Destination Marketing: Principles, Elements, and Challenges

Unit 26: Destination
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Principles of marketing supporting marketing of a destination........................................3
TASK 2...........................................................................................................................................4
P2 key elements of destination market campaign..................................................................4
TASK 3............................................................................................................................................6
P3: Roles of digital marketing in promoting a destination.....................................................6
TASK 4............................................................................................................................................7
P4 Role and services of DMOs in marketing destination.......................................................7
P5 Challenges faced by DMOs in destination marketing.......................................................8
CONCLUSION....................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
The organisations that are dealing in offering some of the special tourism facilities,
leisure and are resenting internationally are part of the destination marketing functions. It can be
both private and public type of organisations depended on the type of industry or the sector they
are related. Present organisation there is analysis of the London based company that is part of
offering services across London is Travel beat (Antošová, Gomez and Gomez, 2019). The
particular destination that has been selected in the report includes the Buckingham palace that is
a home for the British queens and other state rooms. The report is based on the analysis of some
of the topics such as principles of digital marketing, different elements of destination marketing,
ways of promotion through use of some of the effective digital marketing technologies. It also
consist of aspects that are part of destination marketing and the challenges that are faced by
organisations in the process of destination marketing.
TASK 1
P1 Principles of marketing supporting marketing of a destination
There are different factors that are part of organisation and have to be kept in mindful
while the destination is promoted (Aqueveque, and Bianchi, 2017). Travel beat is focussing on
use of several marketing principles that are used for the purpose of making a marketing plan in
order to promote the Buckingham Palace.
Principles of marketiung are crucial to be focused as it help in carrying out destinatom of
markeitng in appropriate manner. In destination marketing, main aim is to promote potential
visitors to enhnace number tourism to destination. By properly analysing of these principles, it is
easy to promote a specific destination. It is often seen by adapting of marketing pricniples assist
in carrying out destination marketing efficienly.
Furthermore, this has been examined that with properly accessing of these principles it
is easy to achieve goals in specific manner.
Some of the marektimng principles that are part of Travelbeat are mentioned below:
Understanding of the customer sentiments: It is the marketing principle that is
associated with identification of the customer requirements by timely focussing on the
expectation from the brand. Destination hotels can use this marketing principles to identify and
study the customer behaviour according to the way different forecasting techniques will be used.

Analysing the marketing environment: There is a need to make a detailed evaluation of
the external marketing environment that is part of the external environment and that can be used
to understand the external threats and opportunities of the market.
Above mentioned are some of the principles of marketing that are used by distance
marketing organisation for the purpose of using such concept to formulate their strategies for the
organisations.
TASK 2
P2 key elements of destination market campaign
It is crucial for the destination marketing transportation to create a effective marketing
campaign that can attract their target segment of customers (Camilleri, 2019). There are many
such factors and elements that have to be consider by Travel beat in order to build a effect
destination marketing campaign. Some of the key elements are mentioned below:
Types of destinations:
There are some of the destinations that are varying according to its type:
Elements Description Types of destinations: Description
Strategy versus
tactics:
For the purpose of
development of a
effective marketing
campaign it is
important to develop a
detail overview of the
different between
tactics and strategy.
Strategies are based on
the principles and
tactics are the part of
the way strategy has to
be executed. It is
necessary for the
Travel-beat that there
Adventurer
destination:
These are the type of
destinations that are
highly dangerous in
nature and are
providing a scenario of
thrilling experiences to
individuals. These
destinations involve
higher risks but are
prefer by some special
segment of customers
who are willing to face
the hardships involved
in enjoyment of such
destinations.