Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A Specific
Communications Strategy
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Contents
• Introduction
• Digital campaign strategy of Sainsbury’s
• Digital campaign strategy of Farm foods
• Conclusion

INTRODUCTION
The presentation is based on analysing the effectiveness of use of digital
marketing as a communication strategy. The campaign used by various
companies is mentioned and connected with marketing mix and how it
was successfully communicated by the company to grab large number of
customers. Digital marketing is a strong tool that is used by organisations
to promote the products and services and to establish a brand image of
the organisation in the marketplace.
02/01/21 3
Digital Marketing and Promotions