Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in a
specific communications
strategy

Table of content
 Introduction
 Digital marketing strategy
 Review the digital marketing examples
 Example 1: How twitter contributed towards communication strategy for Sainsbury ads
 Twitter and the promotional aspects of marketing mix
 Example 2: How Facebook contributed towards the communication strategy for Sainsbury ads
 Facebook and The promotional aspects of marketing mix
 Ranking of Twitter and Facebook
 Current studies on digital marketing strategies
 Conclusion
 References

Introduction
 Digital marketing is defined as the major component of marketing
that use various modes of internet as well as online based
technologies like computers, desktop, mobile phones, e-mails,
social media channels and other digital media platform in order to
promote products and services. Basically, it uses online channels to
promote product and services through conducting various social
media campaigns. Effective digital marketing help organisation to
reach potential customers and engage them in effective manner.

Digital marketing strategy
 Digital marketing strategy is defined as the efforts that are perform by companies to
promote their organisational products and services. Organisation investment in
digital marketing strategies in order to gain long term profitability as well as higher
revenue. As there are different social media platforms are used by the organisation
that helps in attaining defined gaols and objectives efficiently (Cianni and Steckler,
2017).