Menu Review and Redesign for Zambrero: A Brief Overview

This article provides a menu review and redesign for Zambrero, a Mexican restaurant in Australia. It includes an evaluation of menu items, classifications, and nutritional value, as well as the identification of potential design and proposition of an alternative menu concept. The article also includes a redesigned menu blueprint and references.

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 <Your Name> 2017
<University>
<FOOD AND BEVERAGE MANAGEMENT>
by
<Your Name>
<Date>
<Lecturer’s Name and Course Number>

Table of Contents
A brief overview..............................................................................................................................3
Menu Review...................................................................................................................................3
a. Identification and evaluation of menu items, classifications and nutritional value.................3
Nutritional value of items.........................................................................................................4
b. Identification of potential design and proposition of an alternative menu concept.................5
Redesigned menu blueprint.............................................................................................................7
Original menu of Zembrero.........................................................................................................7
Redesigned menu.........................................................................................................................8
Reference List..................................................................................................................................9
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A brief overview
In order to accomplish this menu review and redesign assignment, Zambrero food outlet has
been selected. This Mexican restaurant has gained significant popularities in last few years in
Australia. The primary aim of this outlet is to serve hungry people, who cannot afford to
purchase any food. Hence, the ‘Plate 4 Plate' initiative of this outlet has received maximum
support from the community (Zambrero.com, 2018).
It is to inform that Zambrero offers vegetable dishes to its consumers, which can be interpreted
as the unique selling point (USP) of this outlet also. Although, this restaurant also provides non-
veg elements as per the choice of consumers. Traditionally, this outlet offers Burritos and
Chikitos, bowls, nachos and much more to its consumers. However, this outlet has recently
introduced its ‘new summer bowl' menu concept. It is identified that the proposed menu concept
is another subsidy of its ‘bowls'. Although, the combination of black rice and kale salad, with the
inclusion of topped almonds and sunflower seeds, have made this new menu of this outlet is
appealing in nature. Besides the ‘summer bowl’, summer add-ons are also introduced as
supplementary, which includes nut and seed mix, almonds, red cabbage and much more.
Menu Review
a. Identification and evaluation of menu items, classifications and nutritional value
Focusing on the existing menu of Zambrero, it can be said that the outlet has proposed an array
of food items to cater to the needs of consumers. Hence, hundreds of menu items have unsettled
consumers to select their perfect order. It is observed that Burritos and Chikitos are segregated in
five major dishes, such are:
 Classic Burrito
 Burrito IQ
 Power Burrito
 Classic Chikito
 Chikito IQ
Hence, the classifications of other menu items have been illustrated in the following table
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Bowls Nachos & More Kids Menu Grab & Go Z-Rated
 Classic
Bowl
 Bowl IQ
 Power
Bowl
 Summer
Bowl
 Nachos
 Hard and
Soft
Tacos
 Doscapas
 Quesadill
a
 Kids
Nachos
 Kids
Bowl
 Kids
Bowl IQ
and
much
more
 Hazillo
Brownie
 Almond
Muesli
Bar
 Black
rice
 Blondie
 Ginger
Pig
 Fire &
Ice
 Jalapeno
Surprise
and
much
more
Table 1: Menu classification of Zambrero
(Source: Zambrero.com, 2018)
Nutritional value of items
As this outlet is specialised in serving high-quality nachos, burritos and bowls, the nutritional
value of these significant items are illustrated in the following figures:
Figure 1: Nutritional facts of Nachos
(Source: Nutritionvalue.org, 2018)
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Figure 2: Nutrition facts of Burritos
(Source: Nutritionvalue.org, 2018)
Figure 3: Nutrition facts of Black rice bowls
(Source: Nutritionvalue.org, 2018)
b. Identification of potential design and proposition of an alternative menu concept
Menu design has been considered a significant factor that enhances the profitability of
restaurants (Filimonau et al. 2017). Focusing on the current menu design of Zambrero, it can be
said that too many items are available in the menu list (Morley et al. 2013). As per the consumer
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behaviour decision theory, consumers always seek an alternative. Therefore, including too many
food items might influence the purchase rate of other food items. Hence, it is recommended to
nullify less successful things from the menu list. As identified by Bamossy and Solomon (2016),
repealing less favourable food items enhances the profitability of a restaurant. In addition, it can
also be said that Zambrero is unable to follow the current trends (Kirkpatrick et al. 2014). For
example, serving burritos without the top-ins of chicken and beef is a prime epithet that the
outlet is not staying up with the current trends (Hawley et al. 2013). It is also identified that
Zambrero offers similar types of products in different forms or quantities. For instance, burrito
IQ and Chikito IQ are comparable with kids Chikito IQ and Burrito IQ. Hence, it is essential for
the outlet to propose unique food items rather than serving identical products (Bunmak, 2017).
Variety of speciality drinks are also found missing from the menu of this outlet, which has been
termed as a significant factor to attract consumers (Boniface, 2017). Therefore, following menu
concepts for Zambrero are proposed below:
 Isolate less renowned products like Bowl IQ
 Isolate comparable food items like Power burrito, burrito IQ and Classic Burrito
 Include speciality drinks. Zambrero could include some Mexican speciality drinks like
Michelada, Horchara, Spicy Margarita and much more
 Optimise the menu and make it more compact for users to check the speciality of the
restaurant
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Redesigned menu blueprint
Original menu of Zembrero
Figure 4: an Original menu of Zambrero
(Source:
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Redesigned menu
Figure 6: Redesigned menu for Zembrero
(Source: Self-Developed)
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Reference List
Bamossy, G.J. and Solomon, M.R., 2016. Consumer behaviour: A European perspective. New
York: Pearson Education.
Boniface, P., 2017. Tasting tourism: Travelling for food and drink. Abingdon: Routledge.
Bunmak, S., 2017. Migrant networks of irregular Nayu workers in Malaysia–The case of the
Tom Yum restaurants in Kuala Lum. Geografia-Malaysian Journal of Society and Space, 7(2).
Filimonau, V., Lemmer, C., Marshall, D. and Bejjani, G., 2017. ‘Nudging’as an architect of more
responsible consumer choice in food service provision: The role of restaurant menu
design. Journal of cleaner production, 144, pp.161-170.
Hawley, K.L., Roberto, C.A., Bragg, M.A., Liu, P.J., Schwartz, M.B. and Brownell, K.D., 2013.
The science on front-of-package food labels. Public health nutrition, 16(3), pp.430-439.
Kirkpatrick, S.I., Reedy, J., Kahle, L.L., Harris, J.L., Ohri-Vachaspati, P. and Krebs-Smith, S.M.,
2014. Fast-food menu offerings vary in dietary quality but are consistently mediocre. Public
health nutrition, 17(4), pp.924-931.
Morley, B., Scully, M., Martin, J., Niven, P., Dixon, H. and Wakefield, M., 2013. What types of
nutrition menu labelling lead consumers to select less energy-dense fast food? An experimental
study. Appetite, 67, pp.8-15.
Nutritionvalue.org, 2018. Fast foods, with beans, burrito. Available at
https://www.nutritionvalue.org/Fast_foods%2C_with_beans%2C_burrito_nutritional_value.html.
[Accessed 18/04/2018]
Nutritionvalue.org, 2018. Fast foods, with cheese, nachos. Available at
https://www.nutritionvalue.org/Fast_foods%2C_with_cheese
%2C_nachos_nutritional_value.html. [Accessed 14/08/2018]
Nutritionvalue.org, 2018. Restaurant, Arroz con frijoles negros (rice and black beans), Latino.
Available at https://www.nutritionvalue.org/Restaurant%2C_Arroz_con_frijoles_negros_
%28rice_and_black_beans%29%2C_Latino_nutritional_value.html. [Accessed 16/06/2018]
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Zambrero.com, 2018. Our menu. Available at https://www.zambrero.com.au/menu. [Accessed
28/05/2018]
Zambrero.com, 2018. We are Mexican with a Mission. Available at
https://www.zambrero.com.au/our-story. [Accessed 25/06/2018]
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