Business Plan: United Health Support, Healthcare Services

The business plan for United Health Support outlines a venture in the health industry, focusing on providing online web-based health services and products. The company aims to offer competitive pricing and 24/7 health services, with a focus on developing nutrition bars, health drinks, and healthy food products. The plan emphasizes the use of electric digital data processing services for recording and processing customer profiles, along with an online portal for document maintenance. The business model allows customers to select their required services and products. The technology and operations include forecasting, commercial services, and administrative services. Pricing for services varies, with an appointment fee for advisory services. The plan includes competitor analysis, funding strategies such as crowdfunding, and financial projections with a 10% market penetration growth rate. Skills requirements for medical practitioners and recommendations for operational efficiency and management are also included. The report concludes with a bibliography of relevant sources.

United Health Support
Providing Health Care Solutions

BUSINESS SUMMARY
› The business plan will be primarily in the health industry.
› United Health Support will be providing health services and
products.
› The company in the way of online web based will give the
health products and services.
› Competitive pricing and 24*7 health service will be the key
focus for the company.
› The health products that would be developed by the company
would be nutrition bars, health drinks and healthy food
products.

Idea and Technology Proposed
› The technology that the company will be implement for the
processing and the operations of the company will be the
electric digital data processing services.
› The digital processing of the various data is of key importance
as the company will be recording and processing various
customer profiles of the company that are currently with the
company as a company.
› The company will be having an online portal system, which will
allow the customers in the maintenance of the various health
related documents so that the customers can assess the same
with greater care

Business Model or Products Services
› . The Business model for the products and health services should
be such so that the every consumer will be able to select the type
of services as required by the customers.
› Customers would be able to select the type of services and
products that will be required.
› The various health related services that will be provided by the
company will help the company in the getting wide base of
revenue.
› Application of digital health services and fast, easy and customised
solution in the health area is something, which is demanded by
the consumers

Technology and Operations
› The technology areas associated to the portfolio services are
seen to be considered with the forecasting purposes, electric
digital data processing commercial services and administrative
services.
› The key technology for the company will be considered with
the adoption of data processing, commercial, financial
managerial and administrative services which are required for
pictorial communication.
› The electrical digital processing will be further associated with
preparation of the reports as per the medical and dental
purposes.

› The prices of the Clinical Medical Assistant will be based on
different types of medical assistance provided in terms of the
physicians, nurses, and other healthcare professionals.
› It needs to noted that all the patients seeking for advisory
services from the business needs to pay an appointment fee
of INR 500.
› The typical nature of the duties for the clinical medical
advisors will be taken into consideration as per taking patient
histories, suggesting performing simple tests and assisting the
clients in providing education and care instructions
Pricing

Competitor Analysis
› United Health Support will be facing direct as well as indirect
competition from the various companies and institutions that
provides various business services in the field of health
industry.
› Key Online-Health Providing companies in India are Live
Health, Lybrate and Niramai.
› Offline Health Services Companies are Medical Companies like
Fortis Health Care, Apollo Hospitals, Thyrocare are some of
the leading large hospital chains.

Funding
› Crowd funding is a popular key alternative source of
financing that can be used as one of the source of financing
for the company.
› Equity Crowd Funding will be the key source for raising the
capital source for the company.
› The future course of action as restated by the company will
be increasing the equity share capital and reducing the debt
of the company.

Financial Analysis
› The financial analysis of the United Health Support was conducted
by forecasting the revenue and the key expenses of the company.
› The market penetration of the company for the products and
services of the company was expected to be at a 10% growth rate
for the company.
› The revenue in the company in the initial first year is estimated to
be around INR 330,000 and the growth of revenue from the
second year itself would be growing at a constant rate of 10% for
the five-year trend.
› The financial analysis of the company was conducted thereby
assessing the various factors and the key factors for the company.

Skills Requirements
› The medical practitioners are seen to be maintaining the
relevant skills, which are seen with Dental Services, Long Term
Care Services, Medical Assistance for Children and Special
services for kids.
› The knowledge set of improved patient care will be aimed at
caring for the patients by being aware of the complete
medical history.
› The appointed medical practitioners will be also having access
to highly advanced software and applications

Recommendation
› United Health Support will be starting the health venture in
India where the demand and market structure for the
company depending on the market forces was fond to be
adequate.
› Use and demand of better and efficient technology and
services is what the customers always required from
companies.
› Success of a business is always dependent on key and crucial
factors of the operations of the company such as operational
efficiency and management strategies placed by the
companies.

Bibliography
› Ajello, A., 2016. Financial intermediation, investment dynamics, and business
cycle fluctuations. American Economic Review, 106(8), pp.2256-2303.
› Alhabeeb, M.J., 2014. Entrepreneurial finance: fundamentals of financial
planning and management for small business. John Wiley & Sons.
› Allard, J. and Fortin, M.C., 2017. Organ donation after medical assistance in
dying or cessation of life-sustaining treatment requested by conscious patients:
the Canadian context. Journal of medical ethics, 43(9), pp.601-605.
› Alviniussen, A. and Jankensgard, H., 2015. Enterprise risk budgeting: bringing
risk management into the financial planning process.
› Alviniussen, A. and Jankensgard, H., 2015. Enterprise risk budgeting: bringing
risk management into the financial planning process.
› Ballesteros-Sola, M., 2014. Social business planning: Management and financial
issues. In Social Business (pp. 157-176). Springer, Berlin, Heidelberg.