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Urban Tourism Assignment - Cambridge city

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Added on  2020-10-22

Urban Tourism Assignment - Cambridge city

   Added on 2020-10-22

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Urban Tourism
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Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research............................................................................................................11.2 Background of research.........................................................................................................11.3 Introduction of Cambridge....................................................................................................21.4 Research aims........................................................................................................................21.5 Research objectives...............................................................................................................21.6 Research questions................................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Introduction...........................................................................................................................42.2 Urban tourism........................................................................................................................4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................63.1 Type of methodology............................................................................................................73.2 Research Design....................................................................................................................73.3 Research approach................................................................................................................83.4 Data sampling........................................................................................................................83.5 Ethical consideration.............................................................................................................83.6 Sources of data......................................................................................................................8CHAPTER 4: DATA ANALYSIS................................................................................................104.1 Data analysis.......................................................................................................................104.2 Data and relation variables..................................................................................................12CHAPTER 5: CONCLUSION AND RECOMMEDATION........................................................215.1 Conclusion...........................................................................................................................215.2 Recommendations...............................................................................................................21REFERENCES..............................................................................................................................22
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TITLE: To find out the possibilities of urban tourism on Cambridge cityCHAPTER 1: INTRODUCTION1.1 Overview of researchUrban tourism is a best term that describe multiple activities of tourist in which city ismain place and destination of interest (Urban Tourism, 2018). This type of tourism iscomparatively complex and old. Cities where always aim of many trips and journeys although itbecomes more famous phenomenon since 50's. As a part of urban tourism research didn't subsistbefore 1980 and till 1990 was very underestimated. Such tourism within cities is powerfullyconnected with their technology development and growth as well transportation, railway, roadsetc. In simple word urban tourism is the set of activities and resources of tourist which is locatedin cities and towns and served to travellers from elsewhere (Bramham and et. al., 2017). Insimple work urban tourism is a kind of tourism activity which takes better place in an urban areawith its inherent concepts defined by non-agricultural based economy including manufacturing,administration, trade and services and by state nodal points of transport. These type ofdestination and places serve a heterogeneous and broad range of architectural, cultural, social,natural and technological products and experiences for business and leisure. This report find outand identify the possibilities or chances of urban tourism of Cambridge city. It is identify as aattractive place which attract large number of tourist in daily basis. In this research, givendestination is Cambridge city which is more attractive place for the large number of travellers. 1.2 Background of researchUrban tourism is one of the essential and wider concept for a tourist to know what issignify by urbanization. Analysis and examine the dynamic of cities in developing nations thathave lead to a maximise in their tourism image or profile considering trends review in urbantourism including tourist demand and product development. It is observe as an important sectorby government to create economic growth and success (Cui and Ryan, 2011). It is also importantfor the tourism to maximise in planning of business in urban center on available resources andredeveloping innovative products as well as rendering a challenge to the usage of urban tourismconcept in sustainable manner. Urban tourism in Cambridge city can serve different kind ofservices and products which become aim demanded by large number of person on the tourismplace. Such type of city has to serve products for visitors, can be anything non material and1
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material like particular location, specific place considering religious, cultural, entertainment,museum etc. further, they also offer city service or its development including building, transport,architecture etc. There are different many instance of urban tourism products such as festivalsand sport area, programs developed to attract nations and international visitors. In Cambridgecity various ways of tourist activities are included; religion, business venues, transport, shopping,leisure, sightseeing, trainings, involvement in conference, congresses, entertainment in clubs,events etc. Thus all these are important part for tourism to attract large number visitors andmaximise growth and development in such city (Delaplace and et. al., 2014)). 1.3 Introduction of CambridgeCambridge is a country town and university city of Cambridgeshire, England on the rivercam. In the United Kingdom, Cambridge city is more famous and papular which benefited to thetourism sector to attract large number of visitors easily. In such city, there are different numberof destination for the visitors to visit there. There are different attractive place in these cityincluding Cambridge University, Fitzwillian Museum, Granta Punting Company, clubs, theatre,Cambridge city areas, bars, cinemas, parks, music venues, nature reserves and many more. In2015 to 2016 budget of this place approximately £1.643 billion. Over 4.1 million tourist visitedin Cambridge in year 2008 which was maximised in coming times (Dirksmeier and Helbrecht,2015). 1.4 Research aimsIt is main part of the research is is important for the each and every industry to identifymain motive and purpose of preparing research. Thus it is essential for them to increase theirgrowth and success at different level. Main aim and motive of research: “To find out the possibilities of urban tourism on Cambridge city”.1.5 Research objectivesThere are certain objective of research which is important for the tourism to identify itsimpacts and effects on tourism. Some research objectives are determined as below: To determine the process used by Cambridge in order to gain attention of large crowdpeople To identify the importance of travellers at urban places.To examine the nature of products which are offered to people living in urban places.2
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To determine the marketing features of urban areas1.6 Research questionsIt is identify as a way of statement which is completely based on research objectives. Thisare effective in identifying and addressing entire problems of research effectively. Researchquestions is importantly interrelated with the research objectives which are developed as per thepredetermined aim of research. The significant research questions are explained as below: How to determine the process used by Cambridge in order to gain attention of largecrowd peopleWhat are the ways to identify the importance of travellers at urban places.How to examine the nature of products which are offered to people living in urban places.How to determine the marketing features of urban areas3
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