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<University>TRANSFORMATION OF EVENTS INDUSTRY BYTECHNOLOGY AND COMPUTER APPLICATIONS INRECENT YEARSby<Your Name>11th December2016<Lecturer’s Name and Course Number><Your Name> <Your Student Number> 20161of11
Computers and Technology have been revolutionizing the way of living, working,earning, entertaining and every other aspect all over the world. Things which couldonly be imagined in science fictions are a routine reality we do not know what thefuture will unveil. Similar has been the case with events industry. Events industryconcerns itself with managing events, ranging from Olympics-level internationalevents to office lunches. In this paper, we will explore the transformations which havebeen brought in events industry in the recent years, along with specific examples.<Your Name> <Your Student Number> 20162of11
Transformation Of Events Industry By Technology And Computer Applications InRecent YearsTechnology is advancing, and evolving and revolutionizing every aspect of humans intheir wake. As observed byMacKenzie and Wajcman (1999), from birth to death, allour lives are intertwined with technology, which ranges from simple tools to largetechnical systems. Some of this technology is more visible, and directly used bypeople of the world e.g. computers, Internet, mobile devices, mobile data networks,etc while other is not directly visible but affects us nonetheless e.g. medicine, military,etc.This paper is an exploration of how technology has transformed events industry in therecent years. Events can range from international Olympics-level to small officegatherings. Now, as will all worthwhile endeavours, managing an event requiresorganizing people, delegating responsibilities, ensuring schedule and other tasks. Inaddition, the organizers would like to capitalize all possible opportunities foradvertisement, as well as providing better experience to audience. Event managementbecomes more important for public events, where the success or failure of the eventdepends upon people buying the tickets, taking time out of their schedule to come andthen actuallyenjoythe event. Events were being managed earlier also, so whatchanges has technology brought in the recent years?EventsAs per India (2012), events are a public assembly for the purpose of celebration,education, marketing or reunion, whilePhuah (2012) defines it in a general way asbeing a designed experience in order to achieve a given purpose or objectives.Eventsare launched with a purpose in mind, have a specific target audience, budgetconstraints, arrangements requirements, etc. Managing an event is about bringingtogether people and their skills, materials, and technology together to bring to fruitionan event. Events are classified into many types like corporate, conferences, glamour,music concerts, sports, high profile weddings, political, trade shows (Changi, 2013)<Your Name> <Your Student Number> 20163of11
(O'Connor, 2011). All the people and companies that engage in managing eventsprofessionally come under the umbrella term of "events industry".Transformations Brought By Technology And Computer ApplicationsA typical event management requires going through well-defined steps. These includedefining the goals of the event, arranging for speakers, setting up a budget,establishing sponsorship, organizing a team, identifying suppliers and ensuringprocurement, etc. Almost each of them has been influenced and transformed bytechnology as elaborated next.Vetting Speakers For EventFor a conference, speakers are the reason, why anyone would bother to take time fromtheir lives and visit the venue. But, speakers are not chosen arbitrarily. For the successof the event, it is essential that speakers and their content be vetted. For last couple ofyears, email has been a preferred means of communication between the organizersand the speaker, with the organizers managing the multiple speakers and their data inplain files, Microsoft Excel or similar software. Now, specialised web applicationshave been developed which allow for a faster and more efficient workflow. Acommercial example such a software is Abstract Scorecard.Managing EventManaging an event involves dealing with and managing loads of data. Traditionaltools include emails, Microsoft Excel. All these have a lot of friction and possiblyrequire communication among the parties just to synchronize their communication. Tobetter the situation, technology has come up with a solution of having a specializedapplication that will handle all aspects of managing the data of an event. Commercialservice providers include Conference Harvester, BusyConf, etc and open-source (free)software include conftool, Open Conference Systems.Publicity and Promotion<Your Name> <Your Student Number> 20164of11
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