Strategic Management Final Assessment


Added on  2019-09-16

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University of Cumbria - MNGT7905 Strategic Management: AssessmentGeneral Instructions – Please read carefully1. You are required to complete the Final Assessment outlined below and submit your completed final document through the RKC Online Campus by the end of Unit 6. Your grade will be based 100%on this final document, to which you will also receive written feedback.2. Please ask any questions about the Final Assessment in the Forum.Final AssessmentThe Final Assessment is a 4500 words paper divided into two parts. It is strongly advised to start working on it early in the course. The aim of the Final Assessment is for you to demonstrate your understanding of key concepts in strategic management and your capacity to craft a professional document. It will be very good preparation for your dissertation. Part One (approx 3000 words)1.Choose a concept/model in strategic management. You can choose the concept from the ones discussed in the course or you can choose another one. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc. 2.Critically examine the concept: define the concept; identify when it was first discussed and what the arguments were for its creation; discuss how the concept then evolved by identifying the arguments for and against it over time and by noting any adaptations.3.Explain how the concept fits today with other concepts of strategic management, and discuss how/if the concept is relevant or not to today’s business challenges.In Part One you must demonstrate you can research and develop a deep understanding of a concept by identifying, examining and challenging different views of it. You should reference a minimum of 10 academic sources: academic books and/or articles from academic journals that are peer-reviewed. This excludes textbooks, articles from business magazines and ‘popular’ books you may find in airport bookstores, but you can use these as additional supporting references if needed. All sources should be correctly referenced using the Harvard system, as for any professional academic document. Part Two (approx 1500 words)4.Present a real life case study of the concept that you chose in Part One ‘in action’. You can use your own organisation or an organisation of your choice – we recommend you use an organisation you are personally familiar with as it will be easier for you to ‘see inside’ the organisation
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