United Milk Commodities Case Study

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United Milk Commodities
Case Study Scenario
1/24/2019

United Milk Commodities (UMC)
Table of Contents
Executive Summary...............................................................................................................................2
Introduction...........................................................................................................................................3
Task C...................................................................................................................................................3
Role of Business Process Modelling & Benefits of AS-IS and A-to-B model for General Manager. 3
Importance of Information & Use of Information Technology..........................................................4
Mobile Application for UMC............................................................................................................5
Difference between Web Analytics, Social Network Analytics, and Customer Relationship
Management......................................................................................................................................6
Privacy Laws & Cyber Security Measures........................................................................................7
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9
1

United Milk Commodities (UMC)
Executive Summary
UMC is a business organization that started itself as a milk processor for the local dairy
firms. The company has now expanded itself and has entered the local markets and also
exports the products. The primary types of operations that are followed in the organization at
the moment are manual in nature. The company has decided to develop and implement the
automated information system to modify its business operations and processes. The report
covers the details of the system, business process modelling, use of technology, and the
information security policies that shall be followed.
2

United Milk Commodities (UMC)
Introduction
United Milk Commodities (UMC) is an organization that was founded in the year 1963 in
Berwick, Victoria. The company started as a milk processor for the local dairy farms. It has
now established itself as a multi-million dollar organization that has now penetrated the local
markets. There is a wide range of milk products and specialized milk products provided by
the organization. The primary natures of operations that are carried out in the organization are
manual processes. This has resulted in a number of loopholes for the business firm that need
to be filled. An automated information system for handling the business orders to assist the
drivers in navigating the routes will be developed for the organization.
3