Theory into practice project proposal PDF

University of Bedfordshire
Oxford College of Business
THEORY INTO PRACTICE PROJECT
BSS056-6
Name : ASHAN CHAMIKA SAMARASOORIYA
Tittle : THEORY INTO PRACTICE PROJECT PROPOSAL
Student Number : 2022424
Date : 05.11.2021

Theory in to Practice Project Proposal
Impacts of Service Quality in hospitality and medical services
Foreign Patients in Indian Medical Tourism

Table of contents
1. Background..............................................................................................................................4
2. Rationale...................................................................................................................................5
3. Scope........................................................................................................................................6
4. Aim and Objectives..................................................................................................................6
5. Potential for the Insightful Outcome........................................................................................7
6. Application of Theory to Practice............................................................................................7
7. Method of Analysis..................................................................................................................8
8. Evidence...................................................................................................................................9
9. References..............................................................................................................................10
10. Appendix.................................................................................................................................12

1. Background
The medical tourism business in India has evolved to be a multibillion-dollar industry, with
millions of people from all over the world flocking to the country each year for medical
treatment and to experience the country's rich culture. All civilizations and economies
throughout the globe have merged as a consequence of globalization and trade liberalization,
resulting in social, economic, technical, political, and cultural interactions enabled by continual
technological breakthroughs in communication, transportation, and infrastructure. Medical
tourists trust Indian hospitals because of their highly-skilled, experienced, and clinically superior
healthcare staff (Sharma, 2013).
The most common procedures sought by medical tourists in India include heart surgery,
orthopedics, dental care, cosmetic surgery, organ transplants, and surrogacy (L Singh, 2014), the
latter two of which may not be readily available elsewhere. In 2012, 171021 international tourists
traveled to India for medical treatment, up nearly 23% from the previous year. South Asia,
Africa, and the Middle East account for the majority of medical tourists (Ministry of India,
2012). The majority of them chose India because of its inexpensive cost, but the nation also
offers individualized services, highly skilled physicians, and shorter hospital wait times (T
Leong, 2014).
More than 30,000 healthcare professionals graduate each year in India, a world-renowned
medical training destination (Wong, & Musa 2012). The bulk of the 21 JCI hospitals in India
(JCI, 2013) is in New Delhi and Mumbai (Wong & Musa, 2012).
Patients can get transportation and housing while going for medical treatment thanks to a mutual
relationship between medical tourism establishments and medical care providers. Medical
travelers frequently include leisure activities and sightseeing in their budgets (e.g. transportation,
accommodation, food, beverages, and entertainment) when visiting each place (e.g. for medical
care) (Satjapot, et al., 2011). Medical tourists may be dissatisfied if they are not supplied with
consistent medical treatments at their location. This might have an impact on the medical tourism
industry's growth.