Unit28: Corporate Events Management

Corporate Events
Management

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
P1 Determination of various corporate focused events..........................................................3
P2 Comparison and contrasting of different between leisure events and corporate...............4
Task 2...............................................................................................................................................5
P3 Review of a range of different types that corporate events carries...................................5
Task 3...............................................................................................................................................6
P4 Assess different criteria to identify the potential audience for a new corporate event.....6
P5 Examination of the key elements of a basic feasibility study for a corporate event.........7
Task 4...............................................................................................................................................8
P6 Applying for corporate event, applying key planning and promotional principles..........8
P7 Evaluation of the process taken for the planning and promotion of a corporate event...10
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Corporate event can be considered as a special gatherings where number of people that
belongs to a particular business or in relation to a specific society comes together at a particular
time on a venue. in present time, business organisations performs corporate events for different
reasons like formal communicative meeting, addressing the staff for number of objectives and
brand endorsements (Raj, Walters and Rashid, 2017). Along with this, the project that has been
undertaken is based on the company that is Bespoke events which is one of the famous event
company in all over United Kingdom. On the other hand, this event company is holding
experience of more than 25 years and plans different events for various industries like media,
automotive, fashion, entertainment, finance and retail sector. Away with this, report will consider
different types of corporate sector various strategic goals that different corporate event carries,
criteria for identification of potential audience, promotion and planning of the event and lastly it
will consider the elements of feasibility study for a particular event.
Task 1
P1 Determination of various corporate focused events
In present time, corporate based event specifically consists of various number of
functions which may involve formal security, value which are helpful in organising for
institution, professional work groups, industry and so on. Some of the specific types of corporate
events that are conducted in order to attain different purposes by various organisations and these
are mentioned underneath:
 Sales meeting: This type of event is specifically held by different organisations in a
regular span where the project manager of the event managers specifically delivers the
information in relation to the overall sales process from the integral of the external
sections to the individuals who are invited within the meeting. This corporate event
arranges a number of members like wholesalers, renowned retailers, distributors, existing
customers, targeted customers, and many more other individuals. Basically, bespoke
event management organisation could effectively deliver some sort of entertainment to
staff members that are invited within the sales meeting with the help of innovative and
mind freshening related activities (Grayson and Hodges, 2017).

 Product launch: This is a type of corporate event where main business associations
specifically introduce a new product within the market which can be both at small or
large level. Host of the or event manager specifically associates the objectives in front of
both the partners along with the investors and delivers the information in relation to the
new product which company is going to launch in near future. Bespoke events can
effectively help an organisation in launching its new product in front of the potential
individuals who are connected with the launch and company.
 Exhibition: This can be considered as one of the crucial corporate event where public
exhibitions are specifically attended by number of individuals and some of these kind of
corporate associations delivers the assistance to many business forms rivals, and other
individuals in order to redesign or recreate the image of their own as a Pioneer in front of
the market. In present context, bespoke events which is one of the crucial event company
of London majorly developed sponsorship rates for the purpose of publicizing the event
in front of number of individuals and they also render corner space along with state
services which helps Pioneer in delivering the goal of conducting the event in front of
listeners.
P2 Comparison and contrasting of different between leisure events and corporate
Leisure and corporate events are considered to be the two significant type of events,
which plays an important role for events actor and a difference between these two are performed
underneath:
Corporate Events Leisure events
Both the charity along with the commercial
events are considered as the category of the
sands of events where we spoke event can
help in organisation in enhancing the number
of chances of delivering the desired goal to
the targeted public (Quarshie, Salmi and
Leuschner, 2016)
This could be understood with a good
example of event where concerts,
recreational, sports ground, entertainment,
circus are said to be the events that comes
under leisure events and these are specifically
performed in order to entertain the
individuals.
This type of events are specifically performed
or developed for promoting purposes of
various facilities, charitable trust, product and
Entertaining the audience is considered to be
the primary most feature and the aim of a
leisure event where every single task is