UPS and B-TO-B Customer Relationships

Running head: UPS AND B-TO-B CUSTOMER RELATIONSHIPS
UPS and B-TO-B Customer Relationships
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UPS AND B-TO-B CUSTOMER RELATIONSHIPS1
Executive Summary:
United Parcel Service (UPS) is one of the most preferred logistics partner for businesses. Due
to its vast array of services UPS successfully handles the complete system for logistics
management for businesses ranging from automotive to government agencies. However,
UPS’s role does not cease there. It helps businesses improve their customer relations to a
great extent. The main aim of this discussion is to evaluate the role UPS plays when it comes
to the logistics management of businesses. Additionally, UPS’s part in aiding business-
customer relations is also a major aim.

UPS AND B-TO-B CUSTOMER RELATIONSHIPS2
Table of Contents
Introduction:...............................................................................................................................3
Discussion..................................................................................................................................3
UPS........................................................................................................................................3
Requirements of UPS’s Business Customers.........................................................................3
UPS’s Strategies for Business Consumers vs. Residential Consumers.................................4
UPS and Business Buyer Behaviour......................................................................................4
Conclusion:................................................................................................................................5
References:.................................................................................................................................6