Functions and tasks of the promotion utility

Unit Title and Number: Marketing Essentials (Unit 2)
Word Count
Table of Contents
Table of Contents .................................................................................................................................1
INTRODUCTION................................................................................................................................2
TASK 1.................................................................................................................................................2
Functions and tasks of the promotion utility...................................................................................2
Analyse Roles and responsibilities of the marketing function in the context of marketing
environment of your chosen organisation .......................................................................................5
TASK 2.................................................................................................................................................6
Marketing tactics and action: 7Ps marketing mix to the marketing planning process to achieve
business objectives...........................................................................................................................6
TASK 3...............................................................................................................................................10
Basic marketing plan & Promotion arrangement of TK Maxx......................................................10
CONCLUSION..................................................................................................................................13
REFERENCES...................................................................................................................................14
Books & Journal:...........................................................................................................................14
16

INTRODUCTION
Business sector is becoming wider and broader which is increasing the competition in
market. Marketing essentials refers to process in which important things are used by company to
achieve objectives (Paurva, 2019). With changing period of time, it has become important to
access marketing essentials for carrying out the decision making properly. TK Maxx, multinational
corporation of apparels and fashion headquartered in U.S. Firm is totally different from TJ Maxx.
TK Maxx has its stores in various countries such as Australia, Europe, U.S etc. Main purpose of
this report is to understands the essentials of marketing so that goals are accomplished. This report
comprises of role and responsibilities of marketing function, inter-relation of roles &
responsibilities of market with organisation, use of marketing mix and marketing plan.
TASK 1
Functions and tasks of the promotion utility.
It is determined as a significant part of company that helps in promoting activities of business
organisation and its goods in an appropriate manner. In addition to this, the marketing is adopted for
influencing value of product in front of customer at Marketplace that assist in achieving favourable
outcomes in future period of time. In reference of TK Maxx, the role of marketing function which is
going to be mentioned below:
Managing brand it is important for business organisation to manage brand for increasing
sales and profit margin in future period of time. In reference of chosen organisation, the primary
purpose is to target its user by providing superior services to them in order to satisfy their needs. In
addition to this, it is used in enhancing brand image or reputation of company at Marketplace.
Charlesworth, 2020).
Accompanying market research in addition to this the purpose of marketing is to conduct
marketing research that helps in analysing need or demand of customer in the market. In context of
selected organisation, the main purpose is to grabbing opportunity that helps in increasing profit
margin in future period of time. In reference of TK Maxx, they conduct market research which
assist them in gaining information of customers & market. Moreover, they conduct research with
focusing on two methods which is primary & secondary research methods.
Producing internal communication in context of selected organisation, the focus is on
clarifying goals, price strategy that assists in achieving goals in timely manner. It also helps in
minimising issues and conflicts that is generated within business organisation. The primary aim of

TK Maxx is to manage the relationship with its user in order to increase productivity in the market.
It is determined as a significant part of company that helps in promoting activities of business
organisation and its goods in an appropriate manner. In addition to this, the marketing is adopted for
influencing value of product in front of customer at Marketplace that assist in achieving favourable
outcomes in future period of time. So, TK Maxx perform this role through managers & by using
communication tools such as smart devices, e-mails, etc. Through, this it is easy for them to
maintain flow of internal communication in effective way.
Marketing plan for achieving objective of goal or Organisation in relation to marketing the
marketing manager focuses on making effective plan. For instance, the organisation wants to
achieve 25% of market share of a specific product. The organisation increases its market share by
40% in upcoming 6 months (Fatos, 2016). The marketer focuses on achieving goal or objective of
organisation in context of production level and promotion contribution. In relevance with TK Maxx
they carry out this role of marketing function by properly developing strategies so that planning is
done accordingly.
Standardization and grading standardisation signifies that standard or quality that is
maintained in respect of quality, design, and colour that is adopted in particular product of business
organisation. The product must be categorised in different grades ABC for analysing the quality of
products and services in an appropriate manner. Grading focuses on making purchase or sales in
easier manner. It is adopted by organisation to protect quality of product and services to its
customer. In reference of chosen firm, they carry out this role as they do grading of products & is
maintained by manager of company. Through grading of products, they are able to increases
standard value of product.
Customer support services customer satisfaction is the main motive of every business
organisation. Therefore, they focus on providing effective services to its users such as after sales
services, technical Services and also provide credit facility that help in attracting large number of
users at Marketplace. In relevance of TK Maxx, this role of marketing function is carried out by
them with aim of assisting customers who face problem during or after purchasing.
Packaging and labelling is considered as a first impression of products and services that help
in attracting large number of a customer at Marketplace. They focus on making appropriate or
attractive packaging that help in increasing profit margin or sales in future period of time. It also
helps in increasing brand image or reputation of organisation in front of customer at Marketplace.
Therefore, the main motive is to make attractive packaging that help in promoting products and
services in mindset of customer at marketplace (Rangaswami, 2020).
Responsibilities of TK Maxx
Satisfying customer necessity the company emphasized on conducting appropriate

strategies, policies for assessing need of its user for achieving favourable outcome in future period
of time. Also they focus on organising services that help in implementing excellent strategy and
they focus on converting lead into sales. In this responsibility of TK Maxx, they fulfil this
responsibility as by providing quality and cheap products to customers which leads to total
satisfaction.
Track Trends and marketing competition Moreover, it is important for business
organisation to understand trend and fashion for taking appropriate decisions that help them in
satisfying the need of user. And also the focus is on generating idea in respect of competition level
that helps in achieving competitive advantage over rivalries at Marketplace. In viewpoint of TK
Maxx, they carry out this responsibility through properly updating their collection of goods on basis
of which they are able to deal with their competitors too.
Innovation is very important for increasing sales in future period of time. The primary aim of
chosen company is to execute latest technology by providing innovative goods or product to its user
that helps them in retaining for a longer time period. In context of TK Maxx, they focuses on this
reasonability as they always ready to produce something new. Through focusing on this innovation
, they developed plan & strategies accordingly.
Market information it is necessary for organisation to collect the necessary information for
handling various situation of market and launch new product in the market. They also focus on
analysing both micros as well as macro environment before they make efforts or contribution
towards boosting of products and services.
Product scheming and thoughts according to this process, the marketing function
emphasized on bringing innovative goods for satisfying need or want of its user. In addition to this,
the focus is on having unique or innovative goods for fulfilling the needs of user. Furthermore, it is
the responsibility of management team to manage financial statement for business organisations that
help in gaining profit in upcoming period of time (Rahman, 2017).
On the basis of above given topics, it has been analysed that marketing function is very
important for success and growth of business organisation. It helps the chosen organisation to assess
demand or need of consumer in an appropriate manner. It helps organisation in offering better
quality goods and services to its user at less price. In addition to this, the focus is on having unique
or innovative goods for fulfilling the needs of user. Furthermore, it is the responsibility of
management team to manage financial statement for business organisations that help in gaining
profit in upcoming period of time.
Analyse Roles and responsibilities of the marketing function in the context of marketing
environment of your chosen organisation
Marketing is considered as a practice by which there are various activities or function which