Corporate Events: Types, Objectives, and Feasibility

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Determine range of various corporate focused events...........................................................4
P2 Compare & contrast the difference among corporate as well as leisure events.....................4
TASK 2............................................................................................................................................4
P3 Review a range of various forms of events & assess how it fulfil various strategic focus &
goals............................................................................................................................................4
TASK 3............................................................................................................................................4
P4 Assess various criteria to identify the potential audience for a new event ...........................4
P5 Examine the key aspects of feasibility for a corporate event.................................................4
TASK 4............................................................................................................................................4
P6 Devise a plan for event, applying promotional and planing techniques................................4
P7 Evaluate the procedure for the planning as well as promotion of a corporate event.............4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Corporate event is termed as a type of event, social activity and hospitality activity which is
mainly funded by an organization. Along with this, it is basically a formal event wherein invited
guest joint the event with some purpose and objective as well. One of the main purpose to
conduct event is to create a new leads, promote existing product and services, launch a new
product, rewards and recognizing staff members etc (Heath, 2020). It is stated that corporate
events are implemented in a systematic manner which consist of effective planning that include
some factors such as brand endorsement, formal meeting, staff addressing and many more. For
the present report, Seven Events Ltd is chosen as a base company. The company mainly operates
in London, UK and is specialized in conducting and organizing live events, digital events which
provide high experience to customers. The report will cover various forms of corporate events
along with difference between leisure events and corporate event. Along with this, there is
discussion about different forms of corporate events & how it meet with the set objectives.
Furthermore, different aspects of feasibility for corporate event will be elaborated. In the last,
promotional as well as planning techniques were describe with its procedure as well
TASK 1
P1 Determine range of various corporate focused events
Corporate events are those events which are formally organised any terms of the prominent
activities that are concerned with professional institution sector work and many more (Sorescu,
Warren and Ertekin, 2017). There are several forms of Corporate events that are mentioned as
under
Exhibition: It is prominently a public exhibition which is attended by various organisations.
Along with this these corporate events are useful for company to improve their reputation in the
market. In relation with seven events London it is identified that the major role of supervisory
crew for these events is to considered the sponsorship dates for the objective considering the
publicising corporate event prominently. Besides this company also tends to offer effective
service and prominent corner space by which staff members suitable execute effective
functioning in proper manner.
Sales meeting: It is the prominent meeting which is useful considering the promisors on the
regular basis. It is the basic objective for these events in terms of undertaking every individual as

the part of effective sales process in prominent manner (Shiu and Yang, 2017). Individuals
involved in this meetings are employees potential users retailers distributors wholesalers and
many more. In terms of seven events London it is the prominent authority undertaking various
types of meetings it is useful in terms of keeping innovative and fresh mind for the staff
members that prominently towards the advancement of effective level of performance in
prominent way.
P2 Compare & contrast the difference among corporate as well as leisure events
It is identified that leisure and corporate events are the two main types of events that takes
place in in the sector. As both the events are different from each other which are mentioned as
underneath
Leisure event:
 It undertake various events including entertainment sports event concerts and many more.
 The basic objective of organising these types of events is to offer entertainment services
to the large number of individuals.
 It prominently identify the suitable candidates with our being hired for the development
of pleasure events in terms of retaining people in an effective manner (Welford, 2016).
 Moreover, leisure events become quite powerful by considering the online reviews for
the effective recommendations and the leisure travellers depends on the reviews for the
prominent choice of hotel.
 In the leisure events individuals tends to develop relations with their friends and family
these trips are only for fun time.
 In this, the competitors are the hotels and those agencies who prominently offer fun
activities to their potential customers.
Corporate event:
 These events undertake suitable commercial and charity based events.
 The basic objective is to promote the suitable products facilities employee rewards and
many more.
 In regard of this skilled and potential candidates are hired by which they can execute each
and every activity in an effective manner.