Recommendations For Internet Access At Rubha Reidh, Scotland


Added on  2019-09-19

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<University>RECOMMENDATIONS FOR INTERNET ACCESS ATRUBHA REIDH, SCOTLANDby<Your Name>13th November2016Word count: <Lecturer’s Name and Course Number> <Your Name> <Your Student Number> 20161 of 12

Internet is a necessity for modern-day connected world. Internet has come a long wayfrom its roots in military research to become a part and parcel of human life in everypart of the world. It holds a significance for hospitality industry also. Travellersexpect to be connected to Internet courtesy of the accommodation or the place theyare visiting. Now, customers demand Internet access, no matter the location of thevenue. This paper analyses Internet requirement for Rubha Reidh, Melvaig, GairlochIV21 2EA, Scotland and presents alternatives and recommendations along withguidance on costs expected. <Your Name> <Your Student Number> 20162 of 12

Recommendations For Internet Access At Rubha Reidh, ScotlandInternet is an important part of human existence, and it benefits each and every personas per their requirement. As an illustration, while a citizen of USA may be consuming megabytes of data per minute on a videoconferencing call (Klosowski, 2016), a citizen of India may just be using kilobytes of data, but to apply for a competitive exam. Internet elevates us all, connects us all. So essential is this technology to humanexperience now, that United Nations has added Internet access to the list of basic human rights (Alexander and Shore, 2016). Internet has come a long way from its roots as a military research project (Licklider, 1963), to go on to level the playing field for every individual in every part of the world, and also to eliminate the tyranny of geography and time zones.As per Martin (2004), many small firms in hospitality industry are not conversant with the value Internet can bring to their business, and this deters them from gaining advantages. As an unrelated example, in Scotland, providing Internet access (in the form of WiFi) allows the tourist spot to be filtered in search results, where the tourists can exclude those venues which do not provide Internet access (Visitscotland.com, n.d.). This obviously means competitive advantage for those locations which provide Internet access. Adding to the importance of an Internet connection in hospitality industry, hotel guests now take Internet access for granted, and consider it more important than a fitness centre or a free breakfast (Networks, n.d.). This requirement of Internet access is a necessity for locations in well-connected places, but becomes even more relevant for tourist spots in remote locations like villages, islands, etc. However, remote locations also present challenges which are unlike those in well-connected places like cities, suburbs, and metropolitans as the conventional means of access (like underground copper or fiber-optic cabling, mobile phone coverage, WiFi hotspots) are not usually implemented. This may be because the Internet Service Provider (ISP) may not estimate a favourable return on investment (ROI) in such remote places, and neither the miniscule native population of the place, nor the tourists are willing to bear the costs of setting up an infrastructure, just for the few <Your Name> <Your Student Number> 20163 of 12

people. This paper analyses the requirements for Rubha Reidh, Melvaig, Gairloch IV21 2EA, Scotland.Characteristics of Rubha ReidhRubha Reidh or Rua Reidh Lighthouse is a remote lighthouse standing close to the entrance to Loch Ewe in Wester Ross, Scotland. This lighthouse was planned in 1853 and constructed and began operations in 1912 (Lighthouse Board, n.d.). Manual operations were replaced by automations and the lighthouse was later decommissioned in 1986 (Portal.historicenvironment.scot, 2016). The nearest place with a shop to Rubha Reidh is 12 miles way. There is another spot closer, but it just a camp site and an inn. Thus, Rubha Reidh is indeed a very remote location. It is a scenic place to rest, to unwind and provides expansive ocean view, whale watching and a quiet place away from the hustle and bustle of the modern day world. Also, it appears to be a popular place among tourists with TripAdvisor rating of 4.5 out of 5 (LLC, 2016). However, getting away from the modern world is not the true intention of every tourist that visits this place, and neither the owners want to be out of touch with the world. They both want Internet access. As an illustration, the owners of the venue are active in maintaining the reputation of their accommodation on Internet, and can be found actively helping, guiding tourists on various forums online. Also, many businessmen would want to take a leisurely stroll across the lonely road, but be able toreached via email. According to Fallows (2002), power users of email check email farmore often than standard users, checking them on weekends, after work, before work and on vacations.As per the infrastructure available, there is no cabling offered by any ISP, neither the ground looks amenable to digging for laying out the wires (copper or fiber-optic), if some company intends to. Similarly, no WiFi hotspots are available in the location. Also, there is no mobile phone signal available, and the nearest reliable signal is about7 miles into the mainland (Reidh Lighthouse, n.d.). So, what presents here is a remote spot, adjacent to sea, with no Internet cable or mobile phone coverage, which is <Your Name> <Your Student Number> 20164 of 12

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