Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A Specific
Communications Strategy
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Contents
• Introduction
• How digital marketing can be used in communication strategy
• Examples of digital marketing : Twitter & Instagram
• How Twitter contributes to communication strategy for campaign about Audi ads-
• How Instagram contribute to the communication strategy for campaign about jaguar
ads-
• Promotional aspects of Marketing mix
• Ranking of Twitter and Instagram
• Summary

Introduction
Digital marketing refers to a channel of marketing or promoting that utilizes internet
along with online based digital platforms such as mobile phone, desktop and
computer. These platform helps company in order to create awareness about product
or services in potential market at world wide level. So that number of consumers will
increased for enhancing the profit ratio. As well digital marketing is analysed as
advertising that delivers digital channels such as social media, websites, SEO, PPC
etc.

How digital marketing can be used in communication strategy
Digital marketing refers to a channels that comprises number of digital channels like,
SEO(search engine optimization), content marketing, email marketing, social media
marketing, mobile marketing, pay per click and so many other channels of marketing.