Urban Tourism Regeneration and Shopping Experience

This assignment involves a comprehensive analysis of urban tourism regeneration, with a specific focus on Newcastle as a case study. It examines the interplay between tourism, shopping, and economic development, exploring factors such as consumer satisfaction, shopping experiences, product availability, and customer service quality. A questionnaire is provided to gather data from tourists and visitors, aiming to understand their opinions and preferences regarding Newcastle's tourism destination. The assignment seeks to identify key factors influencing the popularity of shopping in Newcastle, including the number of stores, product quality, and customer service, and provides a platform for suggesting improvements to enhance the overall experience.

URBAN TOURISM ON
SHOPPING WITHIN THE
NEWCASTLE

Table of Contents
INTRODUCTION...........................................................................................................................1
Aim and objectives......................................................................................................................1
Structure of the paper..................................................................................................................1
LITERATURE REVIEW................................................................................................................2
METHODOLOGY .........................................................................................................................6
DATA ANALYSIS..........................................................................................................................6
RESULTS AND DISCUSSION....................................................................................................15
Conclusion & Recommendation....................................................................................................16
Recommendation...........................................................................................................................16
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................21
Questionnaire: ...............................................................................................................................21

INTRODUCTION
The theory and practice of touring, the business for attracting, accommodating and
entertaining the tourist and the operating tours. The business that helps to attract the tourist with
the beautiful places. Before the war the cities used to be very beautiful and the people used to
serve and entertain the visitors with the local cultural programmes (Shi and Chen, 2017). The
people used to participate in the tourism sector by making the visitors visit their historical places,
monuments, etc to make the tourist feel comfortable and connected with the country. The
problem in connecting the tourist with the ancient places started after the devastating results and
effects after the war.
The behaviour of the visitors also changed after the war, they wanted a luxurious and
leisure facilities by the tourism sector. Newcastle a city in a metropolitan area in Australia is
very famous for the shopping for the tourist. It is rapidly growing in the sector of tourism for
being very popular in the shopping destination with the presence of high street brand and the
modern facilities. In the present report the aims and objectives, the structure of the urban tourism
will be discussed in detail. The literature review, data analysis and conclusion will be explained
in detail.
Aim and objectives
Aim- To analysis of Newcastle as the shopping destination from urban tourism- A case study on
Newcastle.
Objectives-
 To analysis tourism of urban areas and impact on the industry.
 To identify motivational factors which play important role on tourist.
 To assess the market of Newcastle for shopping destination.
 To recommend ways through urban tourism can be improves in systematic manner in
several areas.
Structure of the paper
In the structure of the paper consist introduction part which provide overview for
analysis. Further part of structure determines literature review which analysis the work done in
1

the present field which help to choice the methodology and results as well. It assists to find
conclusion and also provide recommendations in systematic way.
LITERATURE REVIEW
Tourism and urban areas which impact on the industry
As per the views of the author Shiftan, (2016), said that the state is developing in the
sector of tourism on the global platform with the raise in economy after the world war. During
the time of war the places in the city were destructed. The discussion made in the previous part
of the report that have been highlighted in the tourism and needed to improve the various
activities and facilities. The integration of all the parts in the tourism sectors are taken for the
better survival of the industry. On the other hand the author Shim and Santos, (2016), argued that
the economy of the country had an adverse impact due to the war and the visitors were afraid to
visit the city. In the modern time the tourist are finding the special places to visit to avail the
shopping activities and the facilities. The rise of historical places and the local cultural programs
are attracting the tourist to visit the place to explore it in a wide manner.
According to the author Srikanth and Prasad, (2016), the increasing importance of the
cultural programmes and the values have lead the tourist to visit the places again and again
which have in return increased the scope for the tourist shopping destination. The tourism sectors
also helps the government to maintain the economy of country. The tourist looks at the
authenticity of the region or the place which is impossible in the world which lead to the fast
growth of the trial and adventure tourism in the modern world. However, the author (Wall,
2016), stated that the views of the tourist changes according to the presentation of the culture and
entertainment. The tourist sector of the country is trying to focus on the culture to explain it to
the tourist to increase the economy and the visitors interest towards the country's history. The
people of the country are trying protect the museums and the heritage places to visit the various
part of the country by the tourist.
As per the views of the author Wise, (2016), explored that the areas related to the urban
world may not be authentic, but the local people are trying conduct the programmes by which the
tourist can relate the history of the place in a short period. This helps to grow the tourism
industry with securing the cultural activities of the city. The protection of the culture helps to
retain the history of the place for the next generation. On the other hand the author (Yuan and Li,
2016), said that the availability of the shopping destination is the main reason to attract the
2

visitors. The people generally prefers to engage in the luxurious activities so they visit the town
and enjoys the surroundings. The sound of the areas available and surrounding of the sights helps
the tourist to get involved in the culture of the place. The increase in satisfaction of the tourist is
beneficial for the tourism sector.
According to Rabbiosi, (2016) Urban Tourism is that branch of tourism which deals with the
tourism that have city as there interest and main destination. Cities have always been target of
many trips and journey. Urban tourism started developing after the war in globalized world. In
current scenario urban tourism has become important part of this globalized world, where
everyone is aware of its importance and the role it plays in the economy. As the urban tourism
gets its recognition many plans' have been implemented to improve and develop it for e.g.
different leisure activities which are provided for the entertainment of tourist. These activities
have been turned into commodities, and had been accepted throughout the world. This activity
provides a view of there environment, giving special attention to the forgetting history of the
place. Önder and Zekan, (2017) said that urban tourism give importance to the neglected history
and environment of the place, that's why cities have been included so that they could promote
there culture to tourist. There is still big difference in no. of tourist between rural and urban
tourism. To make urban tourism more attractive many initiatives have taken place like providing
them with accommodation facility and dinning attraction. According to Shim and Santos, (2016)
urban tourism has been accepted as major branch of tourism because of the additional activities it
provides and also because of the leisure activity of region.
Urban tourism is still confined are mainly found in some region of Europe. Shim and
Santos, (2016) in his studies has concluded that tourism activity are connected with non tourist
activity you cannot separate tourist from commercial and residential area. This not only help in
the development of area but help in regeneration of cities. It is the one of the main reason behind
the development of cities, which has started to target the satisfaction of the customer as there
main goal. As per the view of Shi and Chen, (2017) There is great change in the market of urban
tourism earlier where it was confined in there particular region, now they include many other
benefits in there activity like providing them wit transportation, low budget tour where they have
to spend less on there accommodation and transport.
Motivational factors which play important role on tourist
3

Author Zaidan, (2016), said that the in the previous time the visitor used to involve the
fulfilment of the basic needs of the human being. The development of the economy is based on
the entertainment by the luxury items. With the increasing economy the people are focusing
more and more on the to shop the luxury items, the many debates regarding the expensive
shopping in the tourism activity. On the other hand the author Zhang and Shen, (2016), stated
that the targeted cities for the purpose of the historical as well as the shopping activities has a
large scope of growing the economic conditions of the city. The huge number of metropolises
have the large choice for the customers. There are many shopping centres with the cheaper price
of the products in the cities. Some cities are trying to develop the economy of the region by
selling the products on the cheaper rates as compared to the tourist places.
As per the views of the author Zheng and Huang, (2016), argued that in Newcastle the
place is dominating by a huge number of stores and are beneficial for the purpose of shopping
which is also helping the government. The urban area in the coastline is purely earning on the
basis of its natural beauty. In the country there are many historical places and heritage places to
be visited which are associated to the cities historic condition. However, The development of the
country is in process by shopping centres and the activities performed to promote the country's
tourism. The celebration of the festivals and events is the best way to promote the country's
shopping destination. The tourism sector of the country is paying a lot attention towards the
promotion of the marketing activities as well as the historical places of the country. The
management of the government towards the shopping destination and historical visit of the
places for the tourist.
According to Srikanth and Prasad, (2016) with growth of urban tourism in every part of
worlds, it comes with great benefits but local people get the most advantages in this, in different
ways. It also helps in economic, social and environmental growth. The tourism and community
depend on each other where tourism provide community with economic growth and good
community attract more tourist towards each other. Local economy of any tourist region develop
consistently and more rapidly than of any other region. It creates no. of job in different sectors
like hotels, agencies diners etc. As per the view of Shi and Chen, (2017) Urban development
help in improving the living standard of people of the particular region, as it provide wit better
infrastructure and attraction. People also get influenced by people of different culture they get
4

chance to learn of different culture of world, they learn many positive things and gain knowledge
about different language and world.
Market of Newcastle for ascertain shopping destination
As per the view of Caldeira and Kastenholz, (2017), earlier part of the shopping pattern
developed in the global economy after the end of war. This is because, during war cities places
destruction and also provide sense of history at last time. In the present time, there are several
factors exists which impact on the shopping tourism such as geographical, climate, demographic,
etc. In the Newcastle, area there are several types of factors comes in environment that influence
to customers. However, Kalandides and Quin, (2016) stated that in Newcastle there are several
shopping destinations exists which enhance outcomes and results in systematic manner for
accomplishing more profits and revenue. In term of tourist motivation psychological theory
includes for many travel motivation researchers to create base for theoretical assessment. Tourist
motivation explains several factors which could be influence to the travellers which assists to
explain behaviour in critical manner.
According to the Kellner and Egger, (2016), culture theory is determines the branch of
comparative anthropology which seek to define heuristic concept in tourism sector operations. It
could be applied in diverse attempts to understand dynamic culture and involve arguments about
the relationship between culture and nature. Split among the high and low culture interpret in
culture or tradition to engage several concepts to cover same ground of shopping areas. On the
other hand, Lim and Bouchon, (2017) heritage studies privileging the theory. It studies about the
debate for theorisation at the global environment to enhance shopping of urban people. Many of
the core ideas can be shape to field which rooted in the context of Newcastle. It can be
determines culture of the particular areas which segment the market in effective manner.
As per the point of Liu and Lin, (2017), urban theory is the agglomeration of the social
aspects in term of classical, neoclassical. Modern, etc. Reference in the social theory assumer
invisibility of the political, social and economic forces. Religious functional theory have been
proposed through Karl Marx who determines focus on the economic background. In the urban
tourism of Newcastle includes sociological and anthropological about the religion which
generally attempt for functions of shopping. Momtazpour and Rahmani, (2016) argued that
theory of consumption has been put forward which is known as the life cycle and consumption in
5

the period of current income for whole time expected income. There are several types of theories
has been take place which related to consumption (3 Important Theories of Consumption, 2017).
METHODOLOGY
Methodology in the present research determines targets to find potential results in
Newcastle. In the shopping destination of the coming years developed continuously which
developed through two types of researches such as qualitative and quantitative. In the qualitative
research, subjective views can be developed which considered and depend on knowledge of
researcher (Andersson, 2017). On the other hand, quantitative research includes number of
variable that used in accomplish aims and objectives. In addition to this, nature of the present
research suggests that it is important for identifying views of the several tourists towards
shopping facilities in the particular region. Due to limitations and space time, quantified results
could be presented in the form of number.
This research also help to fulfil goals and objectives with aim in the large extent.
Therefore, survey also need to be conducted on the tourists in the shopping hours. Questions are
also prepared in a way to take more time for the tourists. There are different types of questions
has been taken that are close and open ended (Bear, 2016). Data also generated in the lieu of
survey which will be analysed through tabulation and charts and figures. Sample size has been
taken 20 which determines evidence to fulfil aims and objectives of the present research.
DATA ANALYSIS
Thematic analysis:
Collected data as tourists belong to other countries' opinions can be understood through
thematic analysis as below:
Theme 1: Satisfaction of tourists with Newcastle destination
Satisfied 12
Highly satisfied 2
Neutral 3
Dissatisfied 2
Highly dissatisfied 1
Total number of respondents 20
6

Interpretation: At first, researcher asks about satisfaction level of respondents with
Newcastle destination. However, it is resulted that 12 out of 20 are pleased with tourism
destination as well express their view that it attracted them visit frequently. Moreover, some of
them give 1st order services of travelling and accommodation for visitors who come for different
purposes like; education, entertainment, research etc. Therefore, positive and effective opinions
are gained at most on tourism destination and city's special facilities to maintain their
satisfaction.
Theme 2: Frequency to visit Newcastle
Once in a year 10
Between 2-5 years 5
It's first time 5
Total number of respondents 20
7
Satisfied
Highly satisfied
Neutral
Dissatisfied
Highly dissatisfied
0
2
4
6
8
10
12
Column C

Interpretation: In this data collection, researcher asks about frequency of respondents to
visit Newcastle. As per result, it is interpreted that 50% out of them visit annually for their
purposes. Including this, remaining 5 visits the place between 2 to 5 years which is also good to
maintain their attraction with tourism destination effectively. However, 5 out of them visit
Newcastle at first time also get attracted with destination and facilities of country to its tourists.
On behalf of this, it can be forecast that number of tourists can be enhanced for destination and
taking advantages to its speciality at higher level.
Theme 3: Purpose behind visiting Newcastle
Tourism 5
Entertainment 3
Shopping 12
Total number of respondents 20
8
Once in a year
Between 2-5 years
It's first time
0 2 4 6 8 10 12
Column C

Interpretation: Through this analysis, visitors' reason behind visiting Newcastle is to be
interpreted. In which, it is recognised that out 12 out of 20 visits for shopping which
demonstrates its shopping which is presented in yellow colour in this bie chart. However, orange
represents for entertainment purpose and blue for tourism attraction of tourists. Besides this, it is
also interpreted that tourists recommend their friends and family for shopping and other
purposes. Thus, it can be forecast that number of visitors can be enhanced on larger scale for
tourism and entertainment in Newcastle.
Theme 4: Tourists' views on shopping in Newcastle
Satisfied 15
Effective 3
Unsatisfied 2
Total number of respondents 20
9
5
3
12
Tourism
Entertainment
Shopping

Interpretation: It is interpreted that 15 out of 20 respondents are satisfied with shopping
in Newcastle's stores. As well, they express that variety of choices, quality and unique products
are available in its stores. Moreover, cost on these product services is also effective that attract
them at high level to purchase goods. On the contrary to this, it is also evaluated that some of
them are not so attracted because of poor customer dealing services. It affects productivity and
profitability of shopping stores. Therefore, it is required to consider this factor and working on it
for maintaining their attraction.
Theme 5: Causes behind popularity of Newcastle's shopping
Large number of stores 6
Adequate prices 6
Unique product 8
Total number of respondents 20
10
Satisfied Effective Unsatisfied
0
2
4
6
8
10
12
14
16
Column C

Interpretation: In this interpretation, reasons behind too much attraction of respondents
with Newcastle destination can be recognized. However, it is interpreted that shopping centres of
Newcastle provides unique products and features in goods that attract them at most. Including
this, prices on services remains also adequate as well large number of stores are available by
which choices for purchasing goods are in wide range. Thus, it can be forecast that Newcastle's
services and stores' facilities are quite effective and attractive by which variety of products can
be bought efficiently.
Theme 6: Availability of products in other countries
Yes 7
No 13
Total number of respondents 20
11
Large number of stores
Adequate prices
Unique product
0 1 2 3 4 5 6 7 8 9
Column C

Interpretation: This interpretation is a kind of market research in which availability of
products are determined. In this way, it is analysed that products and services of Newcastle's are
not available in other nations of the world. Similarly, 7 out 20 express their opinion that quality
of these products do not remain same that can maintain their attraction. Therefore, it is
recognised that by expansion of stores in other countries globally that would be able to provide
these facilities in their nations as well.
Theme 7: Ranking on shopping centres of Newcastle
1st order 15
2nd order 3
3rd order 2
Total number of respondents 20
12
Yes No
0
2
4
6
8
10
12
14
Column C

Interpretation: Here, blue colour represents 1st order, orange for 2nd order and yellow is
for 3rd order on shopping centres and its services for selling goods and gaining their satisfaction.
However, it is analysed that 15 out of 20 respondents give 1st order to shopping in Newcastle as
well shows their satisfaction with its and services at higher level.
Theme 8: Required factors to be considered for improving shopping in the country
Number of stores 9
Quality of products 4
Customer dealing services 7
Total number of respondents 20
13
15
3
2
1st order
2nd order
3rd order

Interpretation: It is critical evaluation on shopping centres and their services in
Newcastle in which consideration on requires service is recognised. In this way, it is analysed
that there is need to increase number of stores for more effective quality goods. Similarly,
customer dealing service is needed to be improved on large scale to maintain their attraction
effectively. It can be forecast that by improving these factors, tourists' attraction with its
shopping centre and their facilities can be enhanced effectively.
Theme 9: Tourists' willingness on revisiting Newcastle for shopping
Yes 18
No 2
Total number of respondents 20
14
Number of stores
Quality of products
Customer dealing services
0 1 2 3 4 5 6 7 8 9 10
Column C

Interpretation: It is final forecasting on further position of shopping centre for attracting
buyers from other countries of the world. It is identified that in case of revisiting Newcastle, they
will be willing to purchase products and taking its services. It influences productivity and
profitability as well satisfaction level of tourists with product quality on large scale. Thus,
respondents' attraction can be maintained and sustained in the future time.
RESULTS AND DISCUSSION
We have conducted survey of 20 visitors from different countries, after analysing their
view we came to the conclusion that effective step is to be taken in order to develop urban
tourism as shopping destination. In this survey the 12 tourist out of 20 are highly dissatisfied
with customer services. To bring productivity in the market their services are need to be
improvised. 15 out of 20 wants to develop market with the commodities like heritage product
which can give unique identity to region. The customer service to the visitor is need to be
improvised. Out of interpretation of various customer is also identified that the shopping area are
to be expand in various places so that profitability of the market can be enhanced.
From the above report, it can be discuss that shopping in tourism destination can be
increasing continuously. Theory and practice of tourism has been developed in shopping context
for attract, accommodate and enhance entertainment to operate functions. With the help of
15
Yes No
0
2
4
6
8
10
12
14
16
18
Column C

different tourists, beautiful places can be assists to accomplish effective goals and targets.
Further, in developing sector of tourism within the global platform has been raises in the
economy after world war. Integration of different parts in tourism sector taken for better survival
in industry. With the help of cultural programs, values can be lead for the tourists to visit place
again and again that increase revenue and profits. It also assesses that, government also support
tourism activities because it enhances growth of GDP in nation.
Conclusion & Recommendation
From this assignment it has been concluded the focus is to be given on enhancing the
shopping activity in urban tourist. The main aim object is to make Newcastle as shopping
destination. The people are taking urban touristy as major trend in tourism industry. It can only
be promote with effective efforts of government. With the help of this number of person can
attract to this place. In this manner the development process can be taken in urban tourist. People
can have more entertainment in their leisure moments. The shopping products should be
inclusive of the things like cheaper products, heritage products etc. The government should take
effective initiative in order to bring inheritance development. The marketing activities should be
enhanced so that the productivity and profitability of urban tourism can be improvised. The
urban areas should be analysed in properly manner. In addition to this it is necessary to bring
good market condition in large extent to inform the tourist about this kind of activities. To aware
the tourist they should take promotional methods so that number of customer cam have idea
about it. In this manner they should provide some cheaper products with good quality so that
every tourist can afford it. For this they should develop the good infrastructure so that urban
tourism can potential to become a major shopping destination. The activities in relation to
Newcastle are taken with view to bring high street brands and modern day shopping facility. The
tourist are to be motivated in relation to entertain their services in good extent. It can be said that
major part of the tourist likes to prefer those products which can give unique identity to region.
In this Morden world, the consumption methods of each customer are very different. In order to
cope up with the developer should take various effective approaches.
Recommendation
There are various recommendation in relation to this are as-
 The government should take innovative policies so that urban market can be developed.
16

 They should give more focus to bring heritage products so that customer can enjoy their
leisure moment by involving in shopping kind of activities.
 To bring development in shopping destination, some factors are to be considered
efficiently.
 The motivation factor are to be considered in relation to tourist to shop.
 They should take step in order to decide the price of product in economic range so each
tourist can afford it.
17

REFERENCES
Books and Journal
Andersson, G., 2017. Visitor Streams in City Destinations: Towards New Tools for Measuring
Urban Tourism. In Tourism in the City. Springer International Publishing.
Bear, L. B., 2016, February. Urban Tourism and Development in The Socialist State, Havana
During the" Special Period" By Andrea Colantonio and Robert B. Potter. Aldershot: Ashgate,
2006. In Geography Research Forum (Vol. 26, pp. 167-170).
Caldeira, A. M. and Kastenholz, E., 2017. Tourists’ spatial behaviour in urban destinations: The
effect of prior destination experience. Journal of Vacation Marketing, pp.1356766717706102.
Carlisle, S. and Kunc, M., 2016. Strategic foresight for (coastal) urban tourism market
complexity: The case of Bournemouth. Tourism Management. 54. pp.81-95.
Frenzel, F., 2017. On the Question of Using the Concept ‘Slum Tourism’for Urban Tourism in
Stigmatised Neighbourhoods in Inner City Johannesburg. In Urban Forum. Springer
Netherlands.
Gandara, J. M. and Mills, A. S., 2016. Successful Master Plan Implementation in Curitiba,
Brazil, And Its Positive Effects on Urban Tourism.
Henderson, J., 2017. Global cities, Tokyo, urban tourism. International Journal of Tourism
Cities, (just-accepted). pp.00-00.
Kalandides, A. and Quin, S., 2016. Shopping districts and centres, markets, neighbourhoods,
public squares, and urban gardens: Reflecting upon place management practice in Berlin.
Journal of Place Management and Development. 9(3). pp.351-359.
Kellner, L. and Egger, R., 2016. Tracking tourist spatial-temporal behavior in urban places, a
methodological overview and GPS case study. In Information and Communication Technologies
in Tourism 2016. Springer, Cham.
Lee, P., 2017. 50 Years of Urban Planning & Tourism. In 50 YEARS OF URBAN PLANNING IN
SINGAPORE (pp. 197-210).
Lim, S. E. Y. and Bouchon, F., 2017. Blending in for a life less ordinary? Off the beaten track
tourism experiences in the global city. Geoforum. 86. pp.13-15.
Liu, J. and Lin, D., 2017. Urban livability and tourism development in China: analysis of
sustainable development by means of spatial panel data. Habitat International.
18

Momtazpour, A. and Rahmani, N., 2016. An Analysis of the Role of Lifestyle in Urban Tourism
Sustainable Development (Case Study: Esfahan City). Modern Applied Science. 11(1). pp.209.
Önder, I. and Zekan, B., 2017. Towards a sustainable urban tourism development in Europe: the
role of benchmarking and tourism management information systems–A partial model of
destination competitiveness. Tourism Economics. 23(2). pp.243-259.
Rabbiosi, C., 2016. Itineraries of consumption: Co-producing leisure shopping sites in Rimini.
Journal of Consumer Culture. 16(2). pp.412-431.
Shi, B and Chen, P.J., 2017. Exploring urban tourism crowding in Shanghai via crowdsourcing
geospatial data. Current Issues in Tourism. 20(11). pp.1186-1209.
Shiftan, Y., 2016, February. Dynamic Trip Modeling-From Shopping Centers to The Internet by
Robert GY Baker. New York: Springer, 2006. In Geography Research Forum (Vol. 26, pp. 170-
173).
Shim, C. and Santos, C. A., 2016. Urban Tourism: Placelessness and Placeness in Shopping
Complexes.
Srikanth, K. S. and Prasad, S. R., 2016. Urban Tourism in India-a Study. Adarsh Business
Review. 3(1). pp.50-55.
Wall, G., 2016. Cities, Tourism and Sustainability (presentation). Tourism, Leisure and Global
Change. 1(1). pp.118-140.
Wise, N., 2016. Outlining triple bottom line contexts in urban tourism regeneration. Cities. 53.
pp.30-34.
Yuan, H and Li, Y., 2016. Make your travel smarter: Summarizing urban tourism information
from massive blog data. International Journal of Information Management. 36(6). pp.1306-
1319.
Zaidan, E. A., 2016. Tourism shopping and new urban entertainment: A case study of Dubai.
Journal of Vacation Marketing. 22(1). pp.29-41.
Zhang, J. and Shen, H., 2016. A Study of the Development Framework of the Travel Application
of Public Information Service for Urban Tourism. Tourism, Leisure and Global Change. 1(1).
pp.161-182.
Zheng, Q. and Huang, N., 2016. Coordinated Development between Urban Tourism Economy
and Transport in the Pearl River Delta, China. Sustainability. 8(12). pp.1338.
Online
19

3 Important Theories of Consumption, 2017. [Online] Available through:
<http://www.yourarticlelibrary.com/economics/consumption-function/3-important-
theories-of-consumption-with-diagram/37756/>. [Accessed on 8th September 2017].
20

APPENDIX
Questionnaire:
It is consists of variety of questions regarding product services provided by any
organisation. In this research, researcher is to collect data related to gaining tourists' opinions on
Newcastle as tourism destination. However, he conducts survey and going to ask questions to 20
tourists and visitors. In this regard, questionnaire for gathering information can be presented as
(See appendix 1st).
Name
Age:
Gender:
Q.1 Are you satisfied with Newcastle as a tourism destination?
 Satisfied
 Highly satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
Q.2 How frequently you visit to Newcastle?
 Once in a year
 Between 2-5 years
 It's first time
Q.3 In your opinion, what is the main purpose to visit Newcastle from the following?
 Tourism
 Entertainment
 Shopping
Q.4 How about shopping in Newcastle?
 Satisfied
 Effective
 Unsatisfied
Q.5 In your opinion, what is the reason behind popularity of shopping in the city?
 Large number of stores
21

 Adequate prices
 Unique product
Q.6 Is products provided in Newcastle's stores available in your country?
 Yes
 No
Q.7 Regarding you, what rank can you give to shopping centre of the country?
 1st order
 2nd order
 3rd order
Q.8 In your views, which of the following factors required to be considered for improving it?
 Number of stores
 Quality of products
 Customer dealing services
Q.8 Will you like to visit shopping centre during Newcastle destination?
 Yes
 No
Given any suggestion for improving Newcastle's shopping destination.................
22