Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A
Specific Communications Strategy

Contents-As2
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications
strategy for the respective organisations, as part of the promotional
aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness,
utilising the social media measures
5. Conclusions
6. References

INTRODUCTION AND DM
Digital marketing is considered as vital elements of marketing
which usages internet as well as online based digital
technologies like mobile, various digital Medias and platforms
for promoting goods or services. For this presentation, the
undertaken brand is Starbucks which is one of the global
brand that operates their business into various countries such
as UK, U.S. and others. The aim of this report is to highlights
firms utilised digital marketing as a communication strategy.

WHAT IS DIGITAL MARKETING
STRATEGY?
Digital marketing strategy is undertaken as the plan which is
assists their business to attain particular digital objectives by
effectively opting online marketing like paid, earned as well
as owned media.