Innovation and Commercialisation

INNOVATION AND
COMMERCIALISATI
ON

Table of Content
 Introduction
 Importance of the commercial funnel and New Product Development.
 Innovation Business Case.
 Tools for developing , retaining and protecting knowledge and
intellectual property.
 Conclusion
 References

INTRODUCTION
The success of the organisation mainly
depends upon the satisfaction of the
customers needs and expectation
through their quality products and
services. Innovation and the
Commercialisation is the only factor
which every association has to deal
with. Innovation is coined as the
process of yielding new methods to
operate, to create, to produce etc. in
the very effective manner.

Importance of the commercial
funnel and New Product
Development.Every organisation is required to implement both these factors as these would help
them in achieving higher margin of profits and sales.
Commercial funnel is the wide term that is used by the organisation to identify and
determine the failure and success of the stages in the process of the innovation
funnel. These are the term basically used by the retail or manufacturing department
so that the sales volume can be identified and the customers can be retained
towards the business.