Strategic Analysis of University of Wollongong

Running head: STRATEGIC ANALYSIS OF UNIVERSITY OF WOLLONGONG
STRATEGIC ANALYSIS OF UNIVERSITY OF WOLLONGONG
Name of the Student
Name of the University
Author Note

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STRATEGIC ANALYSIS OF UNIVERSITY OF WOLLONGONG
Executive Summary
The report is based on the strategic analysis of the University of Wollongong in Australia.
The internal and the external environment of the university is analysed based on the strengths
and the weaknesses and the opportunities and the threats. The external environment is also
analysed based on the Porter’s five forces framework. The business level strategy, corporate
level strategy and the functional strategies are also analysed in the report. The organizational
structure, culture and the control systems are also analysed in the report. The financial
structure is also analysed in detail in the report.

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STRATEGIC ANALYSIS OF UNIVERSITY OF WOLLONGONG
Table of Contents
1.Vision, Mission and Goals of the university...............................................................3
2.Internal Analysis – Strengths & Weaknesses..............................................................4
3.External Analysis – Opportunities & Threats, Porter’s five forces analysis, PESTLE
analysis.......................................................................................................................................4
PESTLE Analysis.......................................................................................................5
Porter’s Five Forces Analysis....................................................................................8
4.SWOT Analysis..........................................................................................................9
5.Business level strategy..............................................................................................10
6.Corporate level strategy............................................................................................10
7.Three functional level strategies...............................................................................10
8.Organizational structure, control systems, organizational culture............................11
9.Financial analysis......................................................................................................12
References....................................................................................................................16

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STRATEGIC ANALYSIS OF UNIVERSITY OF WOLLONGONG
1.Vision, Mission and Goals of the university
The University of Wollongong or UOW is an Australian university which performs
public research and is located in the city of Wollongong, in New South Wales, Australia. The
university has enrolled 32,000 students within the year 2017. The number of students of the
university include international candidates as well. The alumni base of the university is
greater than 1,30,000 more than 2000 staff members are present in the university. The
university was established in the year 1961 and the official opening of the college took place
in the year 1962. The University has been able to offer greater than 100,000 degrees since its
establishment. A multi-campus institution is developed by the university both in the domestic
and the global field as well (Uow.edu.au. 2018).
Vision – The main vision of the organization is based on the belief that the by linking
the clinical and the academic research related to medical issues and health are quite common
among the Illawarra community in the area where the university operates. The findings of the
research can be translated rapidly into the successful delivery of the healthcare related
services.
Mission – The mission of the organization is to build the centre of innovation and
excellence in medical research and health which target the improvements in health with the
help of preventive health care and intervention (Alvesson and Sveningsson 2015).
Goals – The main focus of the university is to offer outstanding environments of
learning and personalised experience. The organization aims at developing graduates who
will be highly sought after and those who have the experience of university which is research
intensive in nature and the curriculum of study is intellectual. The organization is committed
towards generating outstanding research capabilities and world class level results as well. The