Exploring the Role of English in International Business: Language Challenges and Communication Strategies

Running head: SUMMARY OF THE ARTICLE
SUMMARY OF THE ARTICLE
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1SUMMARY OF THE ARTICLE
The continuous increasing rate of globalization of markets and the international
business from the extensive variety of business, huge multinational companies to small
intermediate size prizes are coming together for doing business in the global workplace
(Rogerson-Revell, 2007). This study will summarize the article by understanding the
usage of English in the international business. This study also sheds light on the
language problems that exists in the international context and also makes an evaluation
for finding the probable communication difficulties and the frustrations that could result
into barriers for the positive result. The article also involves the awareness and some
strategies that can be involved for overcoming them. The article argues the fact that the
usage of English is becoming crucial in the arena of international business.
The importance of the English language has become very crucial in the present
age. The extract of the article in the “New York Times” newspaper showed that the
usage of English in the global business that was established in Europe has assumed
great importance in the modern age of the international business. This study also
focuses on the context of the importance of using English as the global language for
carrying the international business meetings. It also talks about the challenges of
speaking English in relation to international business communications (Rogerson-
Revell, 2007).
This study also elaborates the problems of using English as the international
language, the major problem is that spreading of English is commonly detected as the
language problem and in the policy statements of Europe it is reflected that the
spreading of English is becoming a threat to engulf and are replacing the European
languages. Although by understanding the importance of the communication, the
international and the communication flow are considered as the central feature of the
organization for understanding the relationship between the operative communications
and the business result (Rogerson-Revell, 2007). The various functional role if English
in Europe is not only restricted to be used within the specific countries but it could be
illustrated in the global organizations. This is the place where it might be used as a
mother language (EMT) by the native English speaking workers but also as the lingua