Drivers of Change and Industry Dynamics in the US Beer Industry

Name of the student
Name of the University
Business Strategy

Entry or exit of global firms
The beer industry of United States seems to
be difficult since two major companies of beer
holds approximately 80% market share of US
beer industry.
The existing companies, especially the two
major companies have a large range of
resources including financial aspects and
infrastructures are modern.
The industry is occupied by large number of
brewing companies which makes the industry
competitive.
A list of drivers of change and
industry dynamics

Changes in industry growth
The supplier power is low in the beer
industry.
The buyer power is high with a large number
of wholesalers as well as distributors
accountable for selling the product to a wide
number of retailers.
The federal law of the country imposes
restrictions on the direct sell to consumers as
well as retailers.
Even though 85% of all types alcohol sold are
beer, the sales margin of wine is also high.
A list of drivers of change and
industry dynamics