Unit 24 Digital Marketing Assignment

Unit Title and Number: Digital Marketing (Unit 24)
Is this a Final Submission
or REFERRAL submission
Word Count
Digital Marketing
1

Table of Contents
Introduction .....................................................................................................................................3
Conclusion ....................................................................................................................................13
References......................................................................................................................................14

Introduction
The report would assess the marketing activities and arrange them to develop the digital
marketing. Several strategies will be evaluating within this report. This report will also
emphasize on the working capability of a company in the competitive market. For being a
marketing analyst, it is essential task for the company to gain the profit by promoting their
services and goods to the customers. Further, it will affect the customer’s perceptions and the
company. The company “Crème Crush” is establishing their thinking within the digital world.
They are confident about their product quality, but they are anxious about their offline marketing
strategy and they are facing many problems in this market. Thus, the report will analyses the
digital marketing strategy of Crème Crush that may be beneficial for the company in future. The
report will also include the limitations and strengths of the various processes and will provide
possible ways by which it can be solved. The report includes critical analysis of various factors
that can improve the digital marketing of Crème Crush. In addition with this, report assess Omni-
channel marketing and SOSTAC model. Further in this report formative discussions have been
made on digital marketing plan and performance metrics. Lastly, present project cover the
aspects related to set of actions as to effectively develop performance within digital marketing.
Assessing the Omni-channel marketing: For the last few years, Omni-channel marketing has
engaged to several companies for becoming the most prominent business feature. The
companies need to give a seamless experience to their customers, regardless of device or
channel. Consumers may involve with a local SME like Crème Crush in their physical store, or
the online site through social media or a catalog. They can easily access their items and services
by calling the company on a phone, by using the mobile app or online site. Every customer has
experienced a complementary and consistent service from the company (Baltes, 2015). Omni-
channel is the marketing strategy in which company may view the experience of their customers.
Multi-channel marketing is consider as a practice by which company interact with their
customers by using effective combination of indirect or direct communication channels such as
retail stores, websites catalogs, mobile and many more. All these are beneficial in managing
better relation with large number of customers and keep them loyal towards its products and
services. This will directly contribute in increasing profitability level of the company at market
place. Now a days, customers are going online to buy products and services as they can interact
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with various companies and select the best from these. Along with this, companies are also
operate their activities at online platform in which they share all the necessary information about
their products and services. Mainly, multi-channel marketing is focusing on marketing efforts on
the basis of multiple channels so that they can easily target every customers who is willing to
buy its products and services as per their needs and wants. One of the main advantage of this
practice is that it may aid in inviting large number of customers towards company products and
services. For communicating with customers, company use various ways or channels like
Twitter, Instagram, and various social media network. Along with this, it also support in
increasing sales and revenue of the company at market place and at the same time make more
engagement with large number of customers. This is the main reason that firm can easily attain
competitive advantage from its rivals.
Omni channel and multichannel marketing are two very distinct and separate marketing
strategies, even though both focus on the use of several channels towards reach customers.
However, multichannel marketing refers to the capability for interact the potential consumers on
several platforms. In case of Crème Crush, multichannel merely focuses to obtain the word out
via the maximum probable number of channels. By using the multichannel, the company may
more engage with their customers. Their management adopts two or more channels to involve
their customers; most popular are email and social media. On the other hand, Omni channel
inter-relates each channel towards involve with their consumers as a holistic whole and make
sure that they are having a wonderful experience with the company’s brand throughout each
channel. The main target is to develop a strong connection among the brand and customers.
Apart from these, there are several pros and cons of multichannel and Omni channel modes of
marketing. In case of Omni channel marketing, it will help the company to remain in completion
as; nowadays customers are very brand conscious and have many questions regarding it. With
Omni channel, this type of questions can be answered within a few hours. However, the process
of Omni channel marketing is very complex (Baltes, 2015). Omni channel marketing will help
Crème Crush to make its products available to the customers more effectively, but the process of
marketing requires man-to-man interaction, so it will require all marketing executives of the
company to be on one place at the same time.
One of the most important benefit of Omni channel marketing is that it significantly offer offer
customers an omni channel experience in addition with this, it empowers users to personalize