeping the environment clean and safe. Furthermore, the travellers must not at all harm the
public places they visit.
Push and Pull theory
The behaviour of tourist and their motivations are very much affected by the push and pull factors.
The pust factors are the factors that motives the individual away from the home while on the other
hand pull factors are the factors that tends to attract or drives the individual towards the destination.
Thus, push factors are the factors which enforces the people to travel to the place while the pull

factor arises the individual to some specific destination.
LO4 Strategic Assessment of Visitor Management Techniques
P6 Assess different visitor management strategies and the implications they have for
sustainable development, providing a range of examples
The different visitors' management strategies, processes as well as potential issues which are
involved in the development of the visitors attraction are Location, Planning, Motivation, Funding,
Project management feasibility studies, Design, Selection, Recruitments as well as Marketing
communications.
The process can be described as
in order to have more efficient and effective process it is essential to have proper study of project
management. The organization must design the process in such a manner that will attract more and
more travellers. Moreover, for increasing the effectiveness of the plan it must be necessary for the
organization to include people of local communities.
The company must also have the proper knowledge that when the destination could be best
accessed by the travellers. Additional, the company could organize small events at the place of
attractions (Bryce and et.al, 2015).
The various visitors' management strategies
It is obvious that the success of the organization depends upon the sustainable visitors. Thus, in
order to have sustainability in the business it is essential for the organization to use strategies in an
effective manner such by focusing on attracting the travellers through service, product or through
brand. Some strategies the visitor management could use are.
the company could strategies to have continuous supply of tourism in order to several opportunities
to have increased revenue.
The company could use proper planning for their business as well as they could collect the essential
data as well as informations regarding their business. More over, they could establish canteen
facilities in order to attract the travellers.
Management techniques in relationship to sustainability
In the factor of tourism, the planning, organizing, motivating and the process of controlling are all
defined by the visitors' management processes. In order to provide the satisfaction to the customers
these factors of tourism helps the organization. The techniques determine the target travellers as
well as these techniques helps in establishing and achieving the organizationals goals and
objectives.
There are some methods of management which are in relation with the sustainable response of the
organization which could be described as

Economic sustainability
It focuses on the growth and development of the tourism industry along with the focus on
establishment of new business venture.
Social sustainability
it focuses on the societal development and growth. Which means if the company is providing
benefits to the society, then it will eventually help in growth and development of the organization
(Leask, 2016).
CONCLUSION
This report can be concluded as, in travel and tourism sector the management of visitors
attraction is very much essential in today's era. The travel and tourisms is the sector of business
which is the combination of excitement, interest along with so many activities which are arranged
for the travellers which comes to visit different places and could have unforgettable experience
from their visit to any destination. In this report it had been discussed the concepts related to the
visitors' attraction management, followed by the different types of attraction and their importance.
This report had also given the understanding of different tourist motivation theories along with the
various issues that affect the development process in the management for visitors attraction. Lastly,
this report had given the clear understanding of techniques of management for the impacts on
sustainability by analysing various strategies on visitors' management (Wong, McIntosh and Ryan,
2016).

REFERENCES
Books and journals
Bhati, A. and Pearce, P., 2017. Tourist attractions in Bangkok and Singapore; linking vandalism and
setting characteristics. Tourism management, 63, pp.15-30.
Bryce and et.al, 2015. Visitors' engagement and authenticity: Japanese heritage consumption.
Tourism Management, 46, pp.571-581.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management, 46, pp.283-298.
Fyall and et.al, 2017. Managing Asian attractions, Generation Y and face. Journal of Hospitality
and Tourism Management, 32, pp.35-44.
Jensen, Ø., Li, Y. and Uysal, M., 2017. Visitors’ satisfaction at managed tourist attractions in
Northern Norway: Do on-site factors matter?. Tourism Management, 63, pp.277-286.
Jung and et.al, 2016. Effects of virtual reality and augmented reality on visitor experiences in
museum. In Information and communication technologies in tourism 2016 (pp. 621-635).
Springer, Cham.
Leask, A., 2016. Visitor attraction management: A critical review of research 2009–2014. Tourism
Management, 57, pp.334-361.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Ram, Y., Björk, P. and Weidenfeld, A., 2016. Authenticity and place attachment of major visitor
attractions. Tourism Management, 52, pp.110-122.
Wong, C.U.I., McIntosh, A. and Ryan, C., 2016. Visitor management at a Buddhist sacred site.
Journal of Travel Research, 55(5), pp.675-687.