Identifying Entrepreneurial Opportunities

This document discusses the process of identifying entrepreneurial opportunities to enhance profitability and productivity. It covers various sources of entrepreneur ideas and innovation, conducting a questionnaire to show the requirement for fast food items or services, and analyzing the market gap for the idea. The document also includes the use of USP and SWOT analysis to evaluate the idea.

Identifying Entrepreneurial Opportunities
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Contents
INTRODUCTION...........................................................................................................................3
P1 Description on various sources of entrepreneur ideas and innovation...................................3
P2 Explain entrepreneur idea with use of USP and define why there is market gap for idea....5
P3 Conduct the questionnaire to show that there is requirement for Fast food item or services,
research similar fast food item to show that there is a gap for this idea......................................7
P4 Analyse the gap for fast food item and how it will be different from other, better than its
competitors................................................................................................................................12
P5 Describe the use of SWOT analysis Fast food item and explain the why it will be achieved
success.......................................................................................................................................14
P6 Use PESTLE analyse to critically evaluate the market in which product and services will
be operating in...........................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
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INTRODUCTION
Entrepreneurial opportunities termed out as situation in which product and services can
be sold at price greater than cost of production. In this, entrepreneurs can take action to make
profitability (De Zubielqui, Lindsay and O’CONNOR, 2014). It is crucial task that must be
performed effectively to bring out number of innovative opportunities within market. Therefore,
entrepreneur needs to carefully monitor the internal and external environment to investigate
potential and threats that have wide impact on enterprise present and future.
The present study is based on topic as to identifying entrepreneurial opportunities to
enhance profitability and productivity. Furthermore, report will cover ways that coming with an
entrepreneurial idea to evaluate Ducker's 7 source of systematic innovation. Also, Unique selling
position of entrepreneur idea will be defined to analyse market gap. Lastly, SWOT and PESTLE
analysis will be carried out to analyse the market in which product and service will be operating
in.
P1 Description on various sources of entrepreneur ideas and innovation.
Sources of business ideas-:
This is defined as term that supports to determine that how customer uses to heard about
hotel in terms to undertake further expansion of marketing and promotion efforts to maximise
profitability (Varis and Littunen, 2010). Thus, idea to business can be come from personal skills,
experience, mass, media and talents and many more.
Various sources of opportunities-:
Peter Drucker termed out as to be father of management. He is one of the effective
modern management investors that has effective knowledge of the innovation, leadership and
entrepreneurship. Henceforth, there are seven sources of innovative opportunities that taken by
Drucker are outlined as-:
The unannounced- In the present era, there are number of entities who are coming with
innovation. In addition to this, the enterprise world is inundated with unexpected success and
failures (Mazzarol and Reboud, 2020). This is inclusive of the both success and failure of the
enterprise. In order to invest the success, the organisation must bring some invention and
innovation.
Incongruities- This is crucial to understand the needs and wants of customers. Henceforth, the
differentiation must be taken as what is and what is supposed to be as this can be greater source
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of inspiration of innovation. This aids to conduct the business practices in effective and advanced
manner.
Industry and market structure changes- In the enterprise, the leaders need to keep eye on the
change within the enterprise and treat such change not as threat but considered them as an
opportunity to enhance profitability and productivity.
Changes in the perception- Using high technical advancement and social networks the
perception of individual can be changed about products. Henceforth, changes in perception leads
towards road of innovation of undertaking development in new product and services.
New knowledge- With use of knowledge and innovation the entity can come up with knowledge
and idea to bring innovation and invention in commodities. Fresh ideas aids to develop and
innovate product and services.
Demographics- Change in demographical condition impacts the working of enterprise in huge
context (Zanabazar and Jigjiddorj, 2020). Therefore, some changes affect demand, quantity of
the commodity and buying habits. Sociology changes in employment age, education highly
affects the business, and this opens door for innovation.
Process needs- The chances of carried out invention ejaculate after looking over the process of
enterprise and to clearly distinguish the points that affects the business profitability.
Role of entrepreneur-:
Entrepreneur is defined as individual that seeks to spread between need of customers and
to deliver the services accordingly. They must be flexible and risk taker to adapt business
changes effectively and efficiently. He must have aura to grab the opportunities and to deal with
changes in techniques or demographical change in perception of consumers (Pérez-Hernández,
2019).
Types of innovation-:
Product innovation, invention, architectural innovation incremental innovation, radical
innovation, disruptive, big band are common 5 source of innovation.
Discrimination between product and business idea-
Business ideas revolves around for commodity for selling and making firm while product
idea means to develop and innovate innovative commodity.
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Exploring creativity-:
The innovation and invention assist to business activities to grow their business activities
effectively. With help of undertaking the activities as mind mapping, six thinking hats and
picture association.
P2 Explain entrepreneur idea with use of USP and define why there is market gap for idea.
Entrepreneurial idea termed out as an idea that can be turned into business. However, this
is process that has ability to bring improvement in standards of living. Herein, we have decided
to start the new business venture such as fast food service, this needs to establish in London. The
entity will be named as “organic treasure”.
With the implications of new financial and banking regulations the requirement for
accounting and audit service is increasing day by day. Therefore, entity needs to handle business
practices in effective and efficient manner.
Identification of customers- To investigate the target market, this is crucial to investigate
specific group of customers (Tóth and Rizzo, 2020). With help of selecting some specific group
of customers, enterprise can able to meet out the needs and wants of customers effectively and
efficiently. By analyzing the needs and wants of customers, the whole process of entity can able
to become effective, affordable and efficient. With help of putting focus on need of specific
customers, the enterprise can easily deliver appropriate service to meet out the demands.
GAP and competitive analysis-:
Herein, the analysis can be done with use of SWOT technique such as are-:
Strength- London is one of best tourist destination. By establishing fast food service within
location can be helpful to attend competitive advancement within market.
Weakness- The Fast Food outlet is yet to established. In case of limited resources, the entity
cannot able to undertake the process of innovation effectively. This can be considered weakest
point of fast food restaurant.
Opportunities- The firm operations need to take place in area where there is presence of wide
range of tourist attraction (Zanabazar and Jigjiddorj, 2020). Thus, entities can be open near the
areas where-:
 A new office complex is opening nearby.
 A new housing development being built that can also be a good opportunity.
 At the place or area when new competitor has closed.
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Threats- One of major threat that exist can be termed out rivalries in market. If a competitor has
lowered their prices and started a price war to expand their profitability. New restaurant opening
within area can be considered threat as this can affect the selling of entity.
Interpretation-:
This can be done with help of interpreting the following-:
 Quality- The quality and dedication shown by entity to its customers.
 Identification- This helps to identify that how much entity is known in marketplace and
what the position it holds.
 Image- The brand image of entity needs to be identified. Whether, it is positive or
negative.
 Issue- It needs to be identified that how entity handles the bad scenario within
marketplace.
Furthermore, market gap can be determined with opportunities avail to business and can
be used to execute an innovative idea in relation to expand business. This can be done with help
of capturing large market share. Henceforth, entity will be named as “organic treasure”. It will
have the use of different target segments to investigate best suitable market. All are outlined as
below contested manner as-:
 Behavior segmentation- It can be termed out as way of distributing the whole market
within small homogeneous groups that based on buying behavior of customers. “organic
treasure” will segregate their target customers as per purchasing habits such as brand
loyalty and frequency etc. This can aid to attract large number of customers and to retain
them with help of offering quality food commodities.
 Demographic segmentation- It is segment that is divided based on age, gender, family,
income and education and other factors of customers. “organic treasure” divided their
individuals based on demographic to identify them more effectively and accurately
(Mazzarol and Reboud, 2020). Additionally, various social economic attributes of
consumer can assist restaurant to target such individuals.
 Geographic segmentation- This is type of segment in which the market is divided based
on geographic conditions. Herein, division will be done with focusing over areas, city,
state and region etc.
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Henceforth, this can be stated that the most described and suitable segmentation for “organic
treasure” is demographic in which the targeted customers will be as young, foodies and fitness
freak etc.
Porter five forces model- It is termed out as to identified and analyses competitive forces that
support to shape enterprise. Therefore, these are outlined as-:
 Industrial rivalries- The competitors of the same industry can make the working of
“organic treasure” tough.
 Threat of new entrance- It can enhance the level of competition within enterprise and
can also affects profitability and productivity of enterprise.
 Threat of substitute- The similar commodity within the market can affects the selling of
enterprise.
 Power of suppliers- The present of high number of suppliers leads to power of supplier
is quite low.
 Bargaining power of buyer- Due to presence of high number of substitute and varied
eating options the bargaining power in food industry is high.
P3 Conduct the questionnaire to show that there is requirement for Fast food item or services,
research similar fast food item to show that there is a gap for this idea.
Theme:1 Fast food idea collect information about the Preferences and taste of customers.
Q1. Does fast food business collect information about the Preferences and taste of customers
for new product launch?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
4
2
Total 20
Table:1
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17%
20%
10%5%
49%
Respondent
Strongly Agree
Agree
Strongly disagree
Disagree
Total
Figure 1
Data Interpretation:
In above table, it has summarised about the Fast food business idea that can be identified
based on customer preferences, taste. For developing new idea which require to do survey for
identifying specific requirement of potential demand. Because customer demand has rapidly
changed as per trends. As per analysis, it has identified that maximum respondent agree on the
Fast food idea collect information through potential client. It can be found that 7 respondents
strongly agree, 8 agree, 4 strongly disagree, 2 disagree. It always helps for fast food business
idea to increase productivity and profitability in global marketplace.
Theme:2 Fast food enterprise inform you about new product and service by using Email,
other sources
Q2. How often Fast food enterprise inform you about new product and service by using Email,
other sources?
Option Respondent
 Monthly
 Never
 Weekly
10
2
8
Total 20
Table: 2
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1 2 3 4
0
5
10
15
20
Chart Title
Option Respondent
Figure 2
Data Interpretation:
In above discussion, it has summarised about the Fast food business provide the
information about the new item to customer by using online medium such as Email, website and
application. Furthermore, it has found that maximum respondent agrees on the online platform
for providing correct information to the potential client. It can be determined that 10 respondents
Agree on monthly basis, 2 respondents never agree, 8 respondents agree on weekly basis.
Theme:3 Customer satisfied with new fast food products and services in marketplace.
Q3. Do you think that Customer satisfied with new fast food products and services in
marketplace?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
3
2
Total 20
Table:3
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S t r o n g l y
A g r e e
A g r e e S t r o n g l y
d i s a g r e e
D i s a g r e e T o t a l
0
5
10
15
20
25
7 8
3 2
20
Respondent
Figure 3
Data Interpretation:
As per analysis, it has identified that how customer satisfied with the product and
services in global marketplace. it has found that many people attract towards fast food product
and services so that it become great opportunities for adopting as a new idea in fast food. It
provides the better quality of product and services. As per analysis, Maximum respondents are
agreed with Fast food business idea to satisfy customer needs. However, it can analyse that 7
strongly agree, 8 respondents agree, 3 respondents strongly disagree, and 2 respondents disagree.
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Theme:4 Fast Food business use effective promotional ads in conveying information about its
product
Q4. Are you agree that Fast Food business use effective promotional ads in conveying
information about its product?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
3
2
Total 20
Table:4
1
3
5
0 2 4 6 8 10 12 14 16 18 20
Respondent
Respondent
Figure 4
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Data Interpretation:
In above discussion, it has summarized about the Fast Food business use effective
promotional ads in conveying information about its product. Furthermore, it has found that
maximum respondent agrees on the promotional activities which help for providing accurate
information about fast food item or services to customer. It can be determined that 7 respondents
strongly agree, 8 respondents agree, 3 respondents strongly disagree, and 2 respondents disagree.
Theme: 5 different age group people consume fast food.
Q4. Do you think that different age group people consume fast food?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
8
3
8
1
Total 20
Table: 5
Strongly
Agree Agree Strongly
disagree Disagree Total
0
5
10
15
20
Respondent
Data Interpretation:
In above table, it has concluded that different age group people consume fast food so that
it become great opportunities for establish business in marketplace. As per analysis, it has
identified that 8 respondent strongly agree, 3 agree, 8 strongly disagree and 1 disagree. Each and
every respondent share their own personal experience. In this way, it can easily identify the
opinion about the people those are consuming fast food.
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Theme: 6 fast food is become more convenient and cheap alternative to home-made food.
Q6. Do you think that fast food is become more convenient and cheap alternative to home-
made food?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
3
2
Total 20
Table:6
Respondent
Strongly Agree Agree Strongly disagree
Disagree Total
Data Interpretation:
From above discussion, it concluded that Maximum respondent agree on the statement
where fast food is become more convenient and cheap alternative to home-made food. It can be
available in any place so as become easier for people to purchase. In term of taste preference,
fast food always attracts more and more customer towards. As per analysis, it has identified that
7 respondent strongly agree, 8 agree, 3 strongly disagree and 2 disagree.
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Theme: 7 Fast food industry damaging the environment or culture.
Q4. Do you think that Fast food industry damaging the environment or culture?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
4
4
4
8
Total 20
Table: 7
0
2
4
6
8
Respondent
Data Interpretation:
From above table, it has summarized about the fast food industry image where how it can
damage the entire culture or environment. As per analysis, it can be determined that 4 respondent
strongly agree, 4 agree, 4 strongly disagree and 8 disagree. Each and every respondent share their
personal experience where how it will impact in both positive as well as negative manner.
Secondary analysis
Fast food business idea and thought that perhaps open different restaurant, café in
marketplace. sometimes, it is hardly to establish the business which require for implementing
innovative concept so that many customers attract towards product and services. Many
companies are adopting price strategies for providing better fast food item in reasonable price
and always maintain the quality of services (van Werven, Bouwmeester and Cornelissen, 2019).
However, it is to be consider business idea that will make brand awareness among potential
customers. It involves discounts, offers and provide special dishes for every age groups. These
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types of idea adopt by restaurants to increase their popularity in global world. They also provide
online option to deliver fast food product in customer location.
P4 Analyse the gap for fast food item and how it will be different from other, better than its
competitors.
Fast food business idea is one of leading in wide areas covered by different nations.
Nowadays, fast food sector has great potential that owing the substantial naturals, human
resources and long tradition. In present scenario, A new fast food idea have still been positive
for organizations (Paalonen, 2019). Their product and services always attract more customer on
the domestic, slightly extent towards international marketplace. in this way, it has become
significant role played within organization to increase sales, employment and exporting.
Market Position of Fast food business
As per analysis, it has found that total sales increase and goes to export product or services
in global marketplace. there are approximately 32 million account for realised profit and shows
that operates rather than well (Pérez-Hernández, 2019). It has been exported, imported not only
domestic level but also explore international marketplace. On the other hand, there is some
problem when many countries have low purchasing power which are greatly affects on the size
of domestic demand of goods, it may include the food item and services (Hashem, Freihat and
Homsi, 2020). it is highest demand in different areas where it can easily segment in terms of
quality. In this way, it is best option for improving overall business production and sales in fast
food enterprise.
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However, Fast food products that are successfully and increasingly exported in European
union countries with large marketplace. It is primarily in Austria, France, Sweden and Germany.
Identify gap of Fast food product and service quality
 Gap:1 customer expectation
 Gap:2 Service delivery
 Gap:3 Management perception
 Gap:4 Service quality specifications
Industry analysis
 The global Fast food restaurants has rapidly increasing their branches across the world. it
has managed to grow over five years despite being battered by low global economy.
Currently, society has developed awareness towards health and associated with diet.
 The Fast food business experienced steady and growing demand from emerging country
economy. In this way, many organizations attempt to respond in the change of client
preferences and provide the better food items.
 In 2013, The revenue of fast food industry is increasing and expected to address average
rate 2.5% per year (Pérez-Villarreal, Martínez-Ruiz and Izquierdo-Yusta, 2019).
 The whole industry has decline in 2009 but after next years, it has continued to growth on
regular basis.
Competitors
There are various types of competitors on the domestic market, large organizations from
Macedonia, Croatia. Fast food business idea has become competitive advantage for organizations
to increase overall profitability in global marketplace.
Promotion and branding of product
The Fast food organizations are using the promotional and marketing activities which
help for providing the information about goods year (Pérez-Villarreal, Martínez-Ruiz and
Izquierdo-Yusta, 2019). It is important for establishing connection with potential customer.
Based on segment, it is much weaker than other competitors. Also have the proper qualified
people who will help for increasing visibility of fast food enterprise in global marketplace
(Pérez-Hernández, 2019). A huge amount of money they invest into market positioning of fast
food product, give a tough competition to other fast food industry.
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P5 Describe the use of SWOT analysis Fast food item and explain the why it will be achieved
success.
SWOT analysis is a type of framework that reveals how fast food enterprise uses its
competitive advantage with the help of innovative idea. In order to dominate other competitors in
global marketplace (Aarts, 2020). It has continued identify the strength, weakness, threat and
opportunities that affects on the organization.
Strength
 Fast food industry has offered the various type of product and service in global
marketplace. usually they provide product as much lower price as compare to another
restaurant.
 Fast food enterprise is the most popular choice among customers because they are
offering sweet, so they appeal to everyone.
 The food is being prepared within few minutes and server as soon as possible. In this
way, it drives to increase demand in marketplace. Every age group of people want to eat
fast food items.
Weakness
 Many people are becoming health conscious and prefer to choose healthy item in their
diet. In this way, it directly affects on the fast food business. it will change the need and
requirement of product in marketplace.
 Fast food organizations have faced challenges in the past few years and profit margin
have been decreased.
 33% price outlay of food and beverage increases, price have led to slow down margin
over last years year (Pérez-Villarreal, Martínez-Ruiz and Izquierdo-Yusta, 2019).
 Market saturation is a type of other factors which has increased competition level in
global marketplace.
Opportunities
 The international fast food industry has been increased sales, as it offers the opportunities
in foreign market to grow in fast. There are many organizations open their new branches
with innovative fast food ideas year (Pérez-Villarreal, Martínez-Ruiz and Izquierdo-
Yusta, 2019).
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 The franchise is offered the great opportunities for identifying the profitable niche in food
franchise space.
 Fast food enterprise use modern technology which allow for implementing innovation. It
also creating the application where provide facilities of customer to order food through
online medium.
Threats
 Highly competitive rivalry and social culture trends in global world so that they directly
impact on the fast food business idea.
 Fast food enterprise is susceptible to change their policies and procedures but affects on
the current status. In many cases, business not completely acquire safety standards,
sanitation requirements. In this way, it could force fast food to close.
P6 Use PESTLE analyse to critically evaluate the market in which product and services will be
operating in.
In present era, the environment for each entity is very competitive. With help of
application of Porter five forces the external working of entity can be identified as-:
PESTLE analysis for fast food organisation-:
 Political factor- It is components that defined as to influence business activities at great
extent. Therefore, entity needs to deal with rules and regulation of local bodies (Varis and
Littunen, 2010). Thus, factor that can affect working such as increase or decrease in tax,
change in policies, tariffs etc. Henceforth, operations of “organic treasure” can be
affected due to lack of political stability and other laws. On the other hand, trends affects
on the fast food industry because demand of customer increases while demanding the
healthier option on menu as public health policies. These changes always affects on the
purchases of foods and represent as show calories but increase requirement of healthy
chain.
 Economic factor- This is termed out as component that affect organisation management
at greater extent. In addition to this, recession, increase and decrease in rate of interest,
inflations and demand and supply of fast food entities etc. The unemployed rate which
affects on the fast food industry whereas it compare the healthier food item to other fast
food. It is not only convenient but despite of healthiness.
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 Social factor- It is defined as component that inclusive of growth rate of population,
education level and income statistics etc. Managers of “organic treasure” needs to take
initiatives to analyse buying habits, investing power and religion beliefs etc. Fast food
trends are shifted on what client wants. As per mention throughout analysis, focused on
the different nations. In this way, it has increased the organic food item in which
changing the lifestyle of people.
 Technological factor- In present era, technical advancement plays crucial role to
advanced business operations effectively. Thus, entity must use technical product to bring
out advanced working. Therefore, social sites such as Facebook, Twitter are some of
popular for promoting brands. Entity must have use of technical advancement to increase
their marketing level (De Zubielqui, Lindsay and O’CONNOR, 2014).
 Legal- It is component that inclusive of consumer, discrimination and varied laws of
employment. In order to be competitive, the enterprise needs to be complied with rules
and regulations. Fast food industry has high standards in term of safety and security. In
particularly, it has scored of rules on how fast food should be imported or exported. In
most of cases, it may include proper direction on what temperature different in fast food
item. At that time, it follows the proper legal rules and regulations.
 Environmental- The company need to carry out the activities with help of looking over
climate and whether conditions of place where operations being carried out. The
environmental factor impact on the fast food enterprises. It is not only increasing
awareness of health food among customer but also for require to environmental condition
otherwise, it has increased the problematic situation. As a result, customer are moving
towards another food option.
CONCLUSION
From above discussion, it concluded that Entrepreneurial opportunities can be described
about the business situation and condition in global market through product or services. In this
report, it has summarized about the entrepreneurial opportunities to enhance profitability and
productivity. Furthermore, it is also covered ways that coming with an entrepreneurial idea to
evaluate Ducker's 7 source of systematic innovation. However, it can be defined the selling
19

position of entrepreneur idea and analyses market gap. Lastly, SWOT and PESTLE analysis are
be carried out to analyse the market in which product and service operates.
20

REFERENCES
Book and Journals
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perspective. Journal of Insects as Food and Feed. 6(1). pp.67-68.
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and marketing sources of ideas influence innovation and entrepreneurial performance in
Australian SMEs. International Journal of Innovation Management. 18(02). p.1450017.
De Zubielqui, Lindsay and O'CONNOR, 2014Varis and Littunen, 2010 Mazzarol and Reboud,
2020 Zanabazar and Jigjiddorj, 2020 Tóth and Rizzo, 2020
Hashem, T., Freihat, S. and Homsi, D., 2020. Customer-focused service management as an
approach of enhancing service culture among fast-food chains. Management Science
Letters. 10(9). pp.2001-2010.
Mazzarol, T. and Reboud, S., 2020. Entrepreneurship and Innovation in Large Firms.
In Entrepreneurship and Innovation(pp. 95-129). Springer, Singapore.
Paalonen, H., 2019. Business model for a hotel providing event planning services.
Pérez-Hernández, L., 2019. XL burgers, shiny pizzas, and ascending drinks: Primary metaphors
and conceptual interaction in fast food printed advertising. Cognitive Linguistics. 30(3).
pp.531-570.
Pérez-Villarreal, H.H., Martínez-Ruiz, M.P. and Izquierdo-Yusta, A., 2019. Testing Model of
Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values,
Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating
Hamburgers?. Foods. 8(9). p.369.
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Zanabazar, A. and Jigjiddorj, S., 2020. The factors effecting entrepreneurial intention of
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EDP Sciences.
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Questionnaires
Q1. Does fast food idea collect information about the Preferences and taste of customers?
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
Q2. How often Fast food enterprise inform you about new product and service by using Email,
other sources?
 Monthly
 Never
 Weekly
Q3. Do you think that Customer satisfied with new fast food products and services in
marketplace?
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
Q4. Are you agree that Fast Food business use effective promotional ads in conveying
information about its product?
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
Q5. Do you think that different age group people consume fast food?
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
Q6. Do you think that fast food is become more convenient and cheap alternative to home-
made food?
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 Strongly Agree
 Agree
 Strongly disagree
 Disagree
Q7. Is fast food industry damaging the environment or culture?
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
24