Urban Edge: Lightning Comfort Sportswear For All

Urban Edge
Lightning Comfort

Sportswear
For All
• The product designed
would be comfortable
and light wear.
• Special Neon Strips
would be the key
highlights
• Low Pricing would be
the key selling focus.

Background
• The demand for such products is immense in the market. The
plan is being formulated for introducing a new sport t-shirt in
the market which will be specially designed for sports persons.
The business which is being established would be named as
Urban Edge and the management of company aims to ensure
that the quality of the product is of highest quality.
• The industry is highly competitive in nature and therefore, the
business of Urban Edge needs to ensure that proper quality is
maintained along with keeping the prices of the product to a
minimum. Global Sports apparel market is anticipated to
gather around $184.6 billion by 2020, registering a CAGR of
4.3% during the forecast period 2015 - 2020
(Alliedmarketresearch.com. 2019).

Highlights
• The mission of the business is to become global leaders in the
sports accessories industry and the business wants to strive
towards continuous improvements so that the business can
effectively combat competitive pressure in the market.
• The management of Urban Edge plans to implement all steps
in pursuance of these objectives and also to ensure that
proper revenue is generated by the business in the long run
process.
• A new light weighted sports T-shirt with Neon sides would be
offered by the company which would be appropriate for sports
persons and even for normal workout sessions.