Urban Tourism Table of Contents
26 Pages5398 Words157 Views
Added on 2020-04-01
About This Document
URBAN TOURISM TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 4 1.1 Introduction to Urban tourism 4 1.2 Background 4 1.3 Case study 4 1.4 Outline of report 5 1.5 Research questions 5 Conclusion 5 CHAPTER 2 LITERATURE REVIEW 6 2.1 Introduction 6 2.2 Definition of Urban tourism 6 2.3 Demand and supply of urban tourism 6 2.4 Current databases 7 2.4 Introduction to case study 8 2.5 Motivation and experience of tourists in historical sites 8 Conclusion 9 CHAPTER 3 RESEARCH METHODOLOGY 10 3.1 Introduction 10 3.2 Fieldwork
Urban Tourism Table of Contents
Added on 2020-04-01
ShareRelated Documents
URBAN TOURISM
TABLE OF CONTENTSCHAPTER 1 INTRODUCTION...............................................................................................41.1 Introduction to Urban tourism..........................................................................................41.2 Background......................................................................................................................41.3 Case study........................................................................................................................41.4 Outline of report...............................................................................................................51.5 Research questions...........................................................................................................5Conclusion..............................................................................................................................5CHAPTER 2 LITERATURE REVIEW....................................................................................62.1 Introduction......................................................................................................................62.2 Definition of Urban tourism.............................................................................................62.3 Demand and supply of urban tourism..............................................................................62.4 Current databases.............................................................................................................72.4 Introduction to case study................................................................................................82.5 Motivation and experience of tourists in historical sites..................................................8Conclusion..............................................................................................................................9CHAPTER 3 RESEARCH METHODOLOGY.......................................................................103.1 Introduction....................................................................................................................103.2 Fieldwork.......................................................................................................................103.2.1 Sampling method........................................................................................................103.2.2 Data analysis...............................................................................................................103.2.3 Ethics/ limitation.........................................................................................................11Conclusion............................................................................................................................11CHAPTER 4 FINDINGS AND DISCUSSION.......................................................................124.1 Introduction....................................................................................................................124.2 Key findings and discussion...........................................................................................124.2.1 Motivation for tourism................................................................................................124.2.2 Tourist experience.......................................................................................................124.2.3 Tourist satisfaction......................................................................................................134.2.4 Tourist profile..............................................................................................................13CHAPTER 5 CONCLUSION AND RECOMMENDATION.................................................145.1 Objectives.......................................................................................................................14
5.2 Recommendations..........................................................................................................145.3 Conclusion......................................................................................................................14REFERENCES.........................................................................................................................16APPENDIX..............................................................................................................................19Questionnaire.......................................................................................................................19Findings and analysis...........................................................................................................21
CHAPTER 1 INTRODUCTION1.1 Introduction to Urban tourismThe tourism is an activity which involves travelling for different purposed likebusiness or for pleasure. The tourism can be at both levels domestically or internationally.Earlier, people used to travel rural areas for tourism purpose so that they can visit historicaland cultural sites. While in recent times, the trend of urban tourism has increased to a greatlevel. The Urban tourism includes the multiple tourism activities where the chief destinationremains city areas (Ashworth and Page, 2011). The growth in tourism related to urban areashas increased after 80s because of advancements in various infrastructures like road,transportation and similar facilities. These have encouraged people to move forward towardstourism in urban areas. To travel in city areas have become a lot more easier as compared torural areas. Besides this, it presents a cheaper option to travel in urban areas with morecomfort and advanced amenities. 1.2 BackgroundThe trend of Urban tourism came into highlight after 80s and 90s before which therewas less number of people who were interested in travelling. Gradually, there was a trend ofhigh developments in the city areas which encouraged people to visit different locations forleisure and adventure purposes (González, 2011). Besides this, the government also made anintervention to develop these areas because of which tourism was enhanced and there was animprovement in the economical conditions as well. City has many products that can beoffered to the tourists like museums, art galleries, entertainment services, shopping malls,religious places, sightseeing,, leisure places etc. Thus, it can be said that Urban tourism hasgreat importance in present day that is beneficial for tourists as well as for country.1.3 Case studyCambridge is a University city located in England that is visited by a large number oftourists each year. The city has also developed a number of locations that can attract thevisitors and draw their attention (Nunkoo and Ramkissoon, 2010). There are many beautifulplaces that can easily enhance interest of tourists towards it. There are many special places inthe city which are able to bind the interest of visitors for whole day. There are Universitybuildings at city centre, along with mesmerizing museums, pubs, delicious street food andmany ancient colleges. Apart from this, there is a beautiful scene near riverside with largeopen and lush green space where tourists can relax and take pleasure of nature closely. Some
of the famous attraction sites in Cambridge are Fitzwilliam museum, River cam for tours,King’s college Chapel, The round Church, Wandlebury country park and many more(Albalate and Bel, 2010). All of these sites are visited by thousands of tourists every yearwith immense interest. 1.4 Outline of reportThe outlining of report has been scaled by setting concrete aims and objectives whichwill aid in studying deeply about Urban tourism in Cambridge city. The aim of the presentresearch is ‘To analyse motivation, experience and satisfaction level of tourists in Urbanareas: A case analysis of Cambridge city’. On this basis, several objectives have beendetermined which are as follows:To understand the main reason for visiting tourist historic city CambridgeTo assess visitors experience and satisfaction level at CambridgeTo assess visitors profile and their spending power at CambridgeTo provide findings and recommendations1.5 Research questionsOn the basis of aims and objectives of research some questions have been developedwhich are enlisted below:Why tourists visit Cambridge?How satisfied/unsatisfied tourists are with their experience in Cambridge?What kind of tourists visits Cambridge and what is their spending power?Conclusion The present section has given an outline of the report and it is evident that the presentresearch will be based on addressing Urban tourism and motivational factors for suchtourism. The selected location for this is Cambridge city of England and the report will makea thorough study by collecting relevant information and application of research methods.
CHAPTER 2 LITERATURE REVIEW2.1 IntroductionThe literature review section in the research report makes an attempt to research thetopic with deeper analysis. In this part various researches done previously are referred alongwith a reference to different articles written by various laureates. Thus, a detailed observationis done on the topic for having a better understanding related to subject.2.2 Definition of Urban tourismThe Urban tourism can be defined as tourist activities where the major destination forvisiting is city area. The trips can be done for various purposes by the tourists that involveholidays, family tours, business related trips etc. The urban tourism has enhanced to a greaterlevel in recent years as a result of development activities in this area. According to Spirou,(2011), the urban tourism is a great medium for the betterment of economical progress of acountry. Tourism can give substantial benefits to a country’s economic condition. But, it iscritical that the cities make varied and flexible arrangements for making tourism accessiblefor visitors easily. In addition to this, there must be policies and certain frameworks underwhich entire tourism related activities can be reviewed and controlled. 2.3 Demand and supply of urban tourismThe demand and supply in the field of Urban tourism depends on many factors whichare necessary to be considered. According to Cook and Ward, (2011), the demand for tourismis highly dependent on geographical outlook which defines the demand of visitors to travel atthat place. Besides this, the tourists wish to travel at a particular place on the basis offacilities that are available in that location. Some visitors take decision to travel according todistance of place from their residence. However, Maitland and Newman, (2014) state thatdemand of tourism products can be understood through the relationship variable betweenprice and quantity. There is an inverse relationship between both the variables whichattributes that with an increased price of tourism products, the demand in tourism sector tendsto drop and vice versa. In addition to this, it has been forecasted that this change in characterof demand in tourism will continue to be dynamic. It has been predicted by many experts thatin due course of time, there will be a great deal of changes in the tourism industry which willhave an impact on the role of market players. Different companies related to tourism sectorslike tour operators, hotels, travel agents etc. will tend to provide customized packages forholidays and other trips which will aid in encouraging people for travelling (Richards, 2011).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Urban Tourism Assignment - Cambridge citylg...
|25
|5347
|136
Urban Tourism Field Report CHAPTER 1: INTRODUCTION1 1.1 Introduction 2 1.5 Research objectives2 1.6 Research questions 2 CHAPTER 3: LITERATURE REVIEW 3 2.1 Introduction 3 2.2 Urban tourismlg...
|23
|5023
|102
Urban Tourism CHAPTER 1: INTRODUCTION1 1.1 Overview and research designlg...
|23
|5290
|493
The Motivational Factors that Attract Visitors to Taipei’s Urban Tourismlg...
|49
|7437
|417
Attractiveness of Universal Studio Singapore (USS) among International Visitorslg...
|25
|5616
|245
Report on Tourist And Travel Destinationlg...
|17
|5650
|45