Impact on Marketing Assignment (CSR)

Added on - Dec 2019

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MANAGINGASUCCESSFULBUSINESSPROJECT1
TABLEOFCONTENTSTask 1...............................................................................................................................................3P1 Devise project aim and objectives..........................................................................................3P2 Produce project management plan that covers aspects of cost, scope, time, quality andmany other thing for the chosen project......................................................................................3P3 Produce a work breakdown structure and a Gantt chart.........................................................5Task 2...............................................................................................................................................6P4 Carry out research by applying quantitative and qualitative methods which are appropriatein meeting project aim and objectives.........................................................................................6Data Interpretation.......................................................................................................................8Task 3.............................................................................................................................................16Covered in PPT..........................................................................................................................16Task 4.............................................................................................................................................16P7 Value of undertaking a research to meet stated objectives and own learning andperformance...............................................................................................................................16References......................................................................................................................................172
TITLE: CORPORATESOCIALRESPONSIBILITYANDITSIMPACTONMARKETINGDEPARTMENTOFJOHNLEWISTOPROMOTEPROFITABILITYANDFINANCIALSUSTAINABILITYTASK1P1 Devise project aim and objectivesCorporate social responsibility refers to a company’s initiative for the purpose ofmanaging all responsibilities associated with environmental and social wellbeing (Tilt, 2007).The present research study has been made ascertaining the impact of corporate socialresponsibility on business profitability and financial sustainability. Thus, in such contextWaitrose has been selected which is based on strong business principles to manage currentprocesses. As per the concept of CSR, Waitrose is engaged in treating people fairly so that theycan contribute in enhancing success facets. Thus, in this context focus has been laid on use ofQualitative and Quantitative methods to analyse the data collected about CSR.AimThe main aim of present research work is to analyse the impact of corporate socialresponsibility on company’s profitability and financial sustainability. Thus, in such contextWaitrose has been selected.ObjectivesTo specify the concept of corporate social responsibilityTo analyse the contribution of CSR in improving business profitability and financialsustainabilityTo recommend the strategies through which CSR activities can be underpinned.Research questionWhat are the impact of CSR on promoting profitability and financial sustainability ofWaitrose?P2 Produce project management plan that covers aspects of cost, scope, time, quality and manyother thing for the chosen projectTask NameDurationStartFinishPredecessorsSpecification of research project88 daysMon2/27/17Sat 7/6/17Planning20 daysFri 2/27/17Sat 3/30/17Selecting the research topic10 daysMonFri 3/10/173
2/27/17Specifying problem statement6 daysWed3/13/17Sat 3/20/173Proper allocation of resources8 daysTue 3/21/17Thu 3/30/174Implementation of the plan59 daysThru3/31/17Wed6/23/17Developing literature review16 daysFri 3/31/17Fri 4/21/175Selection of researchmethodologies and tools18 daysSat 4/24/17Mon5/17/177Ascertaining the cost factor7 daysThu 5/18/17Fri 5/26/178Data analysis and interpretation20 daysMon5/29/17Fri 6/23/179Evaluating results and findings11 daysMon5/29/17Mon6/12/179Project closer15 daysMon6/13/17Thu 7/6/17Specifying conclusion andrecommendations9 daysTue 6/13/17Fri 6/23/1711Submitting the final documents7 daysTues6/26/17Mon 7/4/1713Submitting the final report2 daysThu 7/5/17Fri 7/6/1714As per the above mentioned Gantt Chart, it can be said that all the activities needs to beplanned according to the time scale so that project can be completed. Specific budget has alsobeen prepared so that within such budget all the activities can be carried out. In order tocommunicate the plan, several modes of communication have been used (Tencati and Perrini,2011). Proper controlling and monitoring will also be conducted so that to ascertain the areas ofimprovements.4
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