URBAN TOURISM-SEA LIFE AQUARIUM INTRODUCTION
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Added on 2020-10-23
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URBAN TOURISM- SEA LIFE AQUARIUM INTRODUCTION 1 Background of study 1 Aim1 Objective1 Rationale of study 2 LITERATURE REVIEW2 METHODOLOGY 6 Research philosophy 6 Research approach6 Research design 6 Sampling 7 Data collection 7 Data analysis 7 Ethical consideration 8 RESULTS 8 DISCUSSION AND CONCLUSION 18 REFERENCES 20 INTRODUCTION Tourism plays a crucial role in the economy as it not only supports the economy of the country but also responsible for social culture impact of people It
URBAN TOURISM-SEA LIFE AQUARIUM INTRODUCTION
Added on 2020-10-23
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URBAN TOURISM- SEALIFE AQUARIUM
Table of ContentsINTRODUCTION ..........................................................................................................................1Background of study...................................................................................................................1Aim..............................................................................................................................................1Objective.....................................................................................................................................1Rationale of study.......................................................................................................................2LITERATURE REVIEW................................................................................................................2METHODOLOGY..........................................................................................................................6Research philosophy...................................................................................................................6Research approach......................................................................................................................6Research design...........................................................................................................................6Sampling.....................................................................................................................................7Data collection............................................................................................................................7Data analysis...............................................................................................................................7Ethical consideration...................................................................................................................8RESULTS........................................................................................................................................8DISCUSSION AND CONCLUSION...........................................................................................18REFERENCES..............................................................................................................................20
INTRODUCTION Tourism plays a crucial role in the economy as it not only supports the economy of thecountry but also responsible for social culture impact of people It helps in providing financialsupport to people by delivering them some employment opportunities. An effective tourismalways provide excellent tourism products and satisfaction to visitors through which they comethat destination representatively. A tourism product is defined as the sum of the physical andpsychological satisfaction that is delivered to tourists while they are travelling to severaldestinations. Urban tourism is a set of tourist resources and activities that are located in townsand cities and offer to visitors from elsewhere. The current research study is based on the touristproduct and tourist satisfaction of South Bank Area of London along with case study of Sea LifeAquarium London. It is situated the Ground floor of country hall on the south bank of riverThames in the central London. In the March 1997 London aquarium opened and it hosted morethan one million visitors in every year. The purpose of this investigation is to acquire knowledgeabout the tourist products and tourism satisfaction that is delivered by Sea Life AquariumLondon.Background of studyUrban tourism is a kind of activity that is organised in the urban area along with itsinherent property that is characterised by non-agricultural based economy such as administration,trade and services, manufacturing and transportation. Urban Tourism always encountered andinteracting with locals and support in attracting investment due to projection of the positiveimage. The present study is based on the tourist product and tourism satisfaction in the SouthBank Area of London that is rich and posh area of London. The Sea Life London Aquarium wasopened in 2005 and it displayed three robotic fishes that were designed by the computer sciencedepartment.Aim“To evaluate the tourist product and tourist satisfaction of South bank area of London: A casestudy on Sea Life Aquarium London”ObjectiveTo asses the concept of tourism product and tourism satisfaction.To develop knowledge over south ban area of London.To determine tourist satisfaction over Sea Life Aquarium London.1
Research QuestionsWhat is the meaning of urban tourism and city tourism?What is the terminology of tourism product and tourism satisfaction?What are changes occurred in the city tourismHow Sea Life aquarium London satisfied visitors by its entertainment services.Rationale of studyAt the time of selecting proposed research subject, various factors are affected to choicesand preferences of researcher. One of significant elements is interest and curiosity ofinvestigator. Scholar actual desires to acquired knowledge and deep understanding about theUrban tourism and south bank area of London where Sea Life aquarium is situated. Scholar isrequired to identify the tourist products and satisfaction level among tourists in particular SeaLife Aquarium. Another major reason for selected this subject as research topic is that scholarhave enough data about the Sea Life Aquarium in the London that is primary and secondary.LITERATURE REVIEWMeaning of City Tourism and Urban TourismAccording to the opinion of Hall, (2011) capital cities represent a special case of urbantourism. Tourism has both material and symbolic effects on the economic and physical structureas well as on representation and image. Requirement of restructuring in the face of economicchange and competition leads spatial relocation, product transportation and productreorganisation. In an economy, tourism plays a significant part and role for growth anddevelopment. Goeldner and Ritchie, (2006) stated that urban tourism and city tourism refers tomultiple tourist activities that are organised in the particular city and destination within city. Citytourism is promoted in the globalised and prosperous world. Now a days, due to changingworking patterns, higher disposal income and demand of visitors, city tourism has beenimproved as compared to last decades. Growth of internet and multifunctional mobile phoneshave made easier and fastest activities of city tourism. With the help of changing technology andusage of internet, activities of urban tourism has become more improved and enhanced. Thecriteria of booking and arrange visit has been completely changed as compare to previous due tothe internet and technologies. Tourist can easily access their destinations, travel, accommodationand itinerary with help of internet in the city tourism. Globalisation is another one of the element2
that has affected the city tourism in large manner. In the globalised economy, tour and travelorganisation has grown rapidly according to the demand of tourists and focuses on therequirement of tourists. Urban tourism has also provided the opportunities of employment tolocal people. Urban tourism also helps to economy in increasing national income and revenue. Italso helps in increasing goodwill, image and representation of city and country.In the opinion of Jasmi and Mohamad, (2018) there are wide varieties of key componentsthat are related to wide and small area such as food, transport, accommodations, touristdestination, entertainment etc. Capitals are major sites for accomplish lobbying efforts becausethey are seat of national power and authority. With help of combination of this concentration ofgovernment and business power, zone of prestige, heritage sites and cultural institutions canmake capitals for conferences and exhibition. For generate the new capital, effectiveinternational conferences, meetings and events is the attractive criteria. In the opinion of Di Foggia, (2016) boundaries between the public and tourism areresolved through which tourism is become more easy and fastest. It is quite harder to distinguishthe tourism from other mobilities. National capital considered on the signifiant issues in the citytourism. There are major four significant themes in the capital city tourism that is image andbrand, visitors experiences, tourism markets and tourism development. In order to develop andimprove the national capital tourism, these four aspect is very important. Government required toconsider these aspects at the time of planning for city tourism. The image and position of city isvery significant thing while planning for city tourism. In this aspect considers that how the cityrequires shaping image and representations and the procedure of city branding. There shouldperfect shape and image of the city through which large numbers of visitor can attract. Anothersignificant theme in capital city tourism is visitor experience that means how visitor haveperception, mentality and experience regarding particular city and destination. If visitors havegreat experience and positive perception then it becomes easy to attract visitors and improvepopularity of that particular destination and city in the tourism. Urban tourism is a kind ofactivity that is organised in the urban area along with its inherent property that is characterisedby non-agricultural based economy such as administration, trade and services, manufacturingand transportation. In the contradicting view Hall, (2002) stated that tourism market is another one of thesignificant theme in the city and urban tourism. If tourism market is broad then it becomes easy3
to generate capital and revenue. Tourism development is an especially difficult and litigiousaffair in national capitals. As Pearson. Education.Jansen-Verbeke, Vandenbroucke and Tielen,(2005) stated that urban areas that incorporate a seat of government frequently includesgovernmental and representative worries that are unique in relation to those of other urbanregions. Capital urban communities have the double susceptibility of being where customaryindividuals experience their lives and in addition being urban areas with an extraordinary andexceptionally specific connection to the country. Along these lines, they are all the while adistrict speaking to neighbourhood interests, a capital speaking to national power and a host forworldwide consulates. In the meantime, arranging needs to assess numerous levels fromextremist neighbourhoods, to civil government, national government and its structures andexercises, and the worldwide reach of multinational organizations and remote governments withconsulates and missions. A further issue may emerge from complex connections between variouslevels of government elected and neighbourhood, and between various wards in the capital area.According to the view of Maitland and Newman, (2009) Tourism product is the sum ofpsychological and physical satisfaction that deliver to visitors while they travelling to particulardestination. Tourist products includes several facilities and services that deliver to the tourist dfor meet their requirement regarding tourism. It is a composite product that include sum total ofthe country's tourist transport, attractive destinations, accommodation, entertainment, restaurantetc through which customers can get satisfaction. These all tourist product is delivered by serviceproviders like travel agencies, tour operators, restaurant, hotel, airline etc. Tourist product isintangible, psychological, highly perishable, composite product. The entire satisfaction of touristis largely depends upon the types of tourism product. It is intangible in nature means certainfacilities and services are made available for a specified time.In the contradicting view Hall, (2005) stated that tourist product is composite productbecause it included complete experience of a visit regarding to particular destinations. There arevarious kinds of tourism product such as natural tourism product, man made tourism products,symbiotic tourism product etc. In the opinion of Khawas, (2017) tourist satisfaction is intangiblein nature that deliver by organisation of tourism for meet expectation and requirement of touristsregarding to services and facilities. It refers to judgement and decision regarding the features,quality and effectiveness to product and services that provided by tourism organisation totourists. There are several factors that can affect tourism satisfaction level such as requirement of4
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