Measuring the ROI of Emerging Technologies in Events Industry


Added on  2019-09-19

11 Pages3250 Words226 Views
Professional DevelopmentMobile Development
<University>TRANSFORMATION OF EVENTS INDUSTRY BYTECHNOLOGY AND COMPUTER APPLICATIONS INRECENT YEARSby<Your Name>11th December2016<Lecturer’s Name and Course Number> <Your Name> <Your Student Number> 20161 of 11
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Computers and Technology have been revolutionizing the way of living, working,earning, entertaining and every other aspect all over the world. Things which couldonly be imagined in science fictions are a routine reality we do not know what thefuture will unveil. Similar has been the case with events industry. Events industryconcerns itself with managing events, ranging from Olympics-level internationalevents to office lunches. In this paper, we will explore the transformations which havebeen brought in events industry in the recent years, along with specific examples. <Your Name> <Your Student Number> 20162 of 11
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Transformation Of Events Industry By Technology And Computer Applications InRecent YearsTechnology is advancing, and evolving and revolutionizing every aspect of humans intheir wake. As observed by MacKenzie and Wajcman (1999), from birth to death, all our lives are intertwined with technology, which ranges from simple tools to large technical systems. Some of this technology is more visible, and directly used by people of the world e.g. computers, Internet, mobile devices, mobile data networks, etc while other is not directly visible but affects us nonetheless e.g. medicine, military,etc. This paper is an exploration of how technology has transformed events industry in therecent years. Events can range from international Olympics-level to small office gatherings. Now, as will all worthwhile endeavours, managing an event requires organizing people, delegating responsibilities, ensuring schedule and other tasks. In addition, the organizers would like to capitalize all possible opportunities for advertisement, as well as providing better experience to audience. Event management becomes more important for public events, where the success or failure of the event depends upon people buying the tickets, taking time out of their schedule to come andthen actually enjoy the event. Events were being managed earlier also, so what changes has technology brought in the recent years?EventsAs per India (2012), events are a public assembly for the purpose of celebration, education, marketing or reunion, while Phuah (2012) defines it in a general way as being a designed experience in order to achieve a given purpose or objectives.Events are launched with a purpose in mind, have a specific target audience, budget constraints, arrangements requirements, etc. Managing an event is about bringing together people and their skills, materials, and technology together to bring to fruition an event. Events are classified into many types like corporate, conferences, glamour, music concerts, sports, high profile weddings, political, trade shows (Changi, 2013) <Your Name> <Your Student Number> 20163 of 11
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(O'Connor, 2011). All the people and companies that engage in managing events professionally come under the umbrella term of "events industry".Transformations Brought By Technology And Computer ApplicationsA typical event management requires going through well-defined steps. These includedefining the goals of the event, arranging for speakers, setting up a budget, establishing sponsorship, organizing a team, identifying suppliers and ensuring procurement, etc. Almost each of them has been influenced and transformed by technology as elaborated next.Vetting Speakers For EventFor a conference, speakers are the reason, why anyone would bother to take time fromtheir lives and visit the venue. But, speakers are not chosen arbitrarily. For the successof the event, it is essential that speakers and their content be vetted. For last couple of years, email has been a preferred means of communication between the organizers and the speaker, with the organizers managing the multiple speakers and their data in plain files, Microsoft Excel or similar software. Now, specialised web applications have been developed which allow for a faster and more efficient workflow. A commercial example such a software is Abstract Scorecard.Managing EventManaging an event involves dealing with and managing loads of data. Traditional tools include emails, Microsoft Excel. All these have a lot of friction and possibly require communication among the parties just to synchronize their communication. Tobetter the situation, technology has come up with a solution of having a specialized application that will handle all aspects of managing the data of an event. Commercial service providers include Conference Harvester, BusyConf, etc and open-source (free)software include conftool, Open Conference Systems.Publicity and Promotion <Your Name> <Your Student Number> 20164 of 11
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